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Getting Conversational Video Right

Even the most extroverted people can suddenly lose confidence when in front of the camera. A great videographer will be able to put them at ease, and make the experience enjoyable for interviewee and audience.

Most videographers will produce videos that feature the team members speaking directly to camera, whether it is a CEO’s address to the company, explainer video, or staff training. This post shares tips on making a video that is natural, conversational and engaging.

amazingly useful drone footage

There are some shots you just can’t get with a camera on a tripod. In the past, you’d just have to accept that and move on with your life.

Today, that’s where drones come in. Increasingly affordable, and very technologically advanced, a drone might be the best purchase you make all year. This post is all about the types of shots you can only get with a drone to help inspire you once you finally take the plunge.

Cute Shy Dog Covering Nose

Sometimes, it’s what you don’t say that really counts. This couldn’t be more true for marketing videos, where choosing your words wisely makes a world of difference to the success of your campaign. 

In this post, we’ll look at what NOT to say in your marketing video. From scripts that aren’t realistic to videos that omit that all-important call-to-action, if you avoid the common pain points on this list, your marketing video will be a hit!

Frame a Shot Properly for Added Impact

Ever watch a movie that just gets your heart pounding, whether from suspense, action, or a scare? Getting a strong emotional reaction out of viewers drives engagement, sharing, and brand recall, making it an important factor in the success of your videos.

The way you frame your shots has a lot to do with their impact on viewers. Here’s how to get it right every time, using math as your secret weapon.


How to Capture Event Video

Events are a goldmine for videographers. With so much going on, it can feel overwhelming to try to capture it all on video. In this post, we’re going to take a look at the most valuable types of footage you can’t miss at your next company event.

Concept Videos for Attracting Investors

If you have an idea for a great product, but haven’t got a prototype, how do you convince investors to fund your venture?

Here are all the practical tips you’ll need for creating a video that has the wow factor to get investors keen to be part of the journey.

Customer testimonials on camera

Fact: your customers are more persuasive than you. When it comes to telling others how great your organization is, a testimonial from a customer is hugely compelling. A video testimonial featuring happy customers is something that every business should produce.

But, not all video testimonials are created equal. With this guide, you can make your video stand out from the crowd. And, we’ll share some tips on working efficiently and empathetically with your customers to produce engaging, authentic testimonials.

Leveraging Customer Feedback

We wouldn’t be anywhere without our customers.

This isn’t just about keeping the lights on. It’s really about building a better video hosting platform for business by listening carefully to what our customers are telling us.

Gathering, analyzing, and implementing customer feedback is one of the most important activities a business can embark on. All too often, it’s left too late, or done as an afterthought.

Here’s how we moved from reactive, anecdotal user research to a methodical, customer-centric process.

Famous Directors

It’s time to put the camera down, step away from the editing software, and have a little fun! How do we propose you do that? Take some time out to find out which director’s style you have, of course.

Do you love to use specials effects for that wow factor? Are lovable characters a feature of every video you make? Discover your directorial hero or heroine!


Sometimes we need to escape from it all. Watching shows about the mega-wealthy, pinning fabulous designer clothes on Pinterest, or planning what you’d eat at a Michelin-starred restaurant…

As well as a source of escapism, luxury brands can also provide inspiration for everyday video marketing campaigns. In this post, we take a look at the techniques used by some luxury brands, and some key takeaways for you and your video marketing team.

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