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Engagement Posts


How to Capture Event Video

Events are a goldmine for videographers. With so much going on, it can feel overwhelming to try to capture it all on video. In this post, we’re going to take a look at the most valuable types of footage you can’t miss at your next company event.

Customer testimonials on camera

Fact: your customers are more persuasive than you. When it comes to telling others how great your organization is, a testimonial from a customer is hugely compelling. A video testimonial featuring happy customers is something that every business should produce.

But, not all video testimonials are created equal. With this guide, you can make your video stand out from the crowd. And, we’ll share some tips on working efficiently and empathetically with your customers to produce engaging, authentic testimonials.

Leverage Video Across Your Entire Organization

Video can be used in a multitude of ways across many business functions because it’s proven to be one of the most effective mediums for communication. Here is the ultimate guide to implementing video throughout your organization to improve collaboration and efficiency, and the KPIs to track for your results as well.

Share Corporate Video Securely

Corporate video is one of the best ways to communicate with large, dispersed teams. It enables people to stay coordinated and well-informed about the goings-on within the company. It’s especially important for big announcements, times of change, or on-boarding new team members.

The main sticking point for using video for internal communications, and one we hear about all the time at SproutVideo, is that online video is perceived as being extremely public – that once you post a video online, anyone could search for it, watch it, or share it.

That perception needs to change. To help with that, we are going to cover the five steps you need to take to ensure only designated people can view your videos. We’ll also cover how to track viewer interactions with your videos very closely to boot.

Inbound Marketing Funnel

Video isn’t a one-size fits all for your inbound marketing funnel. Many companies make the mistake of thinking video is a magic bullet, that they only need one, or that it’s just a box they should check. Those same companies likely wind up wondering why video didn’t make much of a difference in their marketing efforts.

In order for video to be truly impactful for inbound marketing, your videos should be aligned with the specific aims you are seeking to achieve at each stage in the buying decision process, as well as your overall marketing strategy. Here is a breakdown of the four different types of videos you can use to nudge potential customers along, and tricks for making yours compelling.

Making a Video Series

Creating a video series can be an excellent way to raise engagement with your website, reach new audiences and capture leads, especially if you’ve never done one before. In fact, a lot of the most influential video brand marketing is through the video series, and this isn’t surprising when you think about what a series actually is. Because it’s a brand story told in installments, or in a variety of different ways, it provides an opportunity to build a more long-term relationship with your audience. As people get accustomed to the series concept, they start feeling more invested in what each installment will be, and they recognize it when they see it. Why does that matter? Because people usually have to see—and recognize—marketing three times before it “sticks.” A series is a great way to make that happen.

The challenge then is deciding what your series concept should be, and how to carry it out. In this post we’re running through a ten-step process that you can go through yourself as you come up with your next video series idea. The goal is to create a concept and execution that is dynamic and doesn’t drag on—something that actually warrants a whole series. To illustrate, we’re dropping some of our favorite series into the mix. Enjoy!

Science of Emotions and Video Sharing

If you want someone to share your videos, you first have to understand what might motivate them to do so. As it turns out, when a piece of content elicits an emotional response from the person viewing it online, the chances that they’ll share it go way, way up. But, why?

Here’s an in-depth look at the science behind why we share videos online, with examples and takeaways you can put to work right away.

Track and improvide video engagement metrics

You invested a lot of time and effort producing your video, and the end result looks really good. It seems to be getting a lot of plays, but how do you know whether it’s really having an impact on your viewers?

Tracking viewer engagement is one of the best ways to determine whether or not your video is actually delivering your message to your intended audience. Here’s how to determine the engagement rate for your video, some tips for improving it over time, and ideas for leveraging your data in your campaigns.

Bob Ross Painting Image

Sometimes inspiration for great videos comes from places you’d least expect. In this post, we’re looking at some unconventional—yet surprisingly popular—models of engaging video. In our analysis, we extrapolated what makes these videos effective, despite being more than a little odd. Keep reading, and you’ll see what we mean.

Whether or not a video has to be high definition (HD) is rarely questioned during the production phase. In fact, at SproutVideo, there is hardly any circumstance in which we would recommend using a standard definition (SD) video camera. It is a nearly universal truth that video has to be HD. As with any nearly universal truth, it is absolutely worth asking why, and to try to nail down the extent to which video quality actually matters to viewers.

Impact of online hosted video quality on viewer engagement

Read on to find out whether or not the quality of your videos will impact your viewer retention and engagement, and what you can do about it.

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