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Business Posts

use video to market your clothing store

How do you level the playing field when it comes to competing with other indie clothing stores, or bigger, well-established boutiques? One word: video.

A thoughtfully executed video marketing campaign will show off your wonderful clothing to customers. With videos promoting product features, expert fashion tips, and how to videos, you can showcase the brands you stock, the beautiful colors and flattering fit of your clothing. Here’s how to motivate your audience to click “buy” with video.

Corporate Video You can Make in Your Office

Getting started with corporate video can feel really intimidating. Sets, equipment, scripting – there are a lot of moving parts. It can be hard to know where to begin.

We’re here to tell you that it’s actually not that bad. In fact, you can film plenty of video from where you’re sitting right now – at the office.

We’ve gathered the top seven types of corporate video perfect for filming in an office setting. We also included an overview of the gear you’ll need to produce it. Keep reading to get inspired, and start cranking out video!

Use Video Marketing to Reach Your Audience

If your brand needs to connect with a new audience – or even reconnect with an old one – there’s no better way than video. Whether you recently changed your core message, introduced an exciting new product range, or want to engage with an entirely new target market, video will enable you to stay relevant. Even better, your audience can enjoy, take part in, and share your message.

In this blog post, we’re going to share tips on doing exactly that. We’ll walk you through how to define what your brand stands for using video; reflect your customers’ needs; and when and how to communicate with them using video.

Happy Holiday Cookie

One of our favorite things about this time of year is looking back over the best winter marketing videos. There’s something wonderfully evocative about a holiday marketing video, whether it’s a tear-jerker or a festive fall-off-the-sofa funny commercial.

In this post, we look at the very best holiday videos that were a huge hit, and wrap up lots of tips for videographers as our gift to you.

End of Year Wrap Up tips for Video marketing

Is it just us, or did 2016 fly by? Seriously, where did the last 11 months go!? If you’re feeling a little behind as we wrap up 2016, this post is for you.

Prepare to hit the ground running in 2017 by taking stock of your video performance over the past year. Also, it’s time to prune your video library, and organize it so you can work more efficiently in the New Year. Keep reading for tips on how to start 2017 on the right foot!

Accelerate Growth Marketing with Video

Growth marketing refers specifically to the entirety of the customer lifecycle. It has to do with accelerating the rate at which new prospects convert to active users of your product. It can also include new acquisition through customer referrals.

Here’s how to leverage video at every stage of the growth marketing process to improve engagement and drive referrals.

 

How to Capture Event Video

Events are a goldmine for videographers. With so much going on, it can feel overwhelming to try to capture it all on video. In this post, we’re going to take a look at the most valuable types of footage you can’t miss at your next company event.

Concept Videos for Attracting Investors

If you have an idea for a great product, but haven’t got a prototype, how do you convince investors to fund your venture?

Here are all the practical tips you’ll need for creating a video that has the wow factor to get investors keen to be part of the journey.

Leveraging Customer Feedback

We wouldn’t be anywhere without our customers.

This isn’t just about keeping the lights on. It’s really about building a better video hosting platform for business by listening carefully to what our customers are telling us.

Gathering, analyzing, and implementing customer feedback is one of the most important activities a business can embark on. All too often, it’s left too late, or done as an afterthought.

Here’s how we moved from reactive, anecdotal user research to a methodical, customer-centric process.

SproutVideo Video Hosting

How do you know if you’re really getting your moneys’ worth from your online videos? It seems like it should be a simple equation: make a cool video, get people to watch it, and watch the traffic and sales flood in from all the shares and likes.

In reality, you have to be using every single trick in your arsenal to succeed with online video, and that starts from the very beginning: with your online video hosting provider, and the tools they provide to help along the way. Here’s how to ensure you’re getting the most out of your business’ video hosting account

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