Using Vintage Lenses for Holiday Flair

When it comes to video equipment, people usually want the latest and greatest version they can get their hands on. So, it might be surprising to hear that vintage lenses remain in demand and highly popular for specific types of shoots. In fact, we used rehoused vintage Cooke Speed Panchros in our recent holiday video shoot.

Why bother tracking down vintage lenses? Why are they worth rehousing to fit modern cameras? Aren’t modern lenses objectively better than vintage glass? We’ll dive into all that, and where to find vintage lenses for your own video shoot, in this post.

building a budget for video

The New Year always comes with a desire to improve upon the past, and video production is no exception. Whether you’re looking to do more of the same, or take things in a new direction, a solid budget will help you get there.

We’re getting down to brass tacks in this blog post, and giving you a blueprint for budgeting for video in the New Year.

Gift Ideas for Filmmakers

Regardless of the holiday you celebrate, this is the season of giving. Chances are, you know someone who works in video and has been very, very good this year. If you’re stumped on what to get them, we’re here to help with twenty gift ideas for filmmakers.

Below, you’ll find some of the best gift ideas for under $500. Of course, we won’t judge if you get inspired for a little personal shopping while you’re at it.

last minute thanksgiving videos
Procrastination is something that just about everyone can relate to. Maybe it was putting off school projects or waiting until the last minute to go Christmas shopping, but we’ve all been there.

We won’t tell your boss, but we know this applies to work as well. For whatever reason, if you were planning on making a Thanksgiving video, but haven’t started yet, we’ve got you covered.

Below are five quick Thanksgiving video ideas you can create at the last minute.

off-the-cuff video shoot

When should you grab your phone to film a quick video, and when should you invest much more heavily in production? As phones become more and more capable of recording high quality video, it can be hard to know which direction to take. 

In this blog, we will be discussing the differences between polished videos and off-the-cuff videos. We’ll look at how we define both styles of video, the pros and cons of each, and explain why you might choose one over the other.

SproutVideo logo on a pumpkin

Stop motion is the darling video format of the social media age. It’s fun, light-hearted, engaging, and appropriate for many types of videos. So, how can you go about making your own stop motion animation?

Since stop motion animation requires a certain level of precision and attention to detail, there are many pitfalls to be aware of. From the lighting to the plan of action, these six key factors can impact your final result. Here’s our guide to getting it right.

Social Listening and Video Marketing Strategy

Coming up with ideas for video marketing campaigns can be difficult. It can take a lot of trial and error to find out what resonates best with your audience.

What if we told you there was a way to get your customers to tell you exactly what type of videos they wanted to see? Luckily, this isn’t as difficult as it sounds. Through social listening, you can get great insights into how to improve your video marketing strategy.

In this blog, we’ll cover the differences between social media monitoring and social listening, and how you can use the latter to strengthen your video marketing strategy.

Anamorphic lens effects

Anamorphic lenses are behind some of the most iconic shots in cinema. Their unique characteristics deliver footage with a specific look that movie-lovers and filmmakers fall for over and again.

In this episode of our How To Video series, we’re taking a deep dive into anamorphic lenses, starting with their origins, and how the footage they produce differs from standard lenses. Keep reading to learn how to produce anamorphic footage without breaking the bank, and uncover inspiring ideas for using it in your business videos.

New Feature Announcement

We think you’ll fall in love with these new features! We just added support for in-player calls-to-action, and enhanced lead capture forms to collect and send more data to the platform of your choice.

Keep reading for all the details on these powerful new marketing tools!

Video and New Path to Purchase

One of the core concepts of online marketing is the idea that the sales process neatly resembles a funnel. Although there are many variations, a typical marketing funnel starts with awareness, then consideration, and finally ends with a purchase decision. Since prospects drop off at each progressive stage, the whole system does in fact look like a funnel. At least in theory.

The reality is that most paths to purchase are a LOT messier than that. Consumers may encounter your brand at any point in their decision-making process, or unexpectedly shift between stages, such as going from consideration back to awareness or even straight to purchase.

So, what does that mean for marketers? It means your content strategy needs to reflect this reality if you’re going to successfully win new business. So, throw out that old, stale rule book. Here’s how to map your marketing videos to the new path to purchase, with examples from Slack, Ahrefs, Mailchimp, and more.

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