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B2B storytelling

Last year, we saw retailers and other B2C companies diving into storytelling with enthusiasm and plenty of Hollywood flair. Recently, it seems as though B2B companies picked up the torch and really ran with it.

Telling B2B stories requires a heavy dose of authenticity, or they won’t ring true. They also have to be really compelling, or risk being a total snooze-fest.

In this post, we take a look at some of the very best examples of B2B storytelling from Google, Square, and Amazon. We’ll tease out the key elements that make them truly outstanding, so you can apply these takeaways to your own videos.

amazon hq2 and video marketing

The bidding for Amazon’s second headquarters has been fierce. All in all, 238 different cities are vying for the chance to house 50,000 Amazon employees. Not surprisingly, many cities chose to include video as part of their pitch.

We watched videos from dozens of cities, and noticed interesting differences and commonalities across many of them. Here’s our take on who would win based solely on their marketing video, and a look at the trends that emerged across the different cities.

video-based training for employees

When it comes to on-boarding, training, or developing new skills, video is your secret weapon. Compared to traditional training methods, such as in-person meetings, seminars, or extensive reading, video can save your company a considerable amount of time and money.

In this post, we’ll walk you through how to successfully design, implement, and analyze a video-based training program for your employees.

efficacy of b2b video

B2B companies have been slow to jump on the video marketing bandwagon. For some, it’s a concern of equipmentnot having the right team in place, or lacking the budget to make videos.

For still others, it’s a matter of not knowing how to measure their video marketing return-on-investment. After all, if you can’t track it, how can you be sure you’re getting your money’s worth?

Today, we’re going to focus on this particular challenge by analyzing five different B2B video marketing goals, and looking at real world examples along the way.

Sony RX0 action cams for business video

Everything from their marketing to their compact and waterproof design tells you that action cams are for sports, adventures, or similar high-adrenaline endeavors. However, their innate flexibility has allowed for innovative uses in many areas of filmmaking.

In fact, newer models of these “action” cams are beginning to create a new category entirely: the everything camera. For instance, the RX0 by Sony exemplifies this trend towards highly versatile, lightweight, and capable cameras. We recently had the chance to test one out, and were surprised by its potential for business video applications.

In this post, learn what makes these new cameras so insanely useful from both a technical and business perspective. We’ll illustrate these points using the RX0 as an example.

Overcome Obstacles to Internal Video

Video is a fantastic medium for communication because it’s so engaging. You may think it it is worth the effort for marketing, but what about communicating internally to your employees?

Of course, there are some common obstacles to using video, which can make people hesitant to take the plunge for internal communication purposes.

In this post, we outline five different challenges companies often face, and share possible solutions. With these tips, you’ll be able to leverage video internally sooner rather than later, or improve your existing efforts.

DJI Phantom 4 Pro with Artificial Intelligence

When you think of artificial intelligence, your mind jumps to fascinating subjects like supercomputing, robots, and self-driving cars. In fact, the field of artificial intelligence is very expansive, and incorporates everything from algorithms to machine learning and yes, robotics.

Although exciting, the rise of artificial intelligence has important implications for business video. It impacts everything from how videos are filmed, edited, and discovered online, to future job opportunities in the field. Here’s our take on what you need to know about artificial intelligence and video.

guide to storyboarding for business video

You already know you need a camera and a script to make a video for your business. But, did you know you also need a storyboard?

A storyboard is a powerful planning tool that can help you communicate your vision, and plan out the shots you’ll need in detail. They’re easy to make, and should be a regular part of your process.

In this detailed guide, we’ll walk you through how to create and use storyboards to improve how you produce videos for your business. We found some great examples from Game of Thrones and Pixar to boot.

recording a voiceover

In this guest post from Matinée Multilingual, a voiceover and translation company based in the UK, they share their take on seven voiceover trends you need to know about before starting your next explainer video.

Explainer videos are a must for nearly every company. How else will potential customers get to know your brand and product offering?

While a lot of attention is focused on the branding and the style of explainer videos, what they sound like is just as important. Besides music, finding the perfect voiceover for your explainer video can be a real challenge because there are so many factors at play.

In this post, we take a look at seven key voiceover trends that can impact the success of your explainer video.

using video for customer support

Over the past ten years, customer support has evolved at warp speed. In highly competitive markets, with distracted, time-pressed customers, excellent customer service can make or break a company. It’s imperative for businesses, no matter distance or size or budget, to make each and every customer feel as if they are the only one.

In this post, learn how to turn customer support into an asset for your business by using video to drive engagement, utilization, and retention.

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