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photo rehoused and cinema lenses

When it comes to choosing a lens for a video camera, the world is your oyster. Lens adapters and mounts make it possible to use nearly any type of glass with a video camera that supports interchangeable lenses.

Options are great, of course. However, the sheer volume of choice in lenses can be overwhelming. And, lenses range widely in cost, from $100 all the way to $50,000 and up.

So, how can you be sure you’re making the right choice for your project? In this post, we’ll walk you through the important distinctions between the three major types of lenses, including photography or consumer lenses, rehoused cinema lenses, and true cinema lenses. Watch the video below to see each of these types of lenses in action, and keep reading to gain an in-depth understanding of their pros and cons. 

camera lens basics

In this episode of our How To Video series, we’re looking at lenses. The lens you select for your shoot can have a big impact on the resulting footage, as well as the process of filming itself.

To help make sure you know which lens to grab for your next shoot, we’re comparing focal lengths, and the differences between prime and zoom lenses. Watch the video below and keep reading for an overview of how to choose the right lens for your project.

Color Grading in DaVinci

We’ve covered the basics of color grading in Adobe Premiere, and the details of a professional workflow using DaVinci Resolve and Adobe Premiere. In this episode of our How To Video series, we’re taking it a step further to show you exactly how to color grade your footage with the same software the pros use.

Color grading isn’t just about making sure the reds, greens, and blues are all in balance. It’s also where you can remove blemishes, or highlight specific aspects of your image to get the exact look you want.

Watch the tutorial below and keep reading for an in-depth guide to color grading using DaVinci Resolve.

Color Grading Workflow in DaVinci and Adobe

In the first episode of our color grading tutorial series, we covered basic fundamentals in Adobe Premiere. Now, we’re going to show you how to incorporate DaVinci Resolve, a professional color grading tool, into your Adobe Premiere editing workflow.

Here’s how to make the round trip from Adobe to DaVinci and back more seamless and less error-prone. These tips take the guesswork out of the color grading process.

color grading for video

Color grading is an advanced video editing technique. It allows you to edit the way colors appear on film in post-production. With color grading, you can make scenes more lifelike, achieve a specific look, or infuse emotion into a scene.

In this three-part tutorial on color grading, we’ll cover everything, from basic fundamentals to advanced techniques. Although this tutorial is based on Adobe Premiere Pro and DaVinci Resolve, the process is essentially the same no matter what software you’re using.

Let’s dive into the first episode – color grading fundamentals in Adobe Premiere Pro!

Tying Revenue To Video

Are your videos making you money? If you’re like many marketers or business-owners out there, you might not have a clear answer to that question.

In the rush to create content and keep up with consumer expectations, it’s important to press pause and check that what you’re doing is actually working. In this post, we’ll show you different ways to tie revenue back to a specific video.

Still Life Video Shoot Lighting Setup

Tabletop shooting is a very specific type of video shoot that can be really hard to get right. Also referred to as still life shooting, it’s very much what it sounds like. Usually, an object is filmed on top of a flat surface in great detail.

Think products, tutorials, or stop motion videos. These classic examples of tabletop filming require a certain level of perfectionism to get right.

In this episode of our How To Video series, Nick LaClair, head of video production for SproutVideo, will walk you through how to properly light a still life video shoot. We’ll specifically address the challenges posed by regular stationary objects, shiny objects, and beverages, with tips for enhancing the end result.

Camera Kits Pros and Cons

When it comes to professional cameras, there is no such thing as “one size fits all”. In this episode of our How To Video series, Nick LaClair, head of video production at SproutVideo, sits down with Michael Rubenstein, freelance photographer and director, to talk about the camera kits they use in the real world on a typical shoot.

They’re two video experts, with two really different cameras – a Sony FS7, and a mirrorless AS7ii. So, which is best? Turns out, it’s not that simple as there are pros and cons to each.

Watch the video below to get a hands-on comparison of footage quality, functionality, and other factors that can make a real difference when choosing which camera to work with.

Woman using a laptop for marketing video

It’s no secret that a good marketing video takes a lot of effort. So, how can you ensure you get the most out of it as possible?

In this post, we explore eight ways to generate multiple marketing assets from a single video, with tips for each one. These fresh ideas will help you get more mileage out of every marketing video you make.

New Coke and Nostalgia Marketing in Stranger Things

Our understanding of nostalgia, or “the intense longing for home”, has come a long way since it was first “diagnosed” in the 1600’s. Nostalgia has evolved from being seen as a cause of mental distress to being understood as a positive way of coping with it. It’s now viewed as a healthy way to remember the past, build our own identity by increasing self-esteem and social belonging, and even facing the future.

“Interesting etymological history but what does this have to do with video marketing?” you may be wondering. It turns out, this evolution is gold for marketers. Today, we’ll explain the psychology behind the power of nostalgia. We’ll also share some examples of brands successfully using nostalgia to tug at our heartstrings and our purse strings.

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