Get the latest video news and tips straight to your inbox, every week:

Analytics Posts

Use Video Marketing to Reach Your Audience

If your brand needs to connect with a new audience – or even reconnect with an old one – there’s no better way than video. Whether you recently changed your core message, introduced an exciting new product range, or want to engage with an entirely new target market, video will enable you to stay relevant. Even better, your audience can enjoy, take part in, and share your message.

In this blog post, we’re going to share tips on doing exactly that. We’ll walk you through how to define what your brand stands for using video; reflect your customers’ needs; and when and how to communicate with them using video.

Guide to A/B Testing Videos

Making an awesome video is part art, part science. Testing which bits of your video work, and which need more attention, is more fun than you might think. So get your lab coat on, your notebook out, and start a/b testing videos!

Track and improvide video engagement metrics

You invested a lot of time and effort producing your video, and the end result looks really good. It seems to be getting a lot of plays, but how do you know whether it’s really having an impact on your viewers?

Tracking viewer engagement is one of the best ways to determine whether or not your video is actually delivering your message to your intended audience. Here’s how to determine the engagement rate for your video, some tips for improving it over time, and ideas for leveraging your data in your campaigns.

understand viewer personas to drive engagement

Ever spend a ton of time and money producing a video, only to get a lackluster number of plays, and zero engagement from your viewers?

Clearly, you missed the mark somehow. We all have at some point. The key is to learn how to avoid falling flat with your video content.

By researching your audience, and understanding your target viewers, you can ensure you only create engaging content they’ll return to time and again. Here is how to get to know your audience, build targeted viewer personas, and use that knowledge to improve your video marketing strategy.

Video Analytics that Matter

Research projects that online video traffic will quadruple by 2020. To take advantage of this compelling trend, it’s critically important to optimize your video marketing strategy to make sure you’re getting a good return on your investment. Professional video hosting providers, like SproutVideo, can furnish you with an array of analytics tools to help.

Here’s a brief overview of the metrics that we think will help you a) judge the success of each video, and b) create videos that perform better.

New Analytics API!

We’re pleased to announce that we’ve added the ability to retrieve all analytics and engagement data through the SproutVideo API. All you need is a SproutVideo account on a plan that has access to either analytics or engagement data and you’re all set.

Video Engagement Metrics

With SproutVideo’s engagement metrics, you can now answer some fundamental questions about your videos. Are people watching the whole video or are they leaving before your call to action? Are there certain points in the video that people watch over and over? What other videos of mine has this viewer watched?

Starting today, you’ll be able to answer those questions and more using our video engagement analytics. With this new tool, you can not only see aggregate data for all views of a particular video but data for each individual play of your video as well.

Video analytics are a powerful way to demonstrate that your content marketing strategy is working. We just added new metrics to our core analytics platform to enhance the data at your disposal. Keep reading to see what’s new!

Video Analytics for Videos Hosted on SproutVideo

Video analytics are critically important to understanding how your videos are performing. With this new feature release, it’s now very easy to get a sense of how your videos are being viewed across the internet and around the world. Keep reading for details on the new analytics reports available, and ways you can use the data.

x
Don't miss a post — get them by email! Learn how to: