Last year, we saw retailers and other B2C companies diving into storytelling with enthusiasm and plenty of Hollywood flair. Recently, it seems as though B2B companies picked up the torch and really ran with it.
Telling B2B stories requires a heavy dose of authenticity, or they won’t ring true. They also have to be really compelling, or risk being a total snooze-fest.
In this post, we take a look at some of the very best examples of B2B storytelling from Google, Square, and Amazon. We’ll tease out the key elements that make them truly outstanding, so you can apply these takeaways to your own videos.