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Business Posts

Company PSA Videos

Some companies would prefer to stay as far away as possible from controversial issues. However, people have begun to expect more from brands. It’s not enough to have a good product, you also have to be a good global citizen.

But, it’s clearly dicey, at best, to take a stand. Just look at the recent scandal that engulfed Papa John’s after they weighed in on the NFL protests. So, how does a brand responsibly take on a serious and potentially divisive issue?  

One strategy that has worked well in the past is a Public Service Announcement (PSA) video. With full control over the message and optics, you can carefully craft a video that best communicates your position. Here are the five key ingredients for a powerful PSA video, and the eight steps you need to take to make your own.

B2B storytelling

Last year, we saw retailers and other B2C companies diving into storytelling with enthusiasm and plenty of Hollywood flair. Recently, it seems as though B2B companies picked up the torch and really ran with it.

Telling B2B stories requires a heavy dose of authenticity, or they won’t ring true. They also have to be really compelling, or risk being a total snooze-fest.

In this post, we take a look at some of the very best examples of B2B storytelling from Google, Square, and Amazon. We’ll tease out the key elements that make them truly outstanding, so you can apply these takeaways to your own videos.

amazon hq2 and video marketing

The bidding for Amazon’s second headquarters has been fierce. All in all, 238 different cities are vying for the chance to house 50,000 Amazon employees. Not surprisingly, many cities chose to include video as part of their pitch.

We watched videos from dozens of cities, and noticed interesting differences and commonalities across many of them. Here’s our take on who would win based solely on their marketing video, and a look at the trends that emerged across the different cities.

video-based training for employees

When it comes to on-boarding, training, or developing new skills, video is your secret weapon. Compared to traditional training methods, such as in-person meetings, seminars, or extensive reading, video can save your company a considerable amount of time and money.

In this post, we’ll walk you through how to successfully design, implement, and analyze a video-based training program for your employees.

efficacy of b2b video

B2B companies have been slow to jump on the video marketing bandwagon. For some, it’s a concern of equipmentnot having the right team in place, or lacking the budget to make videos.

For still others, it’s a matter of not knowing how to measure their video marketing return-on-investment. After all, if you can’t track it, how can you be sure you’re getting your money’s worth?

Today, we’re going to focus on this particular challenge by analyzing five different B2B video marketing goals, and looking at real world examples along the way.

Overcome Obstacles to Internal Video

Video is a fantastic medium for communication because it’s so engaging. You may think it it is worth the effort for marketing, but what about communicating internally to your employees?

Of course, there are some common obstacles to using video, which can make people hesitant to take the plunge for internal communication purposes.

In this post, we outline five different challenges companies often face, and share possible solutions. With these tips, you’ll be able to leverage video internally sooner rather than later, or improve your existing efforts.

DJI Phantom 4 Pro with Artificial Intelligence

When you think of artificial intelligence, your mind jumps to fascinating subjects like supercomputing, robots, and self-driving cars. In fact, the field of artificial intelligence is very expansive, and incorporates everything from algorithms to machine learning and yes, robotics.

Although exciting, the rise of artificial intelligence has important implications for business video. It impacts everything from how videos are filmed, edited, and discovered online, to future job opportunities in the field. Here’s our take on what you need to know about artificial intelligence and video.

using video for customer support

Over the past ten years, customer support has evolved at warp speed. In highly competitive markets, with distracted, time-pressed customers, excellent customer service can make or break a company. It’s imperative for businesses, no matter distance or size or budget, to make each and every customer feel as if they are the only one.

In this post, learn how to turn customer support into an asset for your business by using video to drive engagement, utilization, and retention.

make video part of corporate culture

Ever work on a project, and hear someone shout, “We should make a video!” near the end? Or, find that your company always treats video solely as standalone one-offs?

Video should never be an afterthought. In fact, if current trends continue, it’ll soon be the standard for business communications.

We’re not just talking about marketing. In many ways, marketing is already there with video.

So, how can you ensure your company is ahead of the curve? By integrating video throughout your company culture. It has to become your professional way of life.

Here’s how you can get started. Follow this in-depth guide to build habits and establish default behaviors to promote the use of video throughout your organization.

after the webinar

When everyone has signed out of the webinar, that doesn’t mean that it’s over. Thanks to the time and effort you put into organizing the event, you’re now the lucky owner of an abundance of content.

Your team can repackage it and use as part of your video content strategy. In this post, you’ll find lots of creative tips that will help you extract even more value from your webinar.

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