Whether or not a video has to be high definition (HD) is rarely questioned during the production phase. In fact, at SproutVideo, there is hardly any circumstance in which we would recommend using a standard definition (SD) video camera. It is a nearly universal truth that video has to be HD. As with any nearly universal truth, it is absolutely worth asking why, and to try to nail down the extent to which video quality actually matters to viewers.
Read on to find out whether or not the quality of your videos will impact your viewer retention and engagement, and what you can do about it.