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Video 101 Posts

contract lawyer

Is your marketing strategy best described as ambulance chasing? If there ever was an industry that needed to drag its marketing efforts out of the dark ages, it’s the legal industry.

So why not try something modern and highly impactful? A well-made video will tell people what you’re all about, and the difference you can make when they’re in need. Read on for tips on how to produce an authentic, targeted video.

video rant

Bottling everything up never did anyone any good! Releasing your feelings on video is not only cathartic, it makes for an authentic video that tells your followers exactly what you’re all about.

But, you don’t want to come across as someone with anger issues! There’s a fine line between letting people know what you’re really thinking, and oversharing, or offending.

In this post, you’ll learn how to share your feelings on camera (the legally safe way), dress the set, and engage with viewers.

budget video hacks

So you want to make an amazing video, but your budget isn’t massive? No sweat!

The greatest videos aren’t necessarily the ones that have the resources and production values worthy of a Hollywood blockbuster. They’re the ones with heart.

That’s good news if you don’t have a huge budget. And here’s some more news that’ll make you smile – we’re going to show you how to do it.

In this post, we’ll share six practical, easy to follow ways to make a killer video with limited resources. In no time at all, you’ll be ready to make engaging, shareable videos that gets your audience talking.

Face your fears about being on camera

Butterflies, jitters, dry mouth, vertigo, even mild nausea – all symptoms of the fact that you’re just plain uncomfortable in front of the camera. From our experience, that’s very common. In fact, it’s normal.

But, it doesn’t have to be that way. In this post, we cover thirteen of the best tips for overcoming your fear of the lens to help you face the camera confidently.

Cute Shy Dog Covering Nose

Sometimes, it’s what you don’t say that really counts. This couldn’t be more true for marketing videos, where choosing your words wisely makes a world of difference to the success of your campaign. 

In this post, we’ll look at what NOT to say in your marketing video. From scripts that aren’t realistic to videos that omit that all-important call-to-action, if you avoid the common pain points on this list, your marketing video will be a hit!

Frame a Shot Properly for Added Impact

Ever watch a movie that just gets your heart pounding, whether from suspense, action, or a scare? Getting a strong emotional reaction out of viewers drives engagement, sharing, and brand recall, making it an important factor in the success of your videos.

The way you frame your shots has a lot to do with their impact on viewers. Here’s how to get it right every time, using math as your secret weapon.

Famous Directors

It’s time to put the camera down, step away from the editing software, and have a little fun! How do we propose you do that? Take some time out to find out which director’s style you have, of course.

Do you love to use specials effects for that wow factor? Are lovable characters a feature of every video you make? Discover your directorial hero or heroine!

Microphone on a Mixer

Bad audio can ruin a good video. After spending hours, days even, on a video, the last thing you want to do is ruin it with an amateurish voiceover. But, that doesn’t mean you need to spend a fortune on getting it right. Take a look at these do’s and don’ts for creating a professional voiceover that will really get your message across.

A Deer Crossing a Snowy Road in the Woods

Winter is fully upon us, with chilly winds urging many to stay cozy indoors. However, some of the best and most reusable footage can be captured during the coldest weather, providing you know how to prepare.

In this post, we’re setting you up with the key info you’ll need to film in the snow, from looking after your equipment to getting the right light. Bundle up and let’s get started!

iPhone 6S professional camera rig

Today’s guest post comes from Zack Ford, the owner of Barbaric Media, a video production studio based in Manhattan.

I am shooting films with vibrant picture quality and crisp sound design, and I am doing it with an iPhone 6s. Using a camera rig I invented, and utilizing Adobe Premiere for my entire post-production process, I have turned my small Manhattan studio apartment into a production studio capable of making powerful content. I set it all up for less than $2,000 and I handle all aspects of production myself. Here’s how you can do it, too.

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