video production tips

In an ideal world, your budget for making a video will always include plenty of resources to hire a talented producer to oversee all aspects of your shoot’s planning, execution, and the final editing process. I don’t know about you, but sadly, that’s not the world we live in! Here’s an in-depth look at best practices for managing the entirety of the video production process, giving you a failsafe action plan and thorough checklists for when you have to do it yourself.

Blonde Girl in the Sunshine

Getting into that laid-back summer mood yet? Temperatures are rising, flowers are blooming, and, at least in New York, people are finally wearing bright colors again!

Inspired by the changing of the season, in this post, we’re exploring some of the ways you can capture the more pastoral beauty of summer in your videos, without having to travel too far from the office. Throw on your straw hat and let’s get started!

Women with Hat Lounging in Pool

Well, the weather has been absolutely amazing, and it’s got us thinking about—big surprise—videography! More specifically, we thought it would be useful to offer up some of our tried-and-true tips for capturing the glow of summer on film.

Have you been thinking about running a summer video campaign? The great news is that you can definitely produce something that has that summer feel just in time for actual summer to arrive—and you can start right now!

Here are ten fresh ideas to help you get started.

Virtual Reality Headset on Girl with Cat _Image Credit: Rough Guides_

Remember when 3D TVs came out? Maybe you even bought one, or at least considered it. After all, Avatar was pretty cool in 3D, and helped propel the 3D experience for movies into the mainstream.

Since 3D TV began its steady and quick decline in about 2012 after quite a lot of public fanfare, it begs the question - what is so different about virtual reality and 360 video? Are those technologies heading for the same fate?

How to Relax on Camera

Very few people feel totally natural in front of a video camera. In fact, several people I know who speak in front of large audiences on a fairly regular basis, with plenty of confidence and charisma, freeze up when it’s just them and a camera. It’s hard to put a finger on exactly why this happens; part of it is probably that in front of the camera you become extremely aware of yourself—of how you might look, sound, and what people are going to think when they see you.

The good news is, what people think of you is actually not as big of a deal to them as it is to you. What people remember about a branded video is less often who delivered the message, and much more often what that message was. In other words, what you are saying matters a LOT more than how you look or sound while saying it.

Still, that knowledge alone might not completely calm you down when the camera is on you. So we’ve put together a list of tips to help you relax and get more comfortable in front of the camera that you can implement on your next shooting day.

Making a Video Series

Creating a video series can be an excellent way to raise engagement with your website, reach new audiences and capture leads, especially if you’ve never done one before. In fact, a lot of the most influential video brand marketing is through the video series, and this isn’t surprising when you think about what a series actually is. Because it’s a brand story told in installments, or in a variety of different ways, it provides an opportunity to build a more long-term relationship with your audience. As people get accustomed to the series concept, they start feeling more invested in what each installment will be, and they recognize it when they see it. Why does that matter? Because people usually have to see—and recognize—marketing three times before it “sticks.” A series is a great way to make that happen.

The challenge then is deciding what your series concept should be, and how to carry it out. In this post we’re running through a ten-step process that you can go through yourself as you come up with your next video series idea. The goal is to create a concept and execution that is dynamic and doesn’t drag on—something that actually warrants a whole series. To illustrate, we’re dropping some of our favorite series into the mix. Enjoy!

Corporate Video

It’s a message that no one wants to receive: your corporate video containing sensitive information was somehow shared outside of your company, and could potentially cause a PR nightmare. The question is, what do you do now?

Cute Child on the Beach

Are you ready for summer??

Okay, maybe it’s not quite time to break out the flip flops, but if you’ve got a video marketing strategy, chances are you’re gearing up to do some filming this May. While summer shooting might sound like a walk in the park, it has its own unique set of challenges to keep in mind.

What you definitely don’t want is to miss out on the great opportunity to shoot some fantastic summer footage because you didn’t know how to prepare, so here’s what to keep in mind as you scout locations for your first shoot of the season.

Video Production

Ever been on a shoot that seemed to just drag on and on? Or pack up your gear and hit the road, only to realize you forgot a line? Retakes and mistakes can be a real time suck if you’re not careful. The estimated time to create a video can even be a deterrent for getting started in the first place!

Here are our top tips for making sure your next shoot is streamlined and efficient, saving you time and money.

Product Video Shoot

Evergreen content is great for providing useful information, building a loyal blog following, earning thought leader status, and boosting your site’s SEO. But few companies use evergreen content to its full potential, opting instead to focus more on of-the-moment topics that will, much like the daily headlines, become less interesting by next week, and give people no reason to go rifling through older blog posts.

One challenge is actually knowing what sort of evergreen content you should be producing. In this post, we compiled a hit list of the most popular kinds of evergreen videos you can make to help spark your creativity.