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What comes to mind when you read “baby boomers”? Is it a gray-haired grandmother baking cookies? A tech entrepreneur launching his second career? An empty-nester couple embarking on an around-the world adventure?

Born between 1946 and 1964, baby boomers can be a hard group to nail down; the fact of the matter is they can have any or even all of these characteristics. Sure, they may spend one Sunday afternoon helping little Susie put the finishing touches on her sugar cookies but you’re just as likely to find them exploring the world the next day. The worst thing any marketer can do is assume there is a one-size-fits-all approach to this diverse group of people. That said, there are some common factors to consider when planning your video marketing campaigns. 

Long gone are the days of bringing in communications last-minute for your new product or feature release. While it may have been enough before to send out a press release and schedule a press conference a few days before your big release, it’s now imperative that companies large and small take a more strategic, integrative approach.

Today, video can help to support all stages of your new product launch. In this post, we’ll identify the types of video you can leverage pre-product launch, for the product launch, and post-product launch.  

What’s the first thing that comes to your mind when I say ‘video marketing’? Chances are you’re thinking about explainer videos, funny ads or even customer testimonials. I’d bet a dollar to a dime that you can even go further from those types of videos but you’d never think about educational video. 

You’re not alone – most business owners neglect educational content in their video marketing strategies. However, that doesn’t make it right. In fact, that’s all wrong!

When done correctly, however, educational videos can bring new visitors, increase your visibility and maximize the effectiveness of your marketing. If you’re skeptical, you should try making one. Before you jump in, though, here are some considerations to make to ensure your final video is as close to a perfect educational video as it can be.

Corporate Communications

Corporate communications is more important than ever. It used to mean a stuffy newsletter from a detached higher up sent on a quarterly basis. Or worse, a source of embarrassment for firms. It’s all too easy to leak a misguided memo online these days.

However, corporate communications can be a real asset, especially with the introduction of video. From recruiting, to retention, and improving the efficiency of a workforce, corporate communications offers a lot of potential upside to companies that get it right.

Here’s our guide to modernizing your corporate communications strategy with video.

Jendra Jarnigan on set

In this episode of our Pro Perspectives series, we catch up with veteran cinematographer Jendra Jarnagin on a bustling set. As Director of Photography of this film, she’s right in the thick of it.

The set appears chaotic, with cast, crew, and equipment in a near constant state of motion. To the untrained eye, it can be hard to see how anything ever gets done. As Jendra explains, it’s really organized chaos. In this post, she walks us through the magic of making movies in prep, with tips for every step of the way.

Pro-Perspectives Clark Vandergrift

If video is anything, it’s constantly changing. Knowing where to start, or simply keeping up, can seem daunting at times.

In the first episode of our Pro Perspectives series, we catch up with Clark Vandergrift, an independent photographer and videographer. He shares some amazing tips on how embracing personal work as a laboratory for learning new things can lead to commercial success with video.

Here’s how he does it.

Royal VIP on Set

In this guest post from Bold Content Video, learn exactly how to work with a VIP on set, and the important considerations you’ll need to keep in mind.

How would you handle a film shoot featuring a member of the British Royal Family? We at Bold Content Video have recently wrapped a project doing just that.

In fact, our set was packed with VIPs, as you can see in the behind-the-scenes photo above. From left to right: Radio DJ Roman Kemp, Former Professional Footballer Rio Ferdinand, The Duke of Cambridge Prince William, Journalist/Influencer Carl Anka, and Musician Loyle Carner.

While it may seem incredibly daunting to conduct such a high-profile event, with the right tips, it will be simpler than you think. Keep reading for our suggestions to help your next VIP (or Royal!) shoot run smoothly.

make high quality animated videos

In this guest post from Yum Yum Videos, an explainer video production company, learn the secrets of how they produce compelling animated videos.

How can you produce a high-quality animated video? Is it magic? Is it luck?

Of course not. There are many factors that need to be addressed to end up with an appealing and effective animated video. Also, many professionals are involved in every stage of the process.

From the pre-production and crafting of the creating brief, all the way to the storyboard, voiceovers and animation, this guide will show you the ins and outs of the entire process.

Here are the essential steps you need to take to make a high-quality animated video that communicates your brand’s message in an engaging way. Let’s take a look!

Making a professional screencast

One of the simplest, most common types of video out there is also one that so many companies manage to get really wrong. We’re talking about screencasts.

They’re everywhere, and they’re usually too long, boring, and suffer from easily correctable faults. Whether they’re out of focus, or hard to follow, there are easy solutions to these problems.

If you’ve ever wondered how to make a sharp screencast video that people will actually want to watch, this post is for you. Here are step-by-step instructions, and a video guide, to show you the ropes.

long-form video trends

When you think about video marketing, chances are you think of videos that are 10 seconds to two minutes long. After all, we’ve all been told that nobody has the attention span for anything much longer than that. The accepted wisdom is that we must keep our videos short in order to get any views.

What if we were to tell you that there are some very good arguments for incorporating long-form videos into your 2018 video marketing strategy? What if we were to tell you that some of the best corporate videos out there are 10, 20, and 30+ minutes long? And, what if we told you that these types of video could lead to more engagement?

Below, we share five reasons that long-form video is a growing trend. Learn when to use long-form video (with examples), how to best measure the efficacy of your long-form video, and how to get the most mileage from it.

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