Sports and Video

Whether you watched the Olympics or not, one thing is clear: people are getting better and better at sports. One of the most effective (legal) tools being used to enhance performance is video, and the ways in which it’s being leveraged for athletes inspired us to explore how the same ideas could be applied to video marketing.

From performance analysis, to teaching assistance, let’s take a look at video can be used to unleash an athlete’s potential, and the lessons we can put into practice off the field.

Stranger Things

Note: We tried to avoid any specific spoilers in this post. Nevertheless, reader beware if you haven’t finished watching Stranger Things yet.

If you’re like millions of Americans, you just binge watched eight episodes of Stranger Things, the runaway success on Netflix last weekend. You might have even rewatched it while shamelessly ordering more pizza, but we’re not here to judge.

With only eight episodes in the first season, Stranger Things didn’t have a lot of time to get through their storyline. And, with relative newcomers as the writers and directors of the show, the Duffer Brothers needed to quickly achieve one of the most difficult things ever with online video - get people’s attention, and keep it.

Here’s how they pulled it off.

Girl Walking with BackPack

Have you ever wondered how to harness the power of video in the classroom? In our previous post we shared engaging video assignments for elementary and middle school students. Now, we’re going to look at how it can be used to enhance your students’ learning experience (and cut down on your administrative tasks!).

Video in the Classroom

In the classroom, video means instant engagement, and making video is an increasingly important skill for youngsters to develop. We’ve put together ten exciting assignment ideas that will help elementary and middle school teachers get their students making great video! Parents, feel free to steal these ideas for rainy weekends, too.

SproutVideo Video Hosting

How do you know if you’re really getting your moneys’ worth from your online videos? It seems like it should be a simple equation: make a cool video, get people to watch it, and watch the traffic and sales flood in from all the shares and likes.

In reality, you have to be using every single trick in your arsenal to succeed with online video, and that starts from the very beginning: with your online video hosting provider, and the tools they provide to help along the way. Here’s how to ensure you’re getting the most out of your business’ video hosting account

Best Viral Videos

Step away from the emails, switch the phone to silent and take a few minutes to enjoy our pick of the best viral marketing videos. And the best bit? We’ll let you in on the tricks they used to get it right, so you can officially chalk this up as work!


For the first time ever, we are thrilled to extend an exclusive offer to our readers from our friends at Tunefruit:

25% Off Licensed Music with Coupon Code SPROUTFRUIT25

No matter what type of video you’re making, Tunefruit has the music you need to really take it to the next level. Search by mood, genre, keywords, and more to quickly and easily find the right track. With low pricing and simple licensing terms, you’ll be rocking out in no time.

This offer expires August 31st, so don’t delay - find your tunes today!

Native Video

Just because it’s a trend, doesn’t mean it’s universally good. This holds particularly true for native video on social media.

Native video has exploded in the past couple years, as Facebook and other social giants beefed up support for video content, and began promoting it heavily over other content types. But, is native video actually good for your business?

The truth is, native video is more popular than it should be, and here’s why.

Internal Corporate Video

If you’ve decided to take the plunge and make video an integral part of your organization’s communications strategy, the next step is coming up with some great ideas! From format to content to following up your video, this post will show you how to improve and simplify internal communications.

Branding in Video

When it comes to marketing, video enables brands to come to life like never before. But, how do you get people to watch, and more importantly, remember your brand message? In this post, we break down how to strike a balance between promoting your brand, and creating engaging, memorable content that will resonate with your audience long after the video has finished playing.