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Use Video Marketing to Reach Your Audience

If your brand needs to connect with a new audience – or even reconnect with an old one – there’s no better way than video. Whether you recently changed your core message, introduced an exciting new product range, or want to engage with an entirely new target market, video will enable you to stay relevant. Even better, your audience can enjoy, take part in, and share your message.

In this blog post, we’re going to share tips on doing exactly that. We’ll walk you through how to define what your brand stands for using video; reflect your customers’ needs; and when and how to communicate with them using video.

Best practices for online video SEO.

Video SEO is key to ensuring you are getting the most out of your videos. Here’s our guide to what you need to know to rise through the rankings and leverage your rich content to drive traffic to your site.

SproutVideo Websites

If you’re part of a small team, your expertise needs to be incredibly wide-ranging. Everyday you come up with great ideas, you get creative with production, and then of course comes marketing your videos! Follow this guide to marketing videos on your own, and you can add another valuable skill to your ever-growing list.

Native Video

Just because it’s a trend, doesn’t mean it’s universally good. This holds particularly true for native video on social media.

Native video has exploded in the past couple years, as Facebook and other social giants beefed up support for video content, and began promoting it heavily over other content types. But, is native video actually good for your business?

The truth is, native video is more popular than it should be, and here’s why.

Person Browsing on iPad in Front of Computer

The landscape of social media is highly nebulous, and the only constant is change – really rapid, pull-the-rug-out-from-under-you change. One of the areas that has seen the greatest amount of transformation is the way video is discovered and shared on nearly all major social platforms. Today, we are taking stock of where we stand in 2016, complete with a demographic breakdown of the audiences on each platform, to summarize the state of social video.

Delicious Cupcakes with Sprinkles

If you’re on Facebook or Instagram, I’m sure you’ve noticed the rising popularity of the simple, ingenious “food hack” video by now. These videos, which usually feature a “how-to-make-something” theme and show the process in short clips from above, are truly an interesting phenomenon.

They’re short, they’re engaging, and they have the uncanny ability to stop you dead in your scrolling tracks to be totally enthralled by, for example, a recipe for making cookie-and-milk shots, avocados filled neatly with ham and eggs, a banana split milkshake, or a latte with Donald Trump’s face drawn into the foam—you get the idea. It’s food, hacked, and we can’t stop watching.

Track and improvide video engagement metrics

Video marketing requires a certain amount of discipline, attention to detail, and rigorous focus on analytics to get right. Yet, it remains as much an art as it is a science. In this post, we look at five habits that separate the few from the crowds when it comes to delivering on exceptional video marketing campaigns.

2016 Presidential Candidates

Online video has impacted virtually every aspect of modern life, and politics is no exception. In some regards, this is really nothing new—ever since President Kennedy was elected, we’ve all been keenly aware of how much video optics matter when it comes to winning over an audience.

The savviest politicians tend to be those who, like all good brands, know how to use video to showcase their platform and draw a crowd. On a national stage, these are the ones who tend to rise in the ranks. But as much as video can help a candidate, it can also hurt—as we’re going to discuss in this post.

Let’s start by taking a look at how politicians prepare (and sometimes don’t prepare) for their close-up.

Instagram Facebook and Twitter Icons on Phones

Mobile video is the new norm as more and more people stick to their phones when browsing social media. In response, different social networks are scrambling to create new video ad formats that will allow them to capitalize on this phenomenom.

In this post, we take a deep dive into the ins and outs of this major trend in video marketing, with a close look at what that means for Facebook, Twitter, and Instagram.

Instagram Champions

You probably know by now that Instagram is a major—and growing—platform for video marketing. In 2015, Instagram launched its ad business, of which video is a big part, and they recently added longer ad formats. Now, users are seeing more and more videos in their Insta feeds, including ads.

If you’re thinking of ways to expand your marketing efforts across platforms, Instagram video is a pretty obvious channel to target. But it’s a unique platform, with its own set of limitations and idiosyncrasies. So how do you make strong brand videos for Instagram? To give you some solid answers, we’re looking to some brands who have recently been making big waves with their videos.

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