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Email Marketing Posts

New Embed Codes Features

Just in time for the holidays, we released some seriously awesome, incredibly useful features that are totally worth celebrating!

We now offer three different types of embed codes (responsive, email, and lightbox embeds), custom post-play screens on SproutVideo landing pages and video websites, and we changed how some of our most popular security features work to make them more flexible. We also gave the video detail page a serious facelift, and updated the appearance of the rest of the app as well.

Keep reading for all the details on what’s new!

Automated Video Marketing Campaign Strategy

The phrase ‘content is king’ has gone undisputed for several years now, and for good reason. Inbound marketing and SEO strategies have been very successful for many companies. When done well, they also provide excellent value for both prospects and customers alike as they are typically permission-based, unintrusive, and informative.

The one point many people fail to mention when touting the benefits of inbound content marketing strategies is exactly how to keep up with the demands of creating all that content, while also planning campaigns, tracking and reporting on metrics, and meeting new consumer expectations around targeted messaging and personalization. If you are one of the many marketing professionals out there feeling overwhelmed and strapped for time, meet your new best friend: automated marketing campaigns.

The Impact of Video in Email Campaigns on Click Through Rates

Email campaigns are the bread and butter of SMB marketing. As a growing startup, SproutVideo is no exception. We are constantly looking for better ways to engage our subscribers, grow our list, and provide relevant content to different segments of our subscriber base.

Since we are huge proponents of using video in email marketing, we analyzed the impact video had on one of our recent campaigns, and came up with some killer takeaways for other small businesses tackling the same challenges of subscriber engagement, open rates, and click-through rates. Keep reading to get the details.

New Integration wtih Drip Marketing

Marketing automation tools are a business owner’s dream come true. Want to reach out to every new subscriber in a contextual manner? Nurture leads? Send a special offer after someone watches a product video? Marketing automation platforms can help you do all of that, and more. It used to take a big team to handle all of those campaigns, but now it just requires a little advanced planning and a great lead generation strategy.

Since video is one of the most powerful tools in your lead generation arsenal, we have been hard at work adding new marketing automation integrations, and are excited to announce that Drip, a lightweight marketing automation platform for savvy businesses, is now live on our site. Keep reading for tips on how to leverage this new integration, as well as details on how to enable it in your account.

It is common knowledge that online video consumption is growing by leaps and bounds, but one really important segment of online video requires special attention: mobile video. Whether on a tablet or a smartphone, mobile video is growing faster than online video in general. From 2012 – 2017, global online video traffic is forecast to grow at a CAGR of 32% on fixed devices, whereas mobile online video traffic is forecast to grow at a CAGR of 90%. In areas with high penetration of smartphones, like SouthEast Asia, Europe, and North America, expect that growth to be even more meaningful as technology improves and consumers demand a better viewing experience on mobile devices.

People are viewing online hosted video content on multiple devices

So, what can you do to get ahead of this trend?

Earlier this week, we discussed optimizing video for the top of your marketing funnel. Now, let’s look more closely at the next stage, the bottom of the sales funnel, when a visitor to your site converts to a lead.

Classic Marketing Funnel

Video is a primary driver of online activity, but has plenty of room to grow in email marketing. The Web Video Marketing Council found that in 2013, 93% of marketers were using online video as a key part of their content strategy, but only 60% were using it in email marketing campaigns. Here are steps you can follow to grow your email list, increase click rates, and, ultimately, drive traffic to your website.

1. Produce Quality Video Content

According to eMarketer, roughly 44% of marketers who are not using video in their email campaigns cite a lack of material as the primary reason it is absent from their campaigns, but 81% of survey respondents were interested in adding it.

eMarketer 1

Premium video content is a powerful and effective way to capture new leads for your business. We’re pleased to announce that we’ve added a new feature that makes it incredibly easy to collect email addresses with videos, no programming required.

Keeping reading for details on how to use this new feature, and tips to optimize it as well.

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