Authenticity is frequently cited as an important part of successful video marketing campaigns. But, experts rarely share practical advice on what exactly constitutes an ‘authentic’ video, or how to make authentic videos.
Often, this industry buzzword means videos that feature real people rather than actors. Customer testimonials are not only more believable, they’re usually more compelling.
In this post, we’re going to look at the most authentic type of video marketing campaigns – those featuring real customers. We look at how to recruit the right ‘real’ people, and how to get the best out of them.