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Woman using a laptop for marketing video

It’s no secret that a good marketing video takes a lot of effort. So, how can you ensure you get the most out of it as possible?

In this post, we explore eight ways to generate multiple marketing assets from a single video, with tips for each one. These fresh ideas will help you get more mileage out of every marketing video you make.

New Coke and Nostalgia Marketing in Stranger Things

Our understanding of nostalgia, or “the intense longing for home”, has come a long way since it was first “diagnosed” in the 1600’s. Nostalgia has evolved from being seen as a cause of mental distress to being understood as a positive way of coping with it. It’s now viewed as a healthy way to remember the past, build our own identity by increasing self-esteem and social belonging, and even facing the future.

“Interesting etymological history but what does this have to do with video marketing?” you may be wondering. It turns out, this evolution is gold for marketers. Today, we’ll explain the psychology behind the power of nostalgia. We’ll also share some examples of brands successfully using nostalgia to tug at our heartstrings and our purse strings.

working with remote video teams

Whether you’re shooting on location, or have offices in different cities, your entire video team is rarely in one place. So, how do you ensure your remote team is communicating effectively, and working efficiently?

Partly from our own experience, we’ve found there are specific tactics you can employ at different stages of the video production process to keep everyone on the same page, and as productive as possible, no matter where they’re located. Keep reading for tips on improving your workflow with remote video teams.

Example of a Video Camera

When it comes to picking a video camera, it’s not just about image quality. The camera also has to offer the type of battery life, audio inputs, video outputs, ergonomics, and image control options to suit your project.

In this episode of our How To Video series, we’ll walk you through what you can expect from different tiers of video cameras for each of those five factors. We’ll also explain why each one is important to consider when selecting a camera for your project.

Factors for Video Image Quality

The image quality can vary significantly between two 4K cameras, as pictured above, but why? Part of the answer is the camera sensor, which we looked at in detail in the last episode of our How To Video series.

However, a lot of the difference also comes down to what happens to the image data after it hits the sensor. There are three main factors: bit rate, bit depth, and chroma subsampling.

If you’re already lost, don’t worry. We’ll break down what each of those terms means, and how they impact footage quality. Watch the video below and keep reading to gain an in-depth understanding of what really makes a difference for pixel perfection.

All About Camera Sensors

Your iPhone shoots 4K, and so does a $50,000 cinema camera. So, what’s the difference? Is all 4K created equal?

The plain and simple answer is a definite NO. As Nick LaClair explains in this episode of our How To Video series, a lot of the difference in footage quality comes down to the role sensors play in processing visual information. Keep reading for a deep dive into how camera sensor size impacts everything, from depth of field and the size of the frame to the level of noise in your image.

help executive look good on camera

Appearing on camera can be nerve-wracking, even for executives. There’s something about staring into a camera lens that tends to spike people’s stress levels, no matter how high-powered their day job might be. After all, just because they’re running a company doesn’t mean they appear on camera all the time. The last thing you want is for your subject to feel uncomfortable with their appearance, or as though they didn’t come across well in the video.

In this post, we cover tips to help executives be at their best in front of the camera. First, we’re tackling the topic of appearance, including what not to wear, and some quick fixes for the day of the shoot. After that, we’ll cover helping them project their best, along with some speaking tips to ensure their message is clearly communicated.

Company Culture and Video Marketing

In this guest post from G2, a business software and service review website, we explore how company culture can be a differentiating factor when using video to attract new hires.

The best way to set your company apart in the recruiting marketplace is to highlight your company culture. Company culture can define the tone for your work environment and has a substantial impact on employee satisfaction within their role.

If you have a great culture, show it off in a video! Having a company culture video is a great way to present the best parts of the company to potential candidates – especially when trying to recruit Millennials and Gen Z’s. It’s a strong addition to any recruiting landing page and a great way to show that your company is down to earth.

Keep reading for six tips for leveraging your company culture with video to drive successful recruitment campaigns.

This Earth Day, we’re worried about our planet. It seems as though every year brings news of yet another environmental catastrophe, whether it’s an oil spill, rapidly declining populations of pollinators and frogs, or increasingly extreme weather events brought on by climate change.

Yet, there are signs of hope. More people are conscious of their impact on the environment, and making changes for the better. A large part of why many are finding new motivation to help the environment is video.

Video shines a light on the far-flung reaches of the world, where many people would never travel on their own. It creates a connection with the plight of animals under environmental distress due to habit loss or other factors. And, as a result, it inspires action in a way that few other sources of information can achieve. Keep reading for our thoughts on why video just might save the planet, and steps you can take to help.

Choosing the Right Video Cameras

Image of Video Cameras from Microgen/Shutterstock

There are so many options for cameras on the market. Choosing the right one to purchase, or just to use for a video project, can be challenging. In fact, there really isn’t a single right answer to the question, “Which camera should I use?”

Instead, we’d like to defer to the experts on this topic. We surveyed four professional videographers to learn what they consider to be their go-to camera – the one they reach for time and again. Keep reading for amazing insights into which camera systems the pros use, and why.

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