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Video Training Curriculum Design

(Photo Credit: GaudiLab on Shutterstock)

Video has exploded as a training tool, and it’s no wonder. Video is highly engaging, and studies have shown it can boost retention and learning compared to other forms of instruction.

Not so long ago, we shared how you can successfully design, implement, and analyze a video-based training program for your employees. In today’s post, we’re taking a deeper dive, and focusing in on curriculum design for your training video series. In particular, we’ll cover how thoughtful presentation, pacing, and learning tools can result in highly effective training videos for your business.

What is Curriculum Design?

So, what exactly do we mean by “curriculum design”? Why is it important for video-based training, and how do you go about it?

Curriculum design is analogous to the lesson planning that teachers do. Just like students, employees who are expected to learn need to be set up for success.

Presenting important information in an organized and timely way not only gives your employees a sense of direction. It also allows for more effective learning, and ensures alignment for your whole team.

The key principles of designing a video-based training curriculum include content presentation, pacing, and incorporation of the elements that improve learning.

Presentation: The Importance of Thematic Playlists in Your Training Videos

In general, video playlists are helpful because they help your viewer to find the content they prefer, and they keep your viewer engaged. When it comes to training video playlists for your employees, there are countless themes that make sense.

With the SproutVideo platform, there are three main ways you can create thematic playlists:

  1. You can use our playlists feature, which you can share on individual landing pages, or embed on a website you already own.
  2. Create a video website and use categories to divide your content.
  3. Embed videos on your existing company website, and handle the organization through your content management system.

Need inspiration? Here are four ideas for training video playlists to get you started.

Onboarding

When everything about your company is brand new to your employee, it can be overwhelming. An onboarding video playlist acquainting them with the people, organizational setup, work processes, office locations, and general company cultural can go a long way in helping them to get started.

The sooner they’re comfortable in their new position, the sooner they can get to work helping the business to grow! Examples of onboarding videos for this playlist include organizational overviews, staff introductions, cultural introductions, and company tours.

Compliance Training

Compliance training videos educate employees on laws, regulations, and company policies that apply to their day-to-day responsibilities. Clearly important and not something you want to skip over, this type of material can become a bit dry.

Video gives you an opportunity to liven up the material. For example, instead of simply listing the procedures and laws your employees must abide by, you can use storytelling in your video to illustrate real-life scenarios that aren’t always so clear-cut and quiz your viewer on what they should do.

For inspiration, turn to the airline industry. Every commercial flight starts the same way: with a standardized message about in-flight safety. What’s not so standard is how different airlines have approached this video.

Examples of topics to include in your compliance training video playlist include emergency procedures, sexual harassment laws, data protection and privacy laws, and your company’s general code of conduct.

Security Training

Security is essential to all companies. It’s important to cover risks commonly encountered in daily activities that could make your trade secrets or data vulnerable. This includes highlighting the physical and technical safeguards your employees need to take to protect this valuable information.

Examples of topics to include in your security and privacy awareness video playlist are mobile device management, security beyond the office (especially helpful for those employees who work remotely), travel security, and General Data Protection Regulation (GDPR).

Product and Sales Training

It can be difficult for teams, especially those that are located in many different places, to communicate the details of changes in product and service offerings. This is especially true for smaller releases and updates to products and services.

Video provides an excellent opportunity to keep everyone on the same page. Use video playlists to share these updates, ensuring that the changes are clearly communicated. That way, your employees can properly and consistently communicate the information to your customers, stakeholders, and the media.

Examples of topics to include in this video playlist include comprehensive overviews of new releases, new features and their value-add, and ways to respond to related customer questions or concerns.

General Tips

While the types of training video playlists you can create are endless, there are certain things that every playlist – no matter the topic – should include:

  • Overview and purpose: At the beginning of each video in your playlist, clearly state what the video will cover and the purpose for sharing the information.
  • Objectives: Just after sharing the overview and purpose, identify what you expect the viewer to understand and be able to do by the video’s end.
  • Summary and takeaways: At the end of the video, state what you expect the viewer to now understand and be able to do.
  • Additional references and resources: At the end of the video, share the reference materials you cited in the video and resources for additional learning on the subject matter.

Assessments and Retention

We also strongly advise you to incorporate short assessments into your videos. Whether it’s a quiz at the end of each video, or another way of testing their knowledge, review is an important part of the learning process.

With the SproutVideo platform, you can use a custom post-play screen to link to a quiz, or to add HTML to display the quiz in the player.

Assuming you collect the assessment results, you can look for patterns and trends. This will help you identify information employees are having trouble grasping. It’s possible they may need to be covered in a more comprehensive or different way.

Engagement metrics are another method for checking whether employees are completing their required training. This reporting indicates how much of a video was watched, and whether any of it was skipped.

Pacing Your Training Videos

It can be easy to fixate on the content of your videos, and of course, that’s important. However, pacing is also key to learning and retention. You don’t want to overwhelm your viewer by sharing too much information at once. On the other hand, you don’t want to bore them to tears by dragging on. Here are three tips to finding a good balance.

First, create a sense of urgency while still allowing the viewer to learn at their own pace. For example, include an “Average Completion Time” for each video that accounts for the duration of the video and the average time it takes for a person to complete the assessment. Don’t actually cap the time. Give the viewer as long as they need to complete the task.

By noting the “Average Completion Time”, you give the viewer an idea of the time commitment. This can be helpful in keeping their energy up when they’re viewing several videos in one sitting.

Second, within your video and your video playlists, create smooth transitions. While you should keep each video focused on the topic at hand, don’t be afraid to reference applicable information from previous lessons.

This can help the viewer to build on their knowledge by drawing connections between the previous lesson and the new information. It also links the videos together to create a cohesive learning experience.

