SproutVideo Blog

SproutVideo Blog

Pop videos are the essence of great video marketing. For over three decades now, music videos have represented the sum of the media’s ability to capture public imagination and use it to sell something—in this case, music.

The people behind the videos, the producers and directors, have honed the skill of making great video to a point of near-perfection; in this post we’re looking into the people behind some of the most notable and audience-grabbing music videos of the recent past, because frankly, we could all learn from them. They are, after all, the masters. Read on for the inside scoop on six of your favorite music videos.

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Brandable Video Websites by SproutVideo

After many, many months of hard work at SproutVideo HQ, we are extremely excited to release our video website features as a part of our core platform offering. These easy-to-use, beautiful, and powerful video sites are now available at no extra cost with all our existing pricing plans for all our customers. We added features, themes, and a fancy new way of designing a gorgeous, unique video website. Keep reading for an overview of the new video website features, including security and marketing tools, as well as more details on our new themes.

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Tips for Audio in Your Virtual Tour

As you’re finishing preparations for the amazing tour video of the house you want to sell, it’s time to think about audio. Audio is by far the easiest giveaway for a low-budget video, and so this is where you need to invest some attention to detail — although not a lot of time — to get a strong result.

The most common problem with the audio in amateur videography is a noisy soundtrack, meaning the viewer can hear a lot of white noise or environmental sounds in addition to the focal sounds you intended for them to hear. This could be the rumble of traffic outside, an airplane going by, or just the white noise that registers when the microphone is too far away from the sound source.

Luckily, it’s pretty simple to get rid of that extraneous noise by doing a few simple things. Without further ado, here’s your audio to-do list:

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Tips for Lighting Your House Correctly

Note: This post is part of our Real Estate Series on selling your house with video. View earlier posts here and here.

To achieve a polished and professional-looking video tour of your home, lighting is one of the most important elements to get right. The quality of lighting will also have a major visual impact on how attractive—and large or small—your house looks on camera. As a general rule, dark spaces appear smaller, and bright spaces appear larger. But you also don’t want the lighting to be too bright or too harsh. Here are some simple tips for getting the lighting right.

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Tips for Filming Your House to Help Sell It with a Video Tour

Note: This post is part of our Real Estate Series on selling your house with video. View last week’s post here.

When it comes to giving a virtual video tour of your house, the best approach is likely to be a minimalist one with no tour guide to distract viewers, just all the most striking views of the house itself. We put together a list of video tactics to help you get the best footage from your video tour. Each of the tactics listed below has the goal of either creating a sense of spaciousness, getting interesting and well-composed shots, and achieving a professional polish — all things that will generate interest from your target audience.

Here’s how to get started.

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Tips for Staging Your House for Video “Image Credit: Aleksey Gnilenkov

Most real estate veterans know that there’s a special formula to making a house sale-ready. This is the formula of “staging” — highlighting your home’s strengths, downplaying weaknesses, and appealing to the largest possible pool of potential buyers.

If you’re going to sell your house with video, classic staging tips, as well as a few creative ones, are going to be necessary to make sure you capture your house’s charm and value on camera. Key video-centric goals will be to make your house look as large as it really is, to showcase attractive aspects of your house, and to give views that are bright and clean.

With that in mind, we’ve put together a series of eight steps you should take as you prepare to create your video tour.

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Pharrell's Happy Music Video “Image Credit: 24hoursofhappy.com (2013)”

This month’s Video Spotlight is on the epic 2013 music video “Happy” by singer and producer Pharrell Williams, a song that’s still stuck in our head and everyone else’s — for good reason.

The song “Happy” hit number 1 in 24 countries around the world in 2013 and 2014, thanks to the simple yet incredibly effective music video campaign that went alongside it (scroll down to watch it). In this post I’ll run through what worked about the “Happy” video, and we’ll see how you can apply its successful strategies to your own online video campaigns.

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Two Coworkers and a Laptop

Video is a fast, visual, engaging way to introduce your team members to each other, and to highlight the great work that they do. In this post, we’ve come up with a few ideas to help you get beyond the typical interview format to create dynamic team videos.

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Tips for Capturing Events with Video

Preparing for your next event? It will be important to put out promotional materials that create a buzz and inspires people to get involved. At the same time, you may want to weave this event into the larger narrative of what your company is about, without losing focus on the event.

That’s a lot to achieve on top of managing an event, so to help you out, we’ve put together some of our best tactics for showcasing your event. Items on the list below can be used in combination or on their own to build a video campaign that will make your next event promotion striking and effective.

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Alfred Hitchcock Silhouette

When it comes to getting the right feel for your videos, anticipating your audience’s emotions is key. For lessons on how to do it right, who better to look to than one of the greatest filmmakers of all time, and arguably the master of visual narrative, Alfred Hitchcock?

In a fifty-year film career, Hitchcock pioneered a number of visual effects that profoundly influenced filmmaking ever after. Often called “the Master of Suspense,” he had a signature style of storytelling, characterized by unique camera angles and movements that did much to engage the emotions of the audience. One of the most famous of these was the “vertigo effect,” invented for the 1958 film of the same name, which was achieved by simultaneously zooming in and pulling the camera away from the subject. Below, we take a look at a few more of Hitchcock’s iconic shots, including what makes them interesting and how they might work in your videos.

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