Exploring video trends around the world

Explainer videos have a bad reputation for being expensive and difficult to get right. When we set out to make a video showcasing our video website features, like any normal company with finite amounts of time and resources to throw at a given project, we had those very same concerns in mind. Here is a breakdown of how we managed to stay under budget and still achieve a quality result we were happy with.

A Deer Crossing a Snowy Road in the Woods

Winter is fully upon us, with chilly winds urging many to stay cozy indoors. However, some of the best and most reusable footage can be captured during the coldest weather, providing you know how to prepare.

In this post, we’re setting you up with the key info you’ll need to film in the snow, from looking after your equipment to getting the right light. Bundle up and let’s get started!

Definitive Guide to B2B Video Marketing ROI

Video marketing is often touted as on the most highly effective ways for B2B companies to reach new potential customers, capture leads, and grow their business. But, how do you really know if you are getting your money’s worth?

In this article, we walk you through how to track, calculate, and improve B2B video marketing return on investment (ROI). Scroll all the way down for a bonus cheat sheet guide to all the equations we’ll use at the bottom of the post!

Red Door Opening into Factory

In recent years, both transparency and corporate responsibility have become major components of many organizations’ public relations strategies. Why is it so important to be transparent to consumers? Because these days, people genuinely care about the origins of what they’re buying.

Empowered by the internet to seek and find information about where products come from and how they’re made, companies that provide windows into their inner workings tend to have much better reputations than those that remain closed off. But how can you share the inside scoop in a way that will get people paying attention? Enter video.

One thing that videos are great for is providing a window—or a doorway—into your company’s inner workings. In this post, we’re looking at a few examples of companies that have used video to share their design and production processes with the public, noting what makes each one so effective along the way.

Woman Sitting at Conference Table with Laptop

As we dive into 2016, it’s a great time to think about how you’re going to keep your team pumped all year long.

Video is one of the tools in your toolkit whose value shouldn’t be underrated. Have you considered the ways you can use video to keep your team connected to each other and company culture? No? Let’s have a look!

iPhone 6S professional camera rig

Today’s guest post comes from Zack Ford, the owner of Barbaric Media, a video production studio based in Manhattan.

I am shooting films with vibrant picture quality and crisp sound design, and I am doing it with an iPhone 6s. Using a camera rig I invented, and utilizing Adobe Premiere for my entire post-production process, I have turned my small Manhattan studio apartment into a production studio capable of making powerful content. I set it all up for less than $2,000 and I handle all aspects of production myself. Here’s how you can do it, too.

Networking with refreshments

2016 is going to be an awesome year for video marketing. The technology and platforms behind cutting edge video marketing are not just really advanced and powerful, but accessible, portable, and increasingly affordable for your average Joe.

To make sure you stay on top of the latest info, news and trends, now’s a good time to plan out your conference calendar for the coming year. To help you out, we selected eight conferences in 2016 not to be missed. Remember to book early to avoid missing out!

Filming Tips for a Better Editing Experience

In a world where producing great video is essential, and capturing HD footage is effortless, editing has become the special sauce that can set you apart.

Tommy Tranfaglia and his team created DreamItReel to give the masses access to professional video editing. As video editing experts, they know all too well that not all footage is created equal. Here are five quick tips from Tommy for making sure that what you’re filming will be easy to edit when the time comes.

ipad with coffee and camera

Sometimes, even if you know exactly what you need your video to say, it’s difficult to know how to ease your viewers into the right frame of mind to be receptive to that message. That’s why creating intros can be one of the most challenging parts of making a good video.

The bottom line is that your introduction has to quickly and succinctly give people a compelling reason to watch the rest of the video. Read on for six ideas on how to do just that.

Four personality types and your video strategy

One thing that’s true of most teams is that you get a mix of personalities—at least if you’re lucky. As you prepare to launch your video marketing strategy for 2016, one thing that should be on your mind is how to leverage the best aspects of each team member’s skill set and working style to make better videos.

There are a LOT of personality types out there, but we only have so much space. Here’s how to make the most of the strengths (and identify likely weaknesses) of the four most common styles of personality out there. Be mindful of the fact that some people on your team could fall into more than one of these categories.

And we’d love to know: which one are you?