Social Listening and Video Marketing Strategy

Coming up with ideas for video marketing campaigns can be difficult. It can take a lot of trial and error to find out what resonates best with your audience.

What if we told you there was a way to get your customers to tell you exactly what type of videos they wanted to see? Luckily, this isn’t as difficult as it sounds. Through social listening, you can get great insights into how to improve your video marketing strategy.

In this blog, we’ll cover the differences between social media monitoring and social listening, and how you can use the latter to strengthen your video marketing strategy.

Anamorphic lens effects

Anamorphic lenses are behind some of the most iconic shots in cinema. Their unique characteristics deliver footage with a specific look that movie-lovers and filmmakers fall for over and again.

In this episode of our How To Video series, we’re taking a deep dive into anamorphic lenses, starting with their origins, and how the footage they produce differs from standard lenses. Keep reading to learn how to produce anamorphic footage without breaking the bank, and uncover inspiring ideas for using it in your business videos.

New Feature Announcement

We think you’ll fall in love with these new features! We just added support for in-player calls-to-action, and enhanced lead capture forms to collect and send more data to the platform of your choice.

Keep reading for all the details on these powerful new marketing tools!

Video and New Path to Purchase

One of the core concepts of online marketing is the idea that the sales process neatly resembles a funnel. Although there are many variations, a typical marketing funnel starts with awareness, then consideration, and finally ends with a purchase decision. Since prospects drop off at each progressive stage, the whole system does in fact look like a funnel. At least in theory.

The reality is that most paths to purchase are a LOT messier than that. Consumers may encounter your brand at any point in their decision-making process, or unexpectedly shift between stages, such as going from consideration back to awareness or even straight to purchase.

So, what does that mean for marketers? It means your content strategy needs to reflect this reality if you’re going to successfully win new business. So, throw out that old, stale rule book. Here’s how to map your marketing videos to the new path to purchase, with examples from Slack, Ahrefs, Mailchimp, and more.

photo rehoused and cinema lenses

When it comes to choosing a lens for a video camera, the world is your oyster. Lens adapters and mounts make it possible to use nearly any type of glass with a video camera that supports interchangeable lenses.

Options are great, of course. However, the sheer volume of choice in lenses can be overwhelming. And, lenses range widely in cost, from $100 all the way to $50,000 and up.

So, how can you be sure you’re making the right choice for your project? In this post, we’ll walk you through the important distinctions between the three major types of lenses, including photography or consumer lenses, rehoused cinema lenses, and true cinema lenses. Watch the video below to see each of these types of lenses in action, and keep reading to gain an in-depth understanding of their pros and cons. 

camera lens basics

In this episode of our How To Video series, we’re looking at lenses. The lens you select for your shoot can have a big impact on the resulting footage, as well as the process of filming itself.

To help make sure you know which lens to grab for your next shoot, we’re comparing focal lengths, and the differences between prime and zoom lenses. Watch the video below and keep reading for an overview of how to choose the right lens for your project.

Color Grading in DaVinci

We’ve covered the basics of color grading in Adobe Premiere, and the details of a professional workflow using DaVinci Resolve and Adobe Premiere. In this episode of our How To Video series, we’re taking it a step further to show you exactly how to color grade your footage with the same software the pros use.

Color grading isn’t just about making sure the reds, greens, and blues are all in balance. It’s also where you can remove blemishes, or highlight specific aspects of your image to get the exact look you want.

Watch the tutorial below and keep reading for an in-depth guide to color grading using DaVinci Resolve.

Color Grading Workflow in DaVinci and Adobe

In the first episode of our color grading tutorial series, we covered basic fundamentals in Adobe Premiere. Now, we’re going to show you how to incorporate DaVinci Resolve, a professional color grading tool, into your Adobe Premiere editing workflow.

Here’s how to make the round trip from Adobe to DaVinci and back more seamless and less error-prone. These tips take the guesswork out of the color grading process.

color grading for video

Color grading is an advanced video editing technique. It allows you to edit the way colors appear on film in post-production. With color grading, you can make scenes more lifelike, achieve a specific look, or infuse emotion into a scene.

In this three-part tutorial on color grading, we’ll cover everything, from basic fundamentals to advanced techniques. Although this tutorial is based on Adobe Premiere Pro and DaVinci Resolve, the process is essentially the same no matter what software you’re using.

Let’s dive into the first episode – color grading fundamentals in Adobe Premiere Pro!

Tying Revenue To Video

Are your videos making you money? If you’re like many marketers or business-owners out there, you might not have a clear answer to that question.

In the rush to create content and keep up with consumer expectations, it’s important to press pause and check that what you’re doing is actually working. In this post, we’ll show you different ways to tie revenue back to a specific video.

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