Snackable Video Content

As we head into the holiday season, it’s only natural to want to incorporate some good old holiday cheer into your videos. Regardless of your industry or offering, getting into the holiday spirit is a nice way to loosen up a little in terms of your communication with your audience. You can warm up your tone, take on holiday-related themes, use visual and audio elements that can add freshness and interest - basically, it’s an excuse to change things up!

To help make it easy, we’ve come up with five easy ways you can tap into the general merriment of the holiday season in your videos.

Snackable Video Content

Hey, remember that phrase “snackable content”? In a recent post, we talked to you about how social video is the new SEO, and we ever-so-briefly mentioned the importance of content being easy-to-digest and easy-to-share, ie. “snackable.” We quickly realized that snackable content is a whole post unto itself, so to do it justice, we’re going to spend a bit of time laying down some tips for making your video content super snackable.

Social Video is the New Video SEO

Video SEO used to be the name of the game, but these days, it’s all about social video. SEO is still definitely important in its own right – you can’t ignore it – but the lines are increasingly blurring between organic and social discovery. So, what does this mean for your videos, and how can you take advantage of these emerging trends?

Automated Video Marketing Campaign Strategy

The phrase ‘content is king’ has gone undisputed for several years now, and for good reason. Inbound marketing and SEO strategies have been very successful for many companies. When done well, they also provide excellent value for both prospects and customers alike as they are typically permission-based, unintrusive, and informative.

The one point many people fail to mention when touting the benefits of inbound content marketing strategies is exactly how to keep up with the demands of creating all that content, while also planning campaigns, tracking and reporting on metrics, and meeting new consumer expectations around targeted messaging and personalization. If you are one of the many marketing professionals out there feeling overwhelmed and strapped for time, meet your new best friend: automated marketing campaigns.

Bob Ross Painting Image

Sometimes inspiration for great videos comes from places you’d least expect. In this post, we’re looking at some unconventional—yet surprisingly popular—models of engaging video. In our analysis, we extrapolated what makes these videos effective, despite being more than a little odd. Keep reading, and you’ll see what we mean.

Exploring video trends around the world

After a rapid rise that began about a decade ago, video is now the predominant way of sharing information online. According to Cisco, video accounts for roughly 60% of total web traffic across the globe, and is expected to grow to 80% to 90% of total traffic by 2019. Online video is by far the highest growth area in recent years, increasing 18% between 2013 and 2014. And in the business and enterprise segment, the adoption of video is expected to double between 2014 and 2019.

Those numbers are certainly impressive, but what does all this growth mean for video—where is it going? In this post we take a global perspective on the evolution of online video, giving attention to key trends and video leaders on every continent.

The Impact of Video in Email Campaigns on Click Through Rates

Email campaigns are the bread and butter of SMB marketing. As a growing startup, SproutVideo is no exception. We are constantly looking for better ways to engage our subscribers, grow our list, and provide relevant content to different segments of our subscriber base.

Since we are huge proponents of using video in email marketing, we analyzed the impact video had on one of our recent campaigns, and came up with some killer takeaways for other small businesses tackling the same challenges of subscriber engagement, open rates, and click-through rates. Keep reading to get the details.

Collaborative B2B Marketing Tiips

Doing collaborative video projects with other brands can be an incredibly valuable part of a B2B video marketing strategy. By combining forces, co-promotion allows both companies to reach new audiences that might have been unaware of their offering before. It also enables you to connect your brand story to others, creating alliances and enriching the social value of your brand.

By working with a new team, you also benefit from an influx of fresh ideas, which can liven up your creative process and help you think outside the box. For all of these reasons, collaboration was benchmarked as a rising trend in video marketing at VidCon 2015—and it doesn’t hurt that it’s now relatively painless to connect with other teams, even over large distances.

But of course, all collaborations come with their challenges. In this post we outline the most common ones for co-promotional video campaigns, and identify some useful approaches for resolving them. If you’re planning another kind of collaboration, this is still for you: most of the points made can be applied to all co-promotional campaigns, video or otherwise.

New Integration wtih Drip Marketing

Marketing automation tools are a business owner’s dream come true. Want to reach out to every new subscriber in a contextual manner? Nurture leads? Send a special offer after someone watches a product video? Marketing automation platforms can help you do all of that, and more. It used to take a big team to handle all of those campaigns, but now it just requires a little advanced planning and a great lead generation strategy.

Since video is one of the most powerful tools in your lead generation arsenal, we have been hard at work adding new marketing automation integrations, and are excited to announce that Drip, a lightweight marketing automation platform for savvy businesses, is now live on our site. Keep reading for tips on how to leverage this new integration, as well as details on how to enable it in your account.

New SproutVideo Player

Updating a video player for a video hosting platform is no small undertaking. It’s the most visible part of our platform, and it reaches millions of people worldwide. For the first time in several years, we decided to give our video player a more modern, streamlined look, and we really hope you like it. See what the new player looks like, and get all the details about what’s different, in this post.