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Holiday Posts

Make a Great Holiday Video With These Tips

The holidays are joyous, merry, and cheerful, but they can also be quite overwhelming. Between the inundation of repetitive jingles, aggressively urgent sales, and the pressure to be the perfect host, it’s all too easy to get caught up in the whirlwind and wake up in 2017 wondering what the hell just happened.

When it comes to video, it’s even harder to stand out. When you have big brands like Sainsbury’s, Burberry, and H&M releasing showstopper holiday videos, how are you ever going to get anyone to watch yours?

Here’s our guide to making a holiday video that will set you apart from the crowds, and help you reach your target audience.

Thankful for Fall Foliage

With Thanksgiving week upon us, it’s time to reflect on all the ways in which life has been particularly kind to us.

We are thankful for so many things here at SproutVideo. Our amazing customers, friends and family, our new offices, a remarkably warm and sunny fall in NYC, and all the delicious pizza and tacos at our doorstep, just to name a few.

This year, however, we are ultimately thankful for video. Admittedly, that might seem a bit abstract. So, in this post, we are detailing ten important reasons you should be thankful for video, too.

How to Film Fireworks on an iPhone or Android

In our humble opinion, July Fourth is one of the best holidays in America. Everywhere you go you’ll find parties, sparklers, fireworks, and the sweet smells of barbeque. What’s not to love?

Well, for one, you might not love the way those awesome fireworks look on your phone when filming with everything set to auto. Avoid disappointing results this Fourth with these 10 secrets to capturing stellar footage of fireworks displays using your phone.

Celebrating Earth Day

Like many growing companies, sometimes we get so caught up in the world of video and technology and startups and the hectic pace of city life, that we lose sight of the bigger, more fundamentally important things out there. In fact, I’m referring specifically to some of the biggest, most important things on this planet: trees.

To celebrate Earth Day in 2016, SproutVideo is launching a new initiative to give back to the planet by donating a portion of the proceeds from new video hosting accounts opened on our platform to the National Forest Foundation (NFF) to help restore America’s National Forests. Keep reading to learn more about how this program works, and some fun facts about trees!

Four personality types and your video strategy

One thing that’s true of most teams is that you get a mix of personalities—at least if you’re lucky. As you prepare to launch your video marketing strategy for 2016, one thing that should be on your mind is how to leverage the best aspects of each team member’s skill set and working style to make better videos.

There are a LOT of personality types out there, but we only have so much space. Here’s how to make the most of the strengths (and identify likely weaknesses) of the four most common styles of personality out there. Be mindful of the fact that some people on your team could fall into more than one of these categories.

And we’d love to know: which one are you?

2016 Video Resolutions

This year was a big year for video. This is the year that 360-degree video became major, the year that social video outpaced SEO, and the year that we got a new video player design! Okay, so maybe that last one is less of a world-mover and more just awesome for our customers. In any case, 2015 has been amazing, and we want next year to be just as, if not more, amazing.

With that in mind, we are making some awesome resolutions to make sure that our videos keep getting better.

Feel free to borrow and steal them to use as your own!

Snackable Video Content

As we head into the holiday season, it’s only natural to want to incorporate some good old holiday cheer into your videos. Regardless of your industry or offering, getting into the holiday spirit is a nice way to loosen up a little in terms of your communication with your audience. You can warm up your tone, take on holiday-related themes, use visual and audio elements that can add freshness and interest – basically, it’s an excuse to change things up!

To help make it easy, we’ve come up with five easy ways you can tap into the general merriment of the holiday season in your videos.

Here at SproutVideo, we have a lot to be thankful for this Thanksgiving, like our new office space, new team members, and most of all, our loyal customers. We are also very grateful for hilarious turkey videos, and our favorites are featured below. Enjoy!

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