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Real Estate Posts

Tips for Audio in Your Virtual Tour

As you’re finishing preparations for the amazing tour video of the house you want to sell, it’s time to think about audio. Audio is by far the easiest giveaway for a low-budget video, and so this is where you need to invest some attention to detail — although not a lot of time — to get a strong result.

The most common problem with the audio in amateur videography is a noisy soundtrack, meaning the viewer can hear a lot of white noise or environmental sounds in addition to the focal sounds you intended for them to hear. This could be the rumble of traffic outside, an airplane going by, or just the white noise that registers when the microphone is too far away from the sound source.

Luckily, it’s pretty simple to get rid of that extraneous noise by doing a few simple things. Without further ado, here’s your audio to-do list:

Tips for Lighting Your House Correctly

Note: This post is part of our Real Estate Series on selling your house with video. View earlier posts here and here.

To achieve a polished and professional-looking video tour of your home, lighting is one of the most important elements to get right. The quality of lighting will also have a major visual impact on how attractive—and large or small—your house looks on camera. As a general rule, dark spaces appear smaller, and bright spaces appear larger. But you also don’t want the lighting to be too bright or too harsh. Here are some simple tips for getting the lighting right.

Tips for Filming Your House to Help Sell It with a Video Tour

Note: This post is part of our Real Estate Series on selling your house with video. View last week’s post here.

When it comes to giving a virtual video tour of your house, the best approach is likely to be a minimalist one with no tour guide to distract viewers, just all the most striking views of the house itself. We put together a list of video tactics to help you get the best footage from your video tour. Each of the tactics listed below has the goal of either creating a sense of spaciousness, getting interesting and well-composed shots, and achieving a professional polish — all things that will generate interest from your target audience.

Here’s how to get started.

Tips for Staging Your House for Video
“Image Credit: Aleksey Gnilenkov

Most real estate veterans know that there’s a special formula to making a house sale-ready. This is the formula of “staging” — highlighting your home’s strengths, downplaying weaknesses, and appealing to the largest possible pool of potential buyers.

If you’re going to sell your house with video, classic staging tips, as well as a few creative ones, are going to be necessary to make sure you capture your house’s charm and value on camera. Key video-centric goals will be to make your house look as large as it really is, to showcase attractive aspects of your house, and to give views that are bright and clean.

With that in mind, we’ve put together a series of eight steps you should take as you prepare to create your video tour.

The luxury housing market has largely recovered from the Great Recession, but certain areas are still languishing, and it is not uncommon for a house costing upwards of $1 million to sit on the market for a year or longer. To hook potential buyers, compete for a listing, and sell houses faster, some home owners and real estate agents are commissioning absolutely over-the-top “mini-movies” featuring the property for sale. These videos have professional actors and actresses, Hollywood production quality, and the best part? They actually work. We took a look at some of the best ones, examined what makes them so effective, and laid out video marketing takeaways that can be applied to any industry.

Real estate marketing has got to modernize, and fast. There is a substantial gap in the marketplace between how buyers are now finding homes, and sellers are listing them for sale. The majority of real estate research has shifted online over the past 2-3 years, with more than 90% of homebuyers using online search at multiple stages of their hunt for the perfect home. Online listings have multiplied in response to this shift, but well-done multimedia property presentations that clearly communicate the “wow factor” of a home remain few and far between.

So where exactly is this gap? Online video for real estate marketing. According to the National Association of Realtors, only 14% agents use video to market homes, whereas 45% of buyers find video tours to be very useful, and more than half of buyers did research specifically for videos of houses for sale. When a home is FSBO, the number of sellers posting online videos of their home drops even further, to less than 10%. Yet, more buyers are searching for homes for sale on Youtube than on brokerage websites:

National Association of Real Estate and Google Real Estate Study Chart

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