Get the latest video news and tips straight to your inbox, every week:

Business Posts


How to Capture Event Video

Events are a goldmine for videographers. With so much going on, it can feel overwhelming to try to capture it all on video. In this post, we’re going to take a look at the most valuable types of footage you can’t miss at your next company event.

Concept Videos for Attracting Investors

If you have an idea for a great product, but haven’t got a prototype, how do you convince investors to fund your venture?

Here are all the practical tips you’ll need for creating a video that has the wow factor to get investors keen to be part of the journey.

Leveraging Customer Feedback

We wouldn’t be anywhere without our customers.

This isn’t just about keeping the lights on. It’s really about building a better video hosting platform for business by listening carefully to what our customers are telling us.

Gathering, analyzing, and implementing customer feedback is one of the most important activities a business can embark on. All too often, it’s left too late, or done as an afterthought.

Here’s how we moved from reactive, anecdotal user research to a methodical, customer-centric process.

SproutVideo Video Hosting

How do you know if you’re really getting your moneys’ worth from your online videos? It seems like it should be a simple equation: make a cool video, get people to watch it, and watch the traffic and sales flood in from all the shares and likes.

In reality, you have to be using every single trick in your arsenal to succeed with online video, and that starts from the very beginning: with your online video hosting provider, and the tools they provide to help along the way. Here’s how to ensure you’re getting the most out of your business’ video hosting account

Best Viral Videos

Step away from the emails, switch the phone to silent and take a few minutes to enjoy our pick of the best viral marketing videos. And the best bit? We’ll let you in on the tricks they used to get it right, so you can officially chalk this up as work!

Internal Corporate Video

If you’ve decided to take the plunge and make video an integral part of your organization’s communications strategy, the next step is coming up with some great ideas! From format to content to following up your video, this post will show you how to improve and simplify internal communications.

Branding in Video

When it comes to marketing, video enables brands to come to life like never before. But, how do you get people to watch, and more importantly, remember your brand message? In this post, we break down how to strike a balance between promoting your brand, and creating engaging, memorable content that will resonate with your audience long after the video has finished playing.

New Secure HLS Video Player

Communication is an important part of any thriving business. Chances are that you spend a lot of time sharing company updates and ensuring all team members are on the same page. Unlike long emails or lengthy documents from the marketing department, video is a quick, effective way to get your message across to colleagues. We share our top 10 tips for keeping your weekly videos fresh and inspiring.

Leverage Video Across Your Entire Organization

Video can be used in a multitude of ways across many business functions because it’s proven to be one of the most effective mediums for communication. Here is the ultimate guide to implementing video throughout your organization to improve collaboration and efficiency, and the KPIs to track for your results as well.

Share Corporate Video Securely

Corporate video is one of the best ways to communicate with large, dispersed teams. It enables people to stay coordinated and well-informed about the goings-on within the company. It’s especially important for big announcements, times of change, or on-boarding new team members.

The main sticking point for using video for internal communications, and one we hear about all the time at SproutVideo, is that online video is perceived as being extremely public – that once you post a video online, anyone could search for it, watch it, or share it.

That perception needs to change. To help with that, we are going to cover the five steps you need to take to ensure only designated people can view your videos. We’ll also cover how to track viewer interactions with your videos very closely to boot.

Don't miss a post — get them by email! Learn how to: