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How Tos Posts

charm viewers with smart video marketing

Audiences are tricky to manage. Say the wrong thing, and they can quickly lose interest in your message. A little charm goes a long way to ensuring viewers engage with your video and stay firmly on your side.

A viewer that has been well and truly charmed is one that will tell others about the video they have seen and help you to share your message. In this post we’re going to look at what makes a charming video and how you can amp up the charm factor in your own video. We share practical tips on building a community of loyal fans, from authenticity and regular posting, to the art of storytelling.

Use Video Email To Reach Customers

You’ve met a potential customer, and they seem really interested. What’s your next move?

When you’re back at the office you could send them an email, but that’s hardly going to set their world alight. Video mail, on the other hand, is a surefire way to get their attention, tell them more about your service, and take your business relationship to the next level.

In this post, we’re going to look at the most effective ways to use video to get your message across.

What Not To Do When Working With Children or Animals

We’re usually advised to avoid working with small or furry subjects entirely. They’re renowned scene-stealers, and are notoriously hard to corral, much less direct.

However, marketing videos that amp up the cute factor are more likely to get noticed. To help you take advantage of that simple fact, here are twenty things to not do if you’re featuring children or animals in your marketing video.

Handheld Camera Shots in Westworld

This post contains spoilers! Hurry up and finish Season One of HBO’s Westworld before reading if you haven’t done so already.

If you obsessively watched Westworld Season One over the past couple months, you might have caught onto some of their tricks. For instance, the multiple timelines, whether or not certain people are “real,” and when characters are acting under their own free will.

That last one, as it turns out, is particularly hard to suss out at times. Was Maeve told to stay? Was Dolores ever actually cognitive of her past?

One subtle, but remarkable way that the directors highlighted particularly telling scenes was with a handheld filming technique. Here are the details on how they used it, why, and ways you can leverage it for yourself.

Make a Great Holiday Video With These Tips

The holidays are joyous, merry, and cheerful, but they can also be quite overwhelming. Between the inundation of repetitive jingles, aggressively urgent sales, and the pressure to be the perfect host, it’s all too easy to get caught up in the whirlwind and wake up in 2017 wondering what the hell just happened.

When it comes to video, it’s even harder to stand out. When you have big brands like Sainsbury’s, Burberry, and H&M releasing showstopper holiday videos, how are you ever going to get anyone to watch yours?

Here’s our guide to making a holiday video that will set you apart from the crowds, and help you reach your target audience.

Free Resources to Save Videographers Time and Money

Wouldn’t you love to make more video content? If you’re like 83% of marketers, the answer is a resounding “yes!”

Unfortunately, a lack of time and resources is likely getting in the way. Today, we’re here to help you overcome those obstacles with an extensive post covering the best free resources you can use to make more video. Keep reading to get the skinny on the best free sources of footage, tutorials, hands-on experience, editing programs, and even equipment.

End of Year Wrap Up tips for Video marketing

Is it just us, or did 2016 fly by? Seriously, where did the last 11 months go!? If you’re feeling a little behind as we wrap up 2016, this post is for you.

Prepare to hit the ground running in 2017 by taking stock of your video performance over the past year. Also, it’s time to prune your video library, and organize it so you can work more efficiently in the New Year. Keep reading for tips on how to start 2017 on the right foot!

Accelerate Growth Marketing with Video

Growth marketing refers specifically to the entirety of the customer lifecycle. It has to do with accelerating the rate at which new prospects convert to active users of your product. It can also include new acquisition through customer referrals.

Here’s how to leverage video at every stage of the growth marketing process to improve engagement and drive referrals.

Guide to A/B Testing Videos

Making an awesome video is part art, part science. Testing which bits of your video work, and which need more attention, is more fun than you might think. So get your lab coat on, your notebook out, and start a/b testing videos!

Viewer Tracking for Your Business

Ever wonder exactly who is watching your videos? If you use the viewer tracking features SproutVideo offers, you can actually find out.Here’s the nitty gritty on exactly how to set it up, and how to leverage viewer tracking in different ways to help your business grow.

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