SproutVideo Blog

SproutVideo Blog

We are beyond thrilled to announce that Javier Soto has joined SproutVideo as our new Head of Customer Success! As a born moderator and futurist, he’s very excited to dive into our existing and potential customers’ needs.

The New SproutVideo Head of Customer Success

Originally from Puerto Rico, Javier has a background in politics, media, advertising, startups, and is fluent in Spanish. He is also a pop culture buff and can probably answer any question you have about any movie or TV show that was ever made. Seriously, just try to stump him. Connect with Javier via SproutVideo on Facebook, Twitter, LinkedIn or Google+.

The “sales funnel” is a concept used to describe the process of customer acquisition and maintenance, and is likely familiar to you if you’re in the retail or marketing industries. The “funnel” refers to, in effect, the whittling down of your audience to focus on the customers and potential customers with whom engagement will offer the best ROI.

In this post, we’ll take you through the sales funnel with video, explaining each step and demonstrating how video can be used to approach each stage of the customer acquisition process.

Sales and Marketing Funnel

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You’ve decided you need an explainer video for your homepage to help prospective website visitors understand what you do faster. Great! Your boss approved the budget and you are ready to find a video production company to help you. You may be familiar with companies that have produced videos for your competitors or maybe you’ve been perusing some production company sites to see the quality of their work. Awesome! Now before you start interviewing potential production houses, you need to ask yourself a few questions. Here are five key points to help you get started:

Five Tips to Pick a Video Production Studio

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We’ve been on a roll with new feature announcements recently, and are not planning to stop anytime soon! For example, since December 2014, we launched our Video Site Theme Editor with three beautiful themes, IP Address Restriction and Single-Sign-On, the ability to replace a video, and two other video marketing integrations to boot. As our third integration to date, we just added support for Aweber, a popular email marketing service. Here are more details on our latest and greatest marketing integration:

New video marketing integration with Aweber

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A number of people wrote in with requests for our next marketing platform integration, and Infusionsoft - a small business CRM plaform - emerged as a clear winner!

You can now use SproutVideo’s email capture feature to send leads directly to Infusionsoft. You can even tag your new leads with the video they watched, or an existing tag from your Infusionsoft account. Please read on for more details about our latest marketing platform integration.

New video marketing integration with Infusionsoft

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Today, the SproutVideo team brings you one of our most popularly requested features - the ability to replace an existing video file without having to subsequently email new links, update embed codes, or setup video privacy settings all over again. Read on for more details about how this simple yet highly useful feature works, and how you can use it on our platform.

How to replace a video file hosted on SproutVideo

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Working with large video libraries is often needlessly complicated and frustrating. Old content gets forgotten, videos are hard to find, and you may even have some duplicates in there. Here are 10 simple ways you can streamline video management to ensure your expansive video collection stays organized, secure, and easy to explore for your viewers.

Large Pile of Video Cassettes

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We are on a roll with new features this year, and are really excited to introduce two enterprise-level video security features. SproutVideo now offers IP Address restriction and single-sign-on (SSO) to help larger companies keep their extensive video libraries secure. Both of these new video security features are intended to be used in conjunction with our video websites feature, which we also upgraded recently. Keep reading for details on how to access and leverage these great new video privacy features to help keep your video content secure.

New Enterprise Video Security Features

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New MailChimp integration for video marketing with SproutVideo

We were very busy over the holiday break! Today, we are introducing a great new feature that has been very popularly requested. You can now sync up our awesome email capture feature directly to a list in MailChimp. The best part is that requiring an email address to view a video is no longer solely tied to our video engagement metrics, meaning you can use this popular video marketing feature if you have a MailChimp account regardless of whether you have video engagement metrics enabled for your account. Read on for more details about this exciting new integration.

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Today, we are very excited to release a powerful new site editing tool and some beautiful themes for our brandable video websites beta. These features have been a long time coming, and we’re super psyched to finally be able to show them off. Anyone who is already in the beta automatically has access to these new features, and anyone interested in testing them out just has to email us to get them enabled for their account.

New Video Site Editor

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