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Video 101 Posts

Cute Shy Dog Covering Nose

Sometimes, it’s what you don’t say that really counts. This couldn’t be more true for marketing videos, where choosing your words wisely makes a world of difference to the success of your campaign. 

In this post, we’ll look at what NOT to say in your marketing video. From scripts that aren’t realistic to videos that omit that all-important call-to-action, if you avoid the common pain points on this list, your marketing video will be a hit!

Frame a Shot Properly for Added Impact

Ever watch a movie that just gets your heart pounding, whether from suspense, action, or a scare? Getting a strong emotional reaction out of viewers drives engagement, sharing, and brand recall, making it an important factor in the success of your videos.

The way you frame your shots has a lot to do with their impact on viewers. Here’s how to get it right every time, using math as your secret weapon.

Famous Directors

It’s time to put the camera down, step away from the editing software, and have a little fun! How do we propose you do that? Take some time out to find out which director’s style you have, of course.

Do you love to use specials effects for that wow factor? Are lovable characters a feature of every video you make? Discover your directorial hero or heroine!

Microphone on a Mixer

Bad audio can ruin a good video. After spending hours, days even, on a video, the last thing you want to do is ruin it with an amateurish voiceover. But, that doesn’t mean you need to spend a fortune on getting it right. Take a look at these do’s and don’ts for creating a professional voiceover that will really get your message across.

A Deer Crossing a Snowy Road in the Woods

Winter is fully upon us, with chilly winds urging many to stay cozy indoors. However, some of the best and most reusable footage can be captured during the coldest weather, providing you know how to prepare.

In this post, we’re setting you up with the key info you’ll need to film in the snow, from looking after your equipment to getting the right light. Bundle up and let’s get started!

iPhone 6S professional camera rig

Today’s guest post comes from Zack Ford, the owner of Barbaric Media, a video production studio based in Manhattan.

I am shooting films with vibrant picture quality and crisp sound design, and I am doing it with an iPhone 6s. Using a camera rig I invented, and utilizing Adobe Premiere for my entire post-production process, I have turned my small Manhattan studio apartment into a production studio capable of making powerful content. I set it all up for less than $2,000 and I handle all aspects of production myself. Here’s how you can do it, too.

Filming Tips for a Better Editing Experience

In a world where producing great video is essential, and capturing HD footage is effortless, editing has become the special sauce that can set you apart.

Tommy Tranfaglia and his team created DreamItReel to give the masses access to professional video editing. As video editing experts, they know all too well that not all footage is created equal. Here are five quick tips from Tommy for making sure that what you’re filming will be easy to edit when the time comes.

Intro to Motion Graphics in Video

There are lots of elements to making a great video, from shot composition to editing techniques and color grading. One often overlooked element is motion graphics. It’s true that not every video needs graphics, and it’s also true that poorly conceived graphics can bring down the overall quality of a video. But, the right motion graphics can really improve the final result when integrated properly.

Whether you are a motion graphics expert or you find the whole thing to be a confusing mess, we are going to explain the ins and outs of common motion graphics elements today, along with some tips for how to easily implement them in your next video.

Good Lighting for Video Subjects

First impressions are formed in just a couple seconds. If your video is poorly lit, the best interview in the world, with the most interesting person in the world, can instantly lose credibility and cause viewers to click away.

If you are just starting out with video, or don’t have an expensive light kit handy, then utilize the following steps to make your subject look their best.

what is video metadata and how to use it

Metadata is one of those slippery terms that, if you’re not particularly into the back-end side of programming, might leave you feeling confused and/or completely disinterested.

However, understanding a bit about metadata can be helpful as you develop and disseminate your videos through our platform, so in this post we’re going to give you a solid basic overview of the key metadata you can set for your videos on our platform to help send search engines index your content properly and drive more organic traffic its way.

On the SproutVideo platform, we’ve provided a few ways to alter the metadata on your videos in relatively simple ways. Here’s how.

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