Get the latest video news and tips straight to your inbox, every week:

Business Posts

psychology of video and customers By A. and I. Kruk on Shutterstock

Photo Credit: A. and I. Kruk on Shutterstock

It’s no secret – video is everywhere! Brands are using video in new and exciting ways and enjoying unheard of results, like higher time on page, lower bounce rate, and jumps in SEO. But why? What is it about video that leads to higher engagement and interaction rates?

It has a lot to do with human psychology. Video as a medium is more engaging than other mediums, tugging at our heartstrings and captivating our attention better than anything else. If you’ve ever cried at a movie, you know what we mean! And, when you use it in your marketing efforts, a lot of these same effects carry through. The difference? That emotion and connection can ultimately help convert a viewer into a paying customer.

In this guest post from our friends at Lemonlight, we’ll take a look at just why video is such a powerhouse and how you can use that to your advantage.

People Watching Video on Smartphone by Jacob Lund

Photo Credit: Jacob Lund on Shutterstock

It’s a hard truth that not every product is exciting. They might be incredibly necessary, they might even solve important problems, but at the end of the day, they are still… boring.

However, that doesn’t mean the stories told about these products have to be boring. In fact, using video, you can demonstrate the exact opposite. The key to success is to use powerful, emotional connections to sell something that otherwise might be seen as dull.

In this guest post from Bold Content Video, we’ll examine four different campaigns that managed to deliver exciting videos about relatively boring products, with key takeaways for your own business.

Building Brand Recognition with Video by Jacob Lund on Shutterstock

Photo Credit: Female Videographer by Jacob Lund on Shutterstock

Brand recognition is an important goal for any company, especially when you’re first starting out. Consumers are swamped with hundreds of options for services and products, so making your mark on the industry is vital. But how can video be used to reinforce your branding? Here’s our guide to growing brand recognition with video and leveraging it for your business.

firefighting online with video

It’s one of those days. Everything is going wrong – products are failing, websites are crashing, and customers are grumbling. Worse, they’re posting about it online for the world to see!

Before things get out of hand, you need to start engaging with your customers in a helpful and meaningful way. That’s where video comes in.

Video can be a powerful tool to respond to your audience in a time of crisis. However, there are several keys to getting it right. From employing empathy, to adding value, and showing rather than telling, here’s our guide to fighting fires with online video.

how to integrate video at a conference

Photo Credit: g-stockstudio on Shutterstock

Video is everywhere, and your next business conference should be no exception. After all, it’s one of the best ways to showcase the work of your company and employees, and can help engage attendees. However, video can be a distraction, or even feel intrusive if it’s not incorporated with intention.

So, how can you strike the right balance? Keep reading to find out how you can leverage video content at your next business conference.

Video Training Curriculum Design

(Photo Credit: GaudiLab on Shutterstock)

Video has exploded as a training tool, and it’s no wonder. Video is highly engaging, and studies have shown it can boost retention and learning compared to other forms of instruction.

Not so long ago, we shared how you can successfully design, implement, and analyze a video-based training program for your employees. In today’s post, we’re taking a deeper dive, and focusing in on curriculum design for your training video series. In particular, we’ll cover how thoughtful presentation, pacing, and learning tools can result in highly effective training videos for your business.

Video Privacy

Protecting your video content used to be as simple as setting a password and sharing a link. Today, video privacy options have evolved substantially, and generally for the better. With so many choices, it’s hard to know which is most appropriate for the videos you’d like to share.

In this guide, we’ll walk you through how to evaluate your video privacy needs, and pick the right settings for secure sharing.

user generated content

Video has made it easier than ever for your customers to showcase your products and, ideally, sing your praises! These types of third-party videos are considered “user generated content.” Often thought by viewers to be more authentic than company-produced marketing videos, they can make your brand seem more trustworthy and help win new business.

As the New York Times recently pointed out, nearly anyone can easily create great-looking video with their phone. This is excellent news for brands looking to encourage their customers to create brand-focused content.

So the real question is: How do you inspire people to create videos about your offerings? Read on to find out.

Corporate Communications

Corporate communications is more important than ever. It used to mean a stuffy newsletter from a detached higher up sent on a quarterly basis. Or worse, a source of embarrassment for firms. It’s all too easy to leak a misguided memo online these days.

However, corporate communications can be a real asset, especially with the introduction of video. From recruiting, to retention, and improving the efficiency of a workforce, corporate communications offers a lot of potential upside to companies that get it right.

Here’s our guide to modernizing your corporate communications strategy with video.

make high quality animated videos

In this guest post from Yum Yum Videos, an explainer video production company, learn the secrets of how they produce compelling animated videos.

How can you produce a high-quality animated video? Is it magic? Is it luck?

Of course not. There are many factors that need to be addressed to end up with an appealing and effective animated video. Also, many professionals are involved in every stage of the process.

From the pre-production and crafting of the creating brief, all the way to the storyboard, voiceovers and animation, this guide will show you the ins and outs of the entire process.

Here are the essential steps you need to take to make a high-quality animated video that communicates your brand’s message in an engaging way. Let’s take a look!

x
Don't miss a post — get them by email! Learn how to: