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drive online sales with self-service video

Do you know the perfect way to lose an online sale? Forcing your customer to stop the purchase process to phone or email your company to ask a question. Creating a comprehensive, video-based self-service process will ensure customers are equipped with all the information they need to make a purchase decision.

Additionally, it’s important to continue to provide outstanding customer service after customers buy. Video support that answers questions quickly and accurately will help turn new customers into repeat customers.

In this blog, we set out the six most important types of videos you need to provide clear, easy to follow online support for potential buyers as well as recent customers.

video marketing lessons from auto body repair shop

Customer communication is key to growing just about any business. After all, a well-informed customer who fully understands your product, or the services you’ll provide, is much likelier to be happy with the outcome. Happy customers might even tell their friends, helping to generate that all important brand awareness for your business.

As a business that relies heavily of word-of-mouth and referrals, auto body shops in particular suffer from a lack of consumer education and transparency. What’s really happening to your car, possibly the most expensive thing you own, after you drop it off?

Video, a highly effective teaching tool, can help bring transparency to your business, and educate your customers. In this post, we’ve come up with impactful, engaging tips for using video to share your expertise and services.

video rant

Bottling everything up never did anyone any good! Releasing your feelings on video is not only cathartic, it makes for an authentic video that tells your followers exactly what you’re all about.

But, you don’t want to come across as someone with anger issues! There’s a fine line between letting people know what you’re really thinking, and oversharing, or offending.

In this post, you’ll learn how to share your feelings on camera (the legally safe way), dress the set, and engage with viewers.

video marketing lessons from bakeries

Almost 65 percent of people eat dessert at least once a week. The baking industry is worth $311 billion across the US.That’s great news for bakery owners!

There are two ways of looking at this: customers are prepared to spend money on sweet treats; and there’s a huge amount of competition for artisan bakers. Setting yourself apart from other businesses – indie and major baked good suppliers – is more important than ever.

An engaging video marketing strategy will encourage buyers to call into your bakery on a regular basis, for everything from fresh bread, to special celebration cakes. You don’t have to hire a video production company to action these ideas – they’re either low-cost or no-cost, and are easy to produce. Let’s get started!

Grab attention with video

Did you know the average human attention span is just eight seconds? That means videographers have only eight seconds to hook viewers before they move to the next thing.

You could say that this makes life hard for video professionals, but we’re glass-half-full people here at SproutVideo! A truly memorable intro is a great opportunity to make a killer first impression, and set yourself apart from the rest.

In this post, we’re going to share actionable tips on what to do during those crucial first few seconds to make your viewers sit up and pay attention.

New Product Updates

Hot on the heels of the major marketing integrations we released last week, we are excited to announce even more improvements to our platform.

We’ve streamlined some processes, made certain tasks more intuitive, and refreshed most of the UI. We’ve also added some nifty grab-and-go video sharing tools to boot.

Keep reading for all the details on these fabulous new features.

new marketing integrations with SproutVideo

We are excited to announce the addition of five new marketing integrations!

SproutVideo now integrates with a total of ten different marketing platforms. Keep reading to learn about the new marketing integrations we’ve added, and how you can leverage them for your business.

woman in audience

Have you ever met someone who doesn’t like TED talks? Me neither. It’s where I turn when I want to learn from fascinating people who aren’t afraid to shake things up. It’s one of my favorite spaces online to get inspired, especially when it comes to exciting ideas about video making.

In this post, we’re going to take a look at what the smartest people have to say about how we relate to the world around us, with reference to our businesses, video marketing, and engaging with our customers. Some of the ideas you can implement into your video marketing strategy almost immediately, others will inspire you to reconsider your approach to video.

use video to market your clothing store

How do you level the playing field when it comes to competing with other indie clothing stores, or bigger, well-established boutiques? One word: video.

A thoughtfully executed video marketing campaign will show off your wonderful clothing to customers. With videos promoting product features, expert fashion tips, and how to videos, you can showcase the brands you stock, the beautiful colors and flattering fit of your clothing. Here’s how to motivate your audience to click “buy” with video.

Corporate Video You can Make in Your Office

Getting started with corporate video can feel really intimidating. Sets, equipment, scripting – there are a lot of moving parts. It can be hard to know where to begin.

We’re here to tell you that it’s actually not that bad. In fact, you can film plenty of video from where you’re sitting right now – at the office.

We’ve gathered the top seven types of corporate video perfect for filming in an office setting. We also included an overview of the gear you’ll need to produce it. Keep reading to get inspired, and start cranking out video!

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