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hiring freelancers for business video

The standards for business video are incredibly high. Any problems related to the audio, visuals, or post-production can derail the final product, leading to reduced viewer engagement and unhappy clients. This applies whether the content is destined to be a commercial, shared online, or for internal communications.

For that reason, video production companies rely on freelancers with highly specialized skill sets. Since freelancers are typically hired per project, on-boarding these new team members presents its own challenges.

In this guest post from Melty Cone Video, they share their expertise in hiring freelancers. Here are their tips for consistently promoting great working relationships, efficient working environments, and ensuring smooth shoot days.

psychology of video and customers By A. and I. Kruk on Shutterstock

Photo Credit: A. and I. Kruk on Shutterstock

It’s no secret – video is everywhere! Brands are using video in new and exciting ways and enjoying unheard of results, like higher time on page, lower bounce rate, and jumps in SEO. But why? What is it about video that leads to higher engagement and interaction rates?

It has a lot to do with human psychology. Video as a medium is more engaging than other mediums, tugging at our heartstrings and captivating our attention better than anything else. If you’ve ever cried at a movie, you know what we mean! And, when you use it in your marketing efforts, a lot of these same effects carry through. The difference? That emotion and connection can ultimately help convert a viewer into a paying customer.

In this guest post from our friends at Lemonlight, we’ll take a look at just why video is such a powerhouse and how you can use that to your advantage.

People Watching Video on Smartphone by Jacob Lund

Photo Credit: Jacob Lund on Shutterstock

It’s a hard truth that not every product is exciting. They might be incredibly necessary, they might even solve important problems, but at the end of the day, they are still… boring.

However, that doesn’t mean the stories told about these products have to be boring. In fact, using video, you can demonstrate the exact opposite. The key to success is to use powerful, emotional connections to sell something that otherwise might be seen as dull.

In this guest post from Bold Content Video, we’ll examine four different campaigns that managed to deliver exciting videos about relatively boring products, with key takeaways for your own business.

Building Brand Recognition with Video by Jacob Lund on Shutterstock

Photo Credit: Female Videographer by Jacob Lund on Shutterstock

Brand recognition is an important goal for any company, especially when you’re first starting out. Consumers are swamped with hundreds of options for services and products, so making your mark on the industry is vital. But how can video be used to reinforce your branding? Here’s our guide to growing brand recognition with video and leveraging it for your business.

firefighting online with video

It’s one of those days. Everything is going wrong – products are failing, websites are crashing, and customers are grumbling. Worse, they’re posting about it online for the world to see!

Before things get out of hand, you need to start engaging with your customers in a helpful and meaningful way. That’s where video comes in.

Video can be a powerful tool to respond to your audience in a time of crisis. However, there are several keys to getting it right. From employing empathy, to adding value, and showing rather than telling, here’s our guide to fighting fires with online video.

how to integrate video at a conference

Photo Credit: g-stockstudio on Shutterstock

Video is everywhere, and your next business conference should be no exception. After all, it’s one of the best ways to showcase the work of your company and employees, and can help engage attendees. However, video can be a distraction, or even feel intrusive if it’s not incorporated with intention.

So, how can you strike the right balance? Keep reading to find out how you can leverage video content at your next business conference.

Video Training Curriculum Design

(Photo Credit: GaudiLab on Shutterstock)

Video has exploded as a training tool, and it’s no wonder. Video is highly engaging, and studies have shown it can boost retention and learning compared to other forms of instruction.

Not so long ago, we shared how you can successfully design, implement, and analyze a video-based training program for your employees. In today’s post, we’re taking a deeper dive, and focusing in on curriculum design for your training video series. In particular, we’ll cover how thoughtful presentation, pacing, and learning tools can result in highly effective training videos for your business.

External Hard Drive for Storage and Laptop by Byjeng on Shutterstock

(Photo Credit: Laptop by Byjeng on Shutterstock)

With the advent of 4K and 8K production workflows, video editing means working with incredibly large file sizes. This can present all kinds of issues, from running out of space to frustratingly slow performance. So, what is the best way to store all that data while editing your videos?

Before you run out to buy yet another external drive, make sure that’s really your best bet. We interviewed two video experts to break down your options for working with large files while editing video, and go over the pros and cons of each solution.

New Product Updates

The SproutVideo platform just got a major upgrade, with helpful organizational tools, and features that will give you greater control than ever over your content and account.

Packed into this feature release are folders, bandwidth caps, an audit log for team activity, a poster frame picker, and a shiny new integration with Zapier. Keep reading for all the details on the ways these new features will help improve your workflow and account management.

Video Privacy

Protecting your video content used to be as simple as setting a password and sharing a link. Today, video privacy options have evolved substantially, and generally for the better. With so many choices, it’s hard to know which is most appropriate for the videos you’d like to share.

In this guide, we’ll walk you through how to evaluate your video privacy needs, and pick the right settings for secure sharing.

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