Get the latest video news and tips straight to your inbox, every week:

Engagement Posts

New approach to influencer marketing

Working with influencers is a great way to strike up a conversation with your target market, increase sales, and create exciting new content for your organization. But, instead of seeking out influencers and working with them, why not establish your own brand as a thought leader?

In this post, we’re going to share practical advice on using video to accelerate your status as a trusted, knowledgeable influencer in your own right.

charm viewers with smart video marketing

Audiences are tricky to manage. Say the wrong thing, and they can quickly lose interest in your message. A little charm goes a long way to ensuring viewers engage with your video and stay firmly on your side.

A viewer that has been well and truly charmed is one that will tell others about the video they have seen and help you to share your message. In this post we’re going to look at what makes a charming video and how you can amp up the charm factor in your own video. We share practical tips on building a community of loyal fans, from authenticity and regular posting, to the art of storytelling.

Use Video Marketing to Reach Your Audience

If your brand needs to connect with a new audience – or even reconnect with an old one – there’s no better way than video. Whether you recently changed your core message, introduced an exciting new product range, or want to engage with an entirely new target market, video will enable you to stay relevant. Even better, your audience can enjoy, take part in, and share your message.

In this blog post, we’re going to share tips on doing exactly that. We’ll walk you through how to define what your brand stands for using video; reflect your customers’ needs; and when and how to communicate with them using video.

The 10 Best Marketing Videos of 2016

2016 was a tumultuous year, with many ups and downs across the board. The one exception has been online video, which has only moved from strength to strength.

In this post, we’re looking back at some of our favorite marketing videos from 2016. These ten videos made us laugh, cry, or rush out to try the product! Enjoy.

Happy Holiday Cookie

One of our favorite things about this time of year is looking back over the best winter marketing videos. There’s something wonderfully evocative about a holiday marketing video, whether it’s a tear-jerker or a festive fall-off-the-sofa funny commercial.

In this post, we look at the very best holiday videos that were a huge hit, and wrap up lots of tips for videographers as our gift to you.

Accelerate Growth Marketing with Video

Growth marketing refers specifically to the entirety of the customer lifecycle. It has to do with accelerating the rate at which new prospects convert to active users of your product. It can also include new acquisition through customer referrals.

Here’s how to leverage video at every stage of the growth marketing process to improve engagement and drive referrals.

Guide to A/B Testing Videos

Making an awesome video is part art, part science. Testing which bits of your video work, and which need more attention, is more fun than you might think. So get your lab coat on, your notebook out, and start a/b testing videos!

Video Marketing Lessons from Auto Brands

Have you seen a car advert recently that make you stop what you were doing and pay attention? We bet you have – the auto industry consistently churns out hit after hit.

We took a close look at the techniques used to hook viewers in a few of our favorites, and came up with some steal-worth tips you should drive right off the lot into your next campaign.

Viewer Tracking for Your Business

Ever wonder exactly who is watching your videos? If you use the viewer tracking features SproutVideo offers, you can actually find out.Here’s the nitty gritty on exactly how to set it up, and how to leverage viewer tracking in different ways to help your business grow.

 

How to Capture Event Video

Events are a goldmine for videographers. With so much going on, it can feel overwhelming to try to capture it all on video. In this post, we’re going to take a look at the most valuable types of footage you can’t miss at your next company event.

x
Don't miss a post — get them by email! Learn how to: