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Mobile video is the new norm as more and more people stick to their phones when browsing social media. In response, different social networks are scrambling to create new video ad formats that will allow them to capitalize on this phenomenom.

In this post, we take a deep dive into the ins and outs of this major trend in video marketing, with a close look at what that means for Facebook, Twitter, and Instagram.

We all know a clickbait article when we see one. A catchy headline invites you to click through by hinting at outrageous or unbelievable article contents, with just enough detail for you to pause and think, “OK, why not.” In my experience, 9 times out of 10, not actually worth it, and I’m not the only one who thinks so. Different platforms are starting to crack down on clickbait, and some of these measures could hurt those generating quality content, even if the article is not really positioned as clickbait. Here’s an overview of what’s happening, and how video can help prevent your posts from being erroneously flagged as clickbait.

Open Graphs Tags help with social sharing

Social media is critical to sharing content with new audiences, and building brand awareness. SproutVideo supports Open Graph tags, which enable your videos to be displayed properly on different social platforms. Keep reading for details on how this works!

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