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How Tos Posts

Make a Great Holiday Video With These Tips

The holidays are joyous, merry, and cheerful, but they can also be quite overwhelming. Between the inundation of repetitive jingles, aggressively urgent sales, and the pressure to be the perfect host, it’s all too easy to get caught up in the whirlwind and wake up in 2017 wondering what the hell just happened.

When it comes to video, it’s even harder to stand out. When you have big brands like Sainsbury’s, Burberry, and H&M releasing showstopper holiday videos, how are you ever going to get anyone to watch yours?

Here’s our guide to making a holiday video that will set you apart from the crowds, and help you reach your target audience.

Free Resources to Save Videographers Time and Money

Wouldn’t you love to make more video content? If you’re like 83% of marketers, the answer is a resounding “yes!”

Unfortunately, a lack of time and resources is likely getting in the way. Today, we’re here to help you overcome those obstacles with an extensive post covering the best free resources you can use to make more video. Keep reading to get the skinny on the best free sources of footage, tutorials, hands-on experience, editing programs, and even equipment.

End of Year Wrap Up tips for Video marketing

Is it just us, or did 2016 fly by? Seriously, where did the last 11 months go!? If you’re feeling a little behind as we wrap up 2016, this post is for you.

Prepare to hit the ground running in 2017 by taking stock of your video performance over the past year. Also, it’s time to prune your video library, and organize it so you can work more efficiently in the New Year. Keep reading for tips on how to start 2017 on the right foot!

Accelerate Growth Marketing with Video

Growth marketing refers specifically to the entirety of the customer lifecycle. It has to do with accelerating the rate at which new prospects convert to active users of your product. It can also include new acquisition through customer referrals.

Here’s how to leverage video at every stage of the growth marketing process to improve engagement and drive referrals.

Guide to A/B Testing Videos

Making an awesome video is part art, part science. Testing which bits of your video work, and which need more attention, is more fun than you might think. So get your lab coat on, your notebook out, and start a/b testing videos!

Viewer Tracking for Your Business

Ever wonder exactly who is watching your videos? If you use the viewer tracking features SproutVideo offers, you can actually find out.Here’s the nitty gritty on exactly how to set it up, and how to leverage viewer tracking in different ways to help your business grow.

Getting Conversational Video Right

Even the most extroverted people can suddenly lose confidence when in front of the camera. A great videographer will be able to put them at ease, and make the experience enjoyable for interviewee and audience.

Most videographers will produce videos that feature the team members speaking directly to camera, whether it is a CEO’s address to the company, explainer video, or staff training. This post shares tips on making a video that is natural, conversational and engaging.

amazingly useful drone footage

There are some shots you just can’t get with a camera on a tripod. In the past, you’d just have to accept that and move on with your life.

Today, that’s where drones come in. Increasingly affordable, and very technologically advanced, a drone might be the best purchase you make all year. This post is all about the types of shots you can only get with a drone to help inspire you once you finally take the plunge.

Frame a Shot Properly for Added Impact

Ever watch a movie that just gets your heart pounding, whether from suspense, action, or a scare? Getting a strong emotional reaction out of viewers drives engagement, sharing, and brand recall, making it an important factor in the success of your videos.

The way you frame your shots has a lot to do with their impact on viewers. Here’s how to get it right every time, using math as your secret weapon.

 

How to Capture Event Video

Events are a goldmine for videographers. With so much going on, it can feel overwhelming to try to capture it all on video. In this post, we’re going to take a look at the most valuable types of footage you can’t miss at your next company event.

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