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New Use For Video Posts

amazingly useful drone footage

There are some shots you just can’t get with a camera on a tripod. In the past, you’d just have to accept that and move on with your life.

Today, that’s where drones come in. Increasingly affordable, and very technologically advanced, a drone might be the best purchase you make all year. This post is all about the types of shots you can only get with a drone to help inspire you once you finally take the plunge.

Sports and Video

Whether you watched the Olympics or not, one thing is clear: people are getting better and better at sports. One of the most effective (legal) tools being used to enhance performance is video, and the ways in which it’s being leveraged for athletes inspired us to explore how the same ideas could be applied to video marketing.

From performance analysis, to teaching assistance, let’s take a look at video can be used to unleash an athlete’s potential, and the lessons we can put into practice off the field.

Woman Wearing Virtual Reality Headset
_Image credit: Nan Palmero_

Virtual reality is one of those concepts that has been on the horizon for what seems like a really long time. It’s been the subject of movies, TV shows, books, articles and various other forms of speculation. Even the phrase “virtual reality” has been used so often and for so long that the actual meaning has become somewhat murky.

Recently, the technology has caught up to the hype. No longer confined to films and the occasional lab or trade show, VR is actually becoming a thing that we normal people can experience—to some degree anyway—and those in the hyper-informed echelons of the media world are letting it be known that VR is going to make a big difference to our lives. But what does this all mean for your brand, and how people interact with it?

four ways to leverage and optimize post-play screens

When someone watches the entirety of your video, you can bet that viewer is more engaged and interested in your content than those who stopped watching mid-way through. One powerful way to maintain that momentum is to leverage a customizable post-play screen – a screen that loads once your video concludes.

Post-play screens can be used in a variety of ways, and can be used for embedded videos, or videos on SproutVideo landing pages and websites, too. Here are four clever ways you can leverage post-play screens according to different goals.

You may have noticed that last week, we doubled bandwidth and quadrupled storage for all our plans, and also introduced new lower pricing tiers. While many subscribers have already gone nuts with all that extra streaming and space, we thought others might need a little inspiration for ways to implement more video in different areas of your business. Here are 8 inspiring ideas to help you get started.

Customer support has come a long way in recent years. Although you might occasionally encounter a call center in a farflung region of the globe, a growing number of companies are introducing the ability to get the help you need instantaneously by leveraging a mix of pre-recorded and live video. Here are some examples of the most creative ways companies are approaching this, and tips and tricks for getting it right for your own business.

Using online hosted video for customer support

Online video has been driving change and innovation in nearly every industry, and education is no exception. When it comes to helping students grasp and retain new concepts, video has been proven to be one of the most valuable tools in a teacher’s kit. However, video’s impact on education has moved far beyond the occasional DVD in the classroom. So, what is special about video and education, and what lessons can be derived for application in other industries?

Education and online hosted video

Last week we wrote about getting started with corporate video. Today, we are taking a close look at a company that does internal video extremely well: GitHub. GitHub makes collaborative tools for developers to streamline the coding process, has a flat organizational structure, and roughly 70% of its 200+ employees work remotely. They use video in several key ways, such as: training and education; maintaining high levels of employee engagement; staying on mission; and fostering collaboration internally. These ideas can be implemented by anyone, although it is worth mentioning that GitHub hired people specifically to work on public and internal video content for their organization.

GitHub and online hosted video

We talk a lot about using video in a public way to attract new customers and generate leads, but what about leveraging video inside your company to stay innovative and ahead of the curve? Online video has been shown to improve efficiency, employee engagement, training, and many other factors for success. According to a study by Ignite Tech, nearly 71% of companies currently produce videos for internal purposes, with 73% planning to increase their use of video this year. We will walk you through the steps you need to take to implement video inside your company today, and some of the best ways to use it to drive innovation.

Get Started with Corporate Video

Real estate marketing has got to modernize, and fast. There is a substantial gap in the marketplace between how buyers are now finding homes, and sellers are listing them for sale. The majority of real estate research has shifted online over the past 2-3 years, with more than 90% of homebuyers using online search at multiple stages of their hunt for the perfect home. Online listings have multiplied in response to this shift, but well-done multimedia property presentations that clearly communicate the “wow factor” of a home remain few and far between.

So where exactly is this gap? Online video for real estate marketing. According to the National Association of Realtors, only 14% agents use video to market homes, whereas 45% of buyers find video tours to be very useful, and more than half of buyers did research specifically for videos of houses for sale. When a home is FSBO, the number of sellers posting online videos of their home drops even further, to less than 10%. Yet, more buyers are searching for homes for sale on Youtube than on brokerage websites:

National Association of Real Estate and Google Real Estate Study Chart

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