Video is a primary driver of online activity, but has plenty of room to grow in email marketing. The Web Video Marketing Council found that in 2013, 93% of marketers were using online video as a key part of their content strategy, but only 60% were using it in email marketing campaigns. Here are steps you can follow to grow your email list, increase click rates, and, ultimately, drive traffic to your website.
1. Produce Quality Video Content
According to eMarketer, roughly 44% of marketers who are not using video in their email campaigns cite a lack of material as the primary reason it is absent from their campaigns, but 81% of survey respondents were interested in adding it.