Get the latest video news and tips straight to your inbox, every week:

Business Posts

after the webinar

When everyone has signed out of the webinar, that doesn’t mean that it’s over. Thanks to the time and effort you put into organizing the event, you’re now the lucky owner of an abundance of content.

Your team can repackage it and use as part of your video content strategy. In this post, you’ll find lots of creative tips that will help you extract even more value from your webinar.

startup entrepreneur

One of the most important things a startup team can do is to put together a video marketing strategy. After all, no matter how great your product or services are, how will your customers buy in if they don’t understand the value? Still, when every single penny counts and time is at a premium, it might seem like the easiest thing to do is to put this on the back-burner.

In this post, we explain how to plan and execute an affordable, engaging video strategy that will get people talking about your exciting new venture.

Video Learning Center Best Practices

Keeping up with the pace of change in the modern world can feel overwhelming. After a long day, it requires a lot of discipline to pick up a book or go to a talk. Even reading an article can inspire pangs of guilt when to-do’s are piling up on your desk.

This is exactly where video learning centers come in. When done well, video learning centers can fit a variety of learning styles, overcome information fatigue, and improve the efficiency of information communication to boot.

Read on for ten best practices for building, growing, and evaluating the impact of a video learning center.

use video to market your clothing store

How do you level the playing field when it comes to competing with other indie clothing stores, or bigger, well-established boutiques? One word: video.

A thoughtfully executed video marketing campaign will show off your wonderful clothing to customers. With videos promoting product features, expert fashion tips, and how to videos, you can showcase the brands you stock, the beautiful colors and flattering fit of your clothing. Here’s how to motivate your audience to click “buy” with video.

Corporate Video You can Make in Your Office

Getting started with corporate video can feel really intimidating. Sets, equipment, scripting – there are a lot of moving parts. It can be hard to know where to begin.

We’re here to tell you that it’s actually not that bad. In fact, you can film plenty of video from where you’re sitting right now – at the office.

We’ve gathered the top seven types of corporate video perfect for filming in an office setting. We also included an overview of the gear you’ll need to produce it. Keep reading to get inspired, and start cranking out video!

Use Video Marketing to Reach Your Audience

If your brand needs to connect with a new audience – or even reconnect with an old one – there’s no better way than video. Whether you recently changed your core message, introduced an exciting new product range, or want to engage with an entirely new target market, video will enable you to stay relevant. Even better, your audience can enjoy, take part in, and share your message.

In this blog post, we’re going to share tips on doing exactly that. We’ll walk you through how to define what your brand stands for using video; reflect your customers’ needs; and when and how to communicate with them using video.

Happy Holiday Cookie

One of our favorite things about this time of year is looking back over the best winter marketing videos. There’s something wonderfully evocative about a holiday marketing video, whether it’s a tear-jerker or a festive fall-off-the-sofa funny commercial.

In this post, we look at the very best holiday videos that were a huge hit, and wrap up lots of tips for videographers as our gift to you.

End of Year Wrap Up tips for Video marketing

Is it just us, or did 2016 fly by? Seriously, where did the last 11 months go!? If you’re feeling a little behind as we wrap up 2016, this post is for you.

Prepare to hit the ground running in 2017 by taking stock of your video performance over the past year. Also, it’s time to prune your video library, and organize it so you can work more efficiently in the New Year. Keep reading for tips on how to start 2017 on the right foot!

Accelerate Growth Marketing with Video

Growth marketing refers specifically to the entirety of the customer lifecycle. It has to do with accelerating the rate at which new prospects convert to active users of your product. It can also include new acquisition through customer referrals.

Here’s how to leverage video at every stage of the growth marketing process to improve engagement and drive referrals.

How to Capture Event Video

Events are a goldmine for videographers. With so much going on, it can feel overwhelming to try to capture it all on video. In this post, we’re going to take a look at the most valuable types of footage you can’t miss at your next company event.

x
Don't miss a post — get them by email! Learn how to: