With the advent of 4K and 8K production workflows, video editing means working with incredibly large file sizes. This can present all kinds of issues, from running out of space to frustratingly slow performance. So, what is the best way to store all that data while editing your videos?
Before you run out to buy yet another external drive, make sure that’s really your best bet. We interviewed two video experts to break down your options for working with large files while editing video, and go over the pros and cons of each solution.
The SproutVideo platform just got a major upgrade, with helpful organizational tools, and features that will give you greater control than ever over your content and account.
Packed into this feature release are folders, bandwidth caps, an audit log for team activity, a poster frame picker, and a shiny new integration with Zapier. Keep reading for all the details on the ways these new features will help improve your workflow and account management.
Protecting your video content used to be as simple as setting a password and sharing a link. Today, video privacy options have evolved substantially, and generally for the better. With so many choices, it’s hard to know which is most appropriate for the videos you’d like to share.
In this guide, we’ll walk you through how to evaluate your video privacy needs, and pick the right settings for secure sharing.
Summer is almost here! Maybe that’s why this TripAdvisor list announcing the world’s top airlines got our attention. The warmer temps tend to bring lots of vacations to faraway places, making this a busy season for air travel. But which airline to choose?
Because the travel industry is extremely competitive, each airline has to differentiate itself in order to stay ahead. That, coupled with the fact that “travel” provides plenty of inspiration, this field tends to generate outstanding marketing campaigns. Today, we’re looking at how the top three airlines approach video marketing, with takeaways you can apply to your business.
Video has made it easier than ever for your customers to showcase your products and, ideally, sing your praises! These types of third-party videos are considered “user generated content.” Often thought by viewers to be more authentic than company-produced marketing videos, they can make your brand seem more trustworthy and help win new business.
Maybe it’s the warmer weather, maybe it’s the first crocuses poking up through the ground, but all we want to do is head outside and get some fresh air. While we’re at it, we may as well grab some awesome footage of nature in rebirth.
Here are five classic filmmaking techniques you’ll need to capture nature in all her glory.
Nobody likes tax season, but, it’s that time of year again! So we wondered, how are some of the biggest tax preparation companies approaching video marketing for a subject most people would rather not think about? And, what can the rest of us learn from them?
Choice overload is a cognitive process in which a person has a difficult time making a decision when faced with many options. If it sounds familiar, it’s because it’s a universal problem. There are few industries left that are not hyper-competitive and crowded with options. Couple this with the fact that we are all bombarded practically non-stop with advertisements in-person, on television, radio, podcasts, and online and it’s easy to wonder how any of us is able to make a purchasing decision at all!
Fortunately, the brain has some favorite ways of helping us to overcome the issue of choice overload and when properly understood, smart video marketers can leverage these common cognitive shortcuts to better-serve their audience. Today, we’ll review the six principles of persuasion, taken from Dr. Robert B. Cialdini’s book “Influence: The Psychology of Persuasion”. We’ll take a look at the psychology behind each principle and share examples of how each can be effectively incorporated into your marketing videos.
Not sure what we mean? Refer to the viral sensation Dr. Pimple Popper (aka Dr. Sandra Lee) who has millions of social media followers and just debuted her new TV show on the TLC network earlier this year. In the following video, she shares how her embrace of video marketing to both entertain and educate people online has skyrocketed the visibility and business of her practice over the past four years.
In short, sometimes grossing out your audience is the key to success! Let’s take a look at how creatives from different industries have leveraged this approach to video marketing, why it has worked for each of them, and how you might be able to apply these lessons to your own business.
Please note that some of the video examples we share below may be intense so please watch at your own discretion.
What comes to mind when you read “baby boomers”? Is it a gray-haired grandmother baking cookies? A tech entrepreneur launching his second career? An empty-nester couple embarking on an around-the world adventure?
Born between 1946 and 1964, baby boomers can be a hard group to nail down; the fact of the matter is they can have any or even all of these characteristics. Sure, they may spend one Sunday afternoon helping little Susie put the finishing touches on her sugar cookies but you’re just as likely to find them exploring the world the next day. The worst thing any marketer can do is assume there is a one-size-fits-all approach to this diverse group of people. That said, there are some common factors to consider when planning your video marketing campaigns.