Email campaigns are the bread and butter of SMB marketing. As a growing startup, SproutVideo is no exception. We are constantly looking for better ways to engage our subscribers, grow our list, and provide relevant content to different segments of our subscriber base.
Since we are huge proponents of using video in email marketing, we analyzed the impact video had on one of our recent campaigns, and came up with some killer takeaways for other small businesses tackling the same challenges of subscriber engagement, open rates, and click-through rates. Keep reading to get the details.
