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Company Culture and Video Marketing

In this guest post from G2, a business software and service review website, we explore how company culture can be a differentiating factor when using video to attract new hires.

The best way to set your company apart in the recruiting marketplace is to highlight your company culture. Company culture can define the tone for your work environment and has a substantial impact on employee satisfaction within their role.

If you have a great culture, show it off in a video! Having a company culture video is a great way to present the best parts of the company to potential candidates – especially when trying to recruit Millennials and Gen Z’s. It’s a strong addition to any recruiting landing page and a great way to show that your company is down to earth.

Keep reading for six tips for leveraging your company culture with video to drive successful recruitment campaigns.

This Earth Day, we’re worried about our planet. It seems as though every year brings news of yet another environmental catastrophe, whether it’s an oil spill, rapidly declining populations of pollinators and frogs, or increasingly extreme weather events brought on by climate change.

Yet, there are signs of hope. More people are conscious of their impact on the environment, and making changes for the better. A large part of why many are finding new motivation to help the environment is video.

Video shines a light on the far-flung reaches of the world, where many people would never travel on their own. It creates a connection with the plight of animals under environmental distress due to habit loss or other factors. And, as a result, it inspires action in a way that few other sources of information can achieve. Keep reading for our thoughts on why video just might save the planet, and steps you can take to help.

Choosing the Right Video Cameras

Image of Video Cameras from Microgen/Shutterstock

There are so many options for cameras on the market. Choosing the right one to purchase, or just to use for a video project, can be challenging. In fact, there really isn’t a single right answer to the question, “Which camera should I use?”

Instead, we’d like to defer to the experts on this topic. We surveyed four professional videographers to learn what they consider to be their go-to camera – the one they reach for time and again. Keep reading for amazing insights into which camera systems the pros use, and why.

Editing Audio in Adobe Audition

Audio always needs fine-tuning to sound professional. Still, this highly technical process can be intimidating for lots of video editors, even those with plenty of experience under their belt.

In truth, post-production processing of audio is an entire career track because it’s so specialized and involved. Yet there is quite a lot you can do to improve your audio if you know the basics.

In this episode of our How To Video series, Nick LaClair, head of video production for SproutVideo, walks you through removing unwanted background noise, and optimizing your vocals in Adobe Premiere. Watch the video tutorial below to learn how to edit your audio, and work more efficiently when processing audio in post. His tips will help you save time and avoid common pitfalls when polishing your audio tracks.

example of a clapper for syncing audio

Today, we’re tackling all the advanced audio techniques that separate great audio from the merely good. Our How To Video series host Nick LaClair is joined by professional audio technician, Mike Infante. Together, they’ll walk you through perfecting your mic placement, different mic pickup patterns, and dual recording systems. Make sure your videos sound as good as they look with this in-depth tutorial.

basic audio configurations for mic types
Sure, having the newest, cutting-edge audio equipment is always ideal. However, there are other ways to approach audio that won’t break your budget while still making a significant difference to your finished videos. For example, simply having the right setup for capturing sound can help avoid many common audio problems.

In this post, SproutVideo’s Head of Video Production, Nick LaClair, will go over the basics of capturing high-quality audio by showcasing three different kinds of mic configurations. Keep reading to learn the ins and outs of on-camera mics, lavaliers, and boom mics, and when to use them depending on what you’re shooting.

indoor office video shoot setup

It’s one thing to shoot a video in a studio where you have total control over the lighting setup. It’s quite another to shoot in a typical office environment, with a mix of natural and artificial light sources.

In this episode of our How to Video series, we’re focusing on how to successfully craft indoor environmental lighting to achieve a beautiful end result. This particular tutorial builds on skills we covered in our previous episodes on video interview lighting, and studio lighting.

Whether you have a lot of lighting gear, or just a bright window in a cool space, this guide will help ensure your subjects look their best on camera in an office setting.

Perfect Studio Video Lighting Tutorial

Ever wonder how the pros manage to get that perfect, glow-y lighting when filming in a studio? You’re about to find out.

In this episode of our How To Video series, we cover best practices for studio lighting. Our video tutorial walks you through the equipment to use, and exactly how to position your different lights to get the best results. Keep reading for our illuminating tips on three-point studio lighting.

interview lighting video tutorial

In this episode of our How To Video series, learn how to recreate soft, natural, and flattering lighting for a classic interview setup, and banish dark shadows for good! We’ll cover the tools you need, as well as how to determine when the lighting is just right.

Keeping reading and watch the video below to gain new expertise in this fundamental lighting scenario. 

use of color in video

Choosing the right color schemes for your company and the content you produce is more important than many people think. The impact of color selections on the mood of consumers and the associations that are subconsciously made by certain color combinations can greatly affect the image your brand is projecting.

Here’s how to use color effectively in your videos to tell your company’s story, while still staying relevant and on-trend.

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