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Post Play Posts

four ways to leverage and optimize post-play screens

When someone watches the entirety of your video, you can bet that viewer is more engaged and interested in your content than those who stopped watching mid-way through. One powerful way to maintain that momentum is to leverage a customizable post-play screen – a screen that loads once your video concludes.

Post-play screens can be used in a variety of ways, and can be used for embedded videos, or videos on SproutVideo landing pages and websites, too. Here are four clever ways you can leverage post-play screens according to different goals.

New Embed Codes Features

Just in time for the holidays, we released some seriously awesome, incredibly useful features that are totally worth celebrating!

We now offer three different types of embed codes (responsive, email, and lightbox embeds), custom post-play screens on SproutVideo landing pages and video websites, and we changed how some of our most popular security features work to make them more flexible. We also gave the video detail page a serious facelift, and updated the appearance of the rest of the app as well.

Keep reading for all the details on what’s new!

Earlier this week, we discussed optimizing video for the top of your marketing funnel. Now, let’s look more closely at the next stage, the bottom of the sales funnel, when a visitor to your site converts to a lead.

Classic Marketing Funnel

Before deciding where to publish your videos, consider where they are in your marketing funnel. Are they part of a brand awareness campaign, designed to attract new visitors to your website? Or are they of higher production and content value, potentially offering some sort of “secret sauce” to your viewers, and ultimately capturing leads? If you are not sure, consider the length and content of your video – if it is 30 seconds or less, engaging, and leaves someone wanting more, then it is top of funnel, which is what we will address today.

Classic Marketing Funnel

Have you ever wanted to collect emails for a mailing list or newsletter after a video has finished playing? Well, with SproutVideo’s post-play options and MailChimp’s embeddable signup forms, it is very easy. Just follow these simple steps, and you will be collecting emails in no time.

We’ve added yet another heavily requested feature which we’re releasing today. You can now add text, links, images or any HTML you’d like which will be displayed after your video finishes playing. Check it out:

This is incredibly useful for guiding your viewers actions after they finish watching one of your videos. You can add a call to action with a link so that the viewer isn’t lost after the video finishes playing.

You can also use this to collect information about your viewers. For example, you could embed a MailChimp mailing list subscription form by simply copy and pasting the form embed code for your list.

To get started with these new options, go to one of your videos and click on the ‘Customize this embed code’ button in the ‘Sharing’ box. From there, just click on the ‘Post-Play’ tab and check that ‘Enable Post-Play Screen’ check box. As you edit the options, the preview will update in real time. Once you’ve got the screen looking the way you like, click the ‘Update Embed Code’ button, copy the new embed code, and you’re good to go.

Post Play Options

There are tons of great and creative ways to use the new post play options and we’re excited to see how you use it!

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