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Lead Generation Posts

Customer testimonials on camera

Fact: your customers are more persuasive than you. When it comes to telling others how great your organization is, a testimonial from a customer is hugely compelling. A video testimonial featuring happy customers is something that every business should produce.

But, not all video testimonials are created equal. With this guide, you can make your video stand out from the crowd. And, we’ll share some tips on working efficiently and empathetically with your customers to produce engaging, authentic testimonials.

Definitive Guide to B2B Video Marketing ROI

Video marketing is often touted as on the most highly effective ways for B2B companies to reach new potential customers, capture leads, and grow their business. But, how do you really know if you are getting your money’s worth?

In this article, we walk you through how to track, calculate, and improve B2B video marketing return on investment (ROI). Scroll all the way down for a bonus cheat sheet guide to all the equations we’ll use at the bottom of the post!

New Integration wtih Drip Marketing

Marketing automation tools are a business owner’s dream come true. Want to reach out to every new subscriber in a contextual manner? Nurture leads? Send a special offer after someone watches a product video? Marketing automation platforms can help you do all of that, and more. It used to take a big team to handle all of those campaigns, but now it just requires a little advanced planning and a great lead generation strategy.

Since video is one of the most powerful tools in your lead generation arsenal, we have been hard at work adding new marketing automation integrations, and are excited to announce that Drip, a lightweight marketing automation platform for savvy businesses, is now live on our site. Keep reading for tips on how to leverage this new integration, as well as details on how to enable it in your account.

The popular image of the cattle industry harkens back to the cowboys of the wild American west, with rodeos and large herds roaming the plains. However, do not make the mistake of thinking of it as an antiquated industry with little innovation or forward progress. Sure, cattle farming looks very different today after a period of scientific advancements in how cattle are raised and cared for, but did you know that the cattle industry was actually among the forerunners in video marketing?

Cattle farming and online hosted video

Earlier this week, we discussed optimizing video for the top of your marketing funnel. Now, let’s look more closely at the next stage, the bottom of the sales funnel, when a visitor to your site converts to a lead.

Classic Marketing Funnel

Before deciding where to publish your videos, consider where they are in your marketing funnel. Are they part of a brand awareness campaign, designed to attract new visitors to your website? Or are they of higher production and content value, potentially offering some sort of “secret sauce” to your viewers, and ultimately capturing leads? If you are not sure, consider the length and content of your video – if it is 30 seconds or less, engaging, and leaves someone wanting more, then it is top of funnel, which is what we will address today.

Classic Marketing Funnel

Premium video content is a powerful and effective way to capture new leads for your business. We’re pleased to announce that we’ve added a new feature that makes it incredibly easy to collect email addresses with videos, no programming required.

Keeping reading for details on how to use this new feature, and tips to optimize it as well.

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