Native Video

Just because it’s a trend, doesn’t mean it’s universally good. This holds particularly true for native video on social media.

Native video has exploded in the past couple years, as Facebook and other social giants beefed up support for video content, and began promoting it heavily over other content types. But, is native video actually good for your business?

The truth is, native video is more popular than it should be, and here’s why.

Internal Corporate Video

If you’ve decided to take the plunge and make video an integral part of your organization’s communications strategy, the next step is coming up with some great ideas! From format to content to following up your video, this post will show you how to improve and simplify internal communications.

Branding in Video

When it comes to marketing, video enables brands to come to life like never before. But, how do you get people to watch, and more importantly, remember your brand message? In this post, we break down how to strike a balance between promoting your brand, and creating engaging, memorable content that will resonate with your audience long after the video has finished playing.

New Secure Video Player

This might just be our most exciting platform release yet. We are officially rolling out our new video player, with support for Ultra-HD video formats, variable playback speed, social sharing and downloading through the player, true adaptive bitrate streaming, thumbnail images displayed when seeking, and more.

This is a major change across our entire platform, and marks a huge step away from the Flash player it’s replacing. Keep reading to get the full scoop on our new player!

New Secure HLS Video Player

Communication is an important part of any thriving business. Chances are that you spend a lot of time sharing company updates and ensuring all team members are on the same page. Unlike long emails or lengthy documents from the marketing department, video is a quick, effective way to get your message across to colleagues. We share our top 10 tips for keeping your weekly videos fresh and inspiring.

Cannes Lions Trends

This year’s Cannes International Festival of Creativity Trends saw an explosion of ideas, with seriously innovative use of technology from those working in creative communications and advertising. Today, we look at the trends and see what they mean for videographers.

Leverage Video Across Your Entire Organization

Video can be used in a multitude of ways across many business functions because it’s proven to be one of the most effective mediums for communication. Here is the ultimate guide to implementing video throughout your organization to improve collaboration and efficiency, and the KPIs to track for your results as well.

How to Film Fireworks on an iPhone or Android

In our humble opinion, July Fourth is one of the best holidays in America. Everywhere you go you’ll find parties, sparklers, fireworks, and the sweet smells of barbeque. What’s not to love?

Well, for one, you might not love the way those awesome fireworks look on your phone when filming with everything set to auto. Avoid disappointing results this Fourth with these 10 secrets to capturing stellar footage of fireworks displays using your phone.

Produce High Quality Videos On Your Own

Spielberg doesn’t do it alone. Neither do the Coen brothers. So how on earth can you make a decent, shareable video by yourself?

The good news is that with a few clever hacks, one-person marketing teams can produce great video. In this post, we’ll walk you through the exact steps you need to take to get set up for success even if you’re flying solo.

Share Corporate Video Securely

Corporate video is one of the best ways to communicate with large, dispersed teams. It enables people to stay coordinated and well-informed about the goings-on within the company, and is especially important for big announcements, times of change, or on-boarding new team members.

The main sticking point for using video for internal communications, and one we hear about all the time at SproutVideo, is that online video is perceived as being extremely public - that once you post a video online, anyone could search for it, watch it, or share it. That perception needs to change, and to help with that, we are going to cover the five steps you need to take to ensure only designated people can view your videos, and how to track viewer interactions with your videos very closely to boot.