Third, consider spacing out your employee’s video viewing schedule to maximize retention. Rather than going through everything all at once, allow them to set their own pace. This gives them a chance to take in information, think about it in the larger context of their work, and ask questions before moving on.

Incorporating Learning Elements Into Your Training Videos

In addition to the content delivery and pacing of your training videos, consider adding these two learning elements to make them that much more effective:

Storytelling

Rather than presenting information as a dry, abstract theory, it’s more entertaining and, most importantly, more effective to relay information through storytelling. This is because stories engage both sides of the brain.

Appealing to the brain’s right side involves the emotions of the listener. Strong emotional ties create better ‘anchors’ for the points you are trying to make. Use it to capture people’s attention and imagination as you drive home your points. Overall, this will make the training process much less painful.

Gamification

Why not add a little fun into your training videos? There are several ways to incorporate game mechanics into the training video experience.

A lot depends on the type of training video and the time you have to invest in it. However, incorporating reward structures, positive reinforcement, and subtle feedback loops can help keep employees engaged, even through the driest compliance video. Game mechanics like points, badges, levels, and challenges are all potential ways to add an extra motivational element.


Just like anything else, employee training is an evolving practice. Set your employees up to succeed by following the best practices shared in this post. Importantly, pay attention to the feedback you receive along the way and iterate on the videos in your series.

Have thoughts on any of this? Maybe a question or two? Please share them in the comments below or on Twitter @sproutvideo!

Video Privacy

Protecting your video content used to be as simple as setting a password and sharing a link. Today, video privacy options have evolved substantially, and generally for the better. With so many choices, it’s hard to know which is most appropriate for the videos you’d like to share.

In this guide, we’ll walk you through how to evaluate your video privacy needs, and pick the right settings for secure sharing.

user generated content

Video has made it easier than ever for your customers to showcase your products and, ideally, sing your praises! These types of third-party videos are considered “user generated content.” Often thought by viewers to be more authentic than company-produced marketing videos, they can make your brand seem more trustworthy and help win new business.

As the New York Times recently pointed out, nearly anyone can easily create great-looking video with their phone. This is excellent news for brands looking to encourage their customers to create brand-focused content.

So the real question is: How do you inspire people to create videos about your offerings? Read on to find out.

Filmmaking tips for capturing nature

Maybe it’s the warmer weather, maybe it’s the first crocuses poking up through the ground, but all we want to do is head outside and get some fresh air. While we’re at it, we may as well grab some awesome footage of nature in rebirth.

Here are five classic filmmaking techniques you’ll need to capture nature in all her glory.

Corporate Communications

Corporate communications is more important than ever. It used to mean a stuffy newsletter from a detached higher up sent on a quarterly basis. Or worse, a source of embarrassment for firms. It’s all too easy to leak a misguided memo online these days.

However, corporate communications can be a real asset, especially with the introduction of video. From recruiting, to retention, and improving the efficiency of a workforce, corporate communications offers a lot of potential upside to companies that get it right.

Here’s our guide to modernizing your corporate communications strategy with video.

Pro-Perspectives Clark Vandergrift

If video is anything, it’s constantly changing. Knowing where to start, or simply keeping up, can seem daunting at times.

In the first episode of our Pro Perspectives series, we catch up with Clark Vandergrift, an independent photographer and videographer. He shares some amazing tips on how embracing personal work as a laboratory for learning new things can lead to commercial success with video.

Here’s how he does it.

Royal VIP on Set

In this guest post from Bold Content Video, learn exactly how to work with a VIP on set, and the important considerations you’ll need to keep in mind.

How would you handle a film shoot featuring a member of the British Royal Family? We at Bold Content Video have recently wrapped a project doing just that.

In fact, our set was packed with VIPs, as you can see in the behind-the-scenes photo above. From left to right: Radio DJ Roman Kemp, Former Professional Footballer Rio Ferdinand, The Duke of Cambridge Prince William, Journalist/Influencer Carl Anka, and Musician Loyle Carner.

While it may seem incredibly daunting to conduct such a high-profile event, with the right tips, it will be simpler than you think. Keep reading for our suggestions to help your next VIP (or Royal!) shoot run smoothly.

make high quality animated videos

In this guest post from Yum Yum Videos, an explainer video production company, learn the secrets of how they produce compelling animated videos.

How can you produce a high-quality animated video? Is it magic? Is it luck?

Of course not. There are many factors that need to be addressed to end up with an appealing and effective animated video. Also, many professionals are involved in every stage of the process.

From the pre-production and crafting of the creating brief, all the way to the storyboard, voiceovers and animation, this guide will show you the ins and outs of the entire process.

Here are the essential steps you need to take to make a high-quality animated video that communicates your brand’s message in an engaging way. Let’s take a look!

Making a professional screencast

One of the simplest, most common types of video out there is also one that so many companies manage to get really wrong. We’re talking about screencasts.

They’re everywhere, and they’re usually too long, boring, and suffer from easily correctable faults. Whether they’re out of focus, or hard to follow, there are easy solutions to these problems.

If you’ve ever wondered how to make a sharp screencast video that people will actually want to watch, this post is for you. Here are step-by-step instructions, and a video guide, to show you the ropes.

Company PSA Videos

Some companies would prefer to stay as far away as possible from controversial issues. However, people have begun to expect more from brands. It’s not enough to have a good product, you also have to be a good global citizen.

But, it’s clearly dicey, at best, to take a stand. Just look at the recent scandal that engulfed Papa John’s after they weighed in on the NFL protests. So, how does a brand responsibly take on a serious and potentially divisive issue?  

One strategy that has worked well in the past is a Public Service Announcement (PSA) video. With full control over the message and optics, you can carefully craft a video that best communicates your position. Here are the five key ingredients for a powerful PSA video, and the eight steps you need to take to make your own.

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