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Great Business Tools Posts

Leveraging Customer Feedback

We wouldn’t be anywhere without our customers.

This isn’t just about keeping the lights on. It’s really about building a better video hosting platform for business by listening carefully to what our customers are telling us.

Gathering, analyzing, and implementing customer feedback is one of the most important activities a business can embark on. All too often, it’s left too late, or done as an afterthought.

Here’s how we moved from reactive, anecdotal user research to a methodical, customer-centric process.

New Integration wtih Drip Marketing

Marketing automation tools are a business owner’s dream come true. Want to reach out to every new subscriber in a contextual manner? Nurture leads? Send a special offer after someone watches a product video? Marketing automation platforms can help you do all of that, and more. It used to take a big team to handle all of those campaigns, but now it just requires a little advanced planning and a great lead generation strategy.

Since video is one of the most powerful tools in your lead generation arsenal, we have been hard at work adding new marketing automation integrations, and are excited to announce that Drip, a lightweight marketing automation platform for savvy businesses, is now live on our site. Keep reading for tips on how to leverage this new integration, as well as details on how to enable it in your account.

Brandable Video Websites by SproutVideo

After many, many months of hard work at SproutVideo HQ, we are extremely excited to release our video website features as a part of our core platform offering. These easy-to-use, beautiful, and powerful video sites are now available at no extra cost with all our existing pricing plans for all our customers. We added features, themes, and a fancy new way of designing a gorgeous, unique video website. Keep reading for an overview of the new video website features, including security and marketing tools, as well as more details on our new themes.

We are on a roll with new features this year, and are really excited to introduce two enterprise-level video security features. SproutVideo now offers IP Address restriction and single-sign-on (SSO) to help larger companies keep their extensive video libraries secure. Both of these new video security features are intended to be used in conjunction with our video websites feature, which we also upgraded recently. Keep reading for details on how to access and leverage these great new video privacy features to help keep your video content secure.

New Enterprise Video Security Features

Today, we are very excited to release a powerful new site editing tool and some beautiful themes for our brandable video websites beta. These features have been a long time coming, and we’re super psyched to finally be able to show them off. Anyone who is already in the beta automatically has access to these new features, and anyone interested in testing them out just has to email us to get them enabled for their account.

New Video Site Editor

If you don’t have an explainer video on your homepage, you are missing out. The positive impact on everything from SEO to conversion rates has been well-documented, especially in the last two years when they became an essential marketing tool for any business with an online presence (e.g. everyone).

Making a great explainer video
Image Credit: Goanimate

Video Interview
Photo Credit: Mashable.

Using video conferences to prescreen job candidates is not new, and has been happening since Skype and other platforms made it easy to connect with people through a webcam. A more recent trend is the use of pre-recorded videos in the application process, where, rather than writing out their responses to interview questions or a phone screen, a candidate has to submit a video of themselves instead. According to a recent article in Forbes, nearly 1 in 5 job candidates has participated in a video interview in the past year. Why are so many companies jumping on this video interview trend, especially for pre-screening candidates?

As a rapidly growing video hosting company, we wanted to give a quick shoutout to some of our favorite tools and apps we used over the past year that enabled us to be more professional, efficient, and have some fun at the same time. Read on to see who made our list, in no particular order.

1. Zendesk

There should be no surprise that they are on our list. We certainly aren’t the first to give them accolades, but you can’t really say enough good things about this customer service platform. No matter what your volume is, Zendesk enables you to quickly and efficiently deal with customer service issues with easy-to-use macros, tagging, and it also scales up nicely as you grow and add agents. Our one wish is that there was an option to have a conversation view (gmail-esque) rather than old-fashioned ticketing so that all correspondance would be readily visible – especially handy when you have repeated interactions with someone.

Zendesk Help Section

Premium video content is a powerful and effective way to capture new leads for your business. We’re pleased to announce that we’ve added a new feature that makes it incredibly easy to collect email addresses with videos, no programming required.

Keeping reading for details on how to use this new feature, and tips to optimize it as well.

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