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Cautionary Tale Posts

We all know a clickbait article when we see one. A catchy headline invites you to click through by hinting at outrageous or unbelievable article contents, with just enough detail for you to pause and think, “OK, why not.” In my experience, 9 times out of 10, not actually worth it, and I’m not the only one who thinks so. Different platforms are starting to crack down on clickbait, and some of these measures could hurt those generating quality content, even if the article is not really positioned as clickbait. Here’s an overview of what’s happening, and how video can help prevent your posts from being erroneously flagged as clickbait.

Usually, online video is cast in a very positive light for business, and many analysts tout its marketing benefits and explosive growth trajectory on a regular basis. Sometimes, however, online video can turn on you, disrupting your business model and upending your revenue streams. For example, take the WWE – a hugely popular wrestling entertainment network. They have merchandise, video games, and a globally recognizable brand. Up until recently, they also did very well on broadcast TV, but online video has proven to be a game-changer. Here is a breakdown of where they went wrong, what it cost them, and how you can avoid making the same mistakes.

Hulk Hogan for WWE

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