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How Tos Posts

using video for customer support

Over the past ten years, customer support has evolved at warp speed. In highly competitive markets, with distracted, time-pressed customers, excellent customer service can make or break a company. It’s imperative for businesses, no matter distance or size or budget, to make each and every customer feel as if they are the only one.

In this post, learn how to turn customer support into an asset for your business by using video to drive engagement, utilization, and retention.

post-production tips

This post was contributed by VEEDYOU Media, a professional video editing services firm. They definitely know a thing or two about getting the most out of video editing!

Video marketing can offer excellent return on investment. That’s especially true if you keep your production costs low and setup your advertising campaign correctly.

However, some of the biggest gains in conversion rates can actually be derived from the editing process in post-production. Simple changes can result in an even higher ROI.

In this post, we explore five tips you can easily use in post-production to ramp up your conversions.

make video part of corporate culture

Ever work on a project, and hear someone shout, “We should make a video!” near the end? Or, find that your company always treats video solely as standalone one-offs?

Video should never be an afterthought. In fact, if current trends continue, it’ll soon be the standard for business communications.

We’re not just talking about marketing. In many ways, marketing is already there with video.

So, how can you ensure your company is ahead of the curve? By integrating video throughout your company culture. It has to become your professional way of life.

Here’s how you can get started. Follow this in-depth guide to build habits and establish default behaviors to promote the use of video throughout your organization.

after the webinar

When everyone has signed out of the webinar, that doesn’t mean that it’s over. Thanks to the time and effort you put into organizing the event, you’re now the lucky owner of an abundance of content.

Your team can repackage it and use as part of your video content strategy. In this post, you’ll find lots of creative tips that will help you extract even more value from your webinar.

video marketing on a budget

In the world of marketing, making the most of your content is critical to running an effective and efficient campaign. While you could technically create new videos all the time for a video marketing campaign, this quickly becomes costly and time-consuming.

In other words, it’s not the best route to take for most people.

Video marketing is one of the most popular forms of advertising at the moment. One of its top benefits is how you can scale it to meet so many different goals and purposes. This essentially translates to you getting more views on your content using less time and money.

It’s easy enough to scale your video marketing content. However, here are four key ways that have proven to be particularly effective at getting results.

real estate video

Let’s face it, most real estate videos are boring. We’ve got news for all you realtors – they don’t have to be! It’s time to move beyond shooting a virtual tour of the house.

To produce high quality, engaging real estate videos, you don’t need to be a video expert and you certainly don’t need to hire a team of professionals. With this guide, some basic equipment, and lots of enthusiasm, you can do it yourself.

In this post, we’ll show you how to make videos that will help sell your properties faster than ever. We’ll share tips on how to use emotion and humor effectively, explore the surrounding environment, and livestreaming.

silent video

Hands up anyone who’s ever watched a video online, only to be startled when the sound starts blasting out around the office or train? Thought so! That’s why so many of us prefer to watch silent videos, whether we’re taking a quick break from work, using public transport, or trying to keep things quiet so the baby doesn’t wake!

In short, there are times when silence really is golden. A good videographer will ensure viewers’ volume preferences don’t adversely impact the messages in their video content.

In this post, we share actionable tips on producing great content for the silent screen. We’ll take a look at the very best silent videos online and discuss how the brands got it right.

startup entrepreneur

One of the most important things a startup team can do is to put together a video marketing strategy. After all, no matter how great your product or services are, how will your customers buy in if they don’t understand the value? Still, when every single penny counts and time is at a premium, it might seem like the easiest thing to do is to put this on the back-burner.

In this post, we explain how to plan and execute an affordable, engaging video strategy that will get people talking about your exciting new venture.

video marketing beauty vlogger

L’Oréal is the most watched beauty brand, with almost 126 million views last year. Video engagement like this suggests that L’Oréal is doing something we can all learn from.

Regardless of your target demographic, budget, or experience, this brand’s ingenious video marketing ideas can be easily adapted by you and your team. We’re going to bring you the best six.

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