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Video Marketing Posts

video marketing on a budget

In the world of marketing, making the most of your content is critical to running an effective and efficient campaign. While you could technically create new videos all the time for a video marketing campaign, this quickly becomes costly and time-consuming.

In other words, it’s not the best route to take for most people.

Video marketing is one of the most popular forms of advertising at the moment. One of its top benefits is how you can scale it to meet so many different goals and purposes. This essentially translates to you getting more views on your content using less time and money.

It’s easy enough to scale your video marketing content. However, here are four key ways that have proven to be particularly effective at getting results.

real estate video

Let’s face it, most real estate videos are boring. We’ve got news for all you realtors – they don’t have to be! It’s time to move beyond shooting a virtual tour of the house.

To produce high quality, engaging real estate videos, you don’t need to be a video expert and you certainly don’t need to hire a team of professionals. With this guide, some basic equipment, and lots of enthusiasm, you can do it yourself.

In this post, we’ll show you how to make videos that will help sell your properties faster than ever. We’ll share tips on how to use emotion and humor effectively, explore the surrounding environment, and livestreaming.

silent video

Hands up anyone who’s ever watched a video online, only to be startled when the sound starts blasting out around the office or train? Thought so! That’s why so many of us prefer to watch silent videos, whether we’re taking a quick break from work, using public transport, or trying to keep things quiet so the baby doesn’t wake!

In short, there are times when silence really is golden. A good videographer will ensure viewers’ volume preferences don’t adversely impact the messages in their video content.

In this post, we share actionable tips on producing great content for the silent screen. We’ll take a look at the very best silent videos online and discuss how the brands got it right.

startup entrepreneur

One of the most important things a startup team can do is to put together a video marketing strategy. After all, no matter how great your product or services are, how will your customers buy in if they don’t understand the value? Still, when every single penny counts and time is at a premium, it might seem like the easiest thing to do is to put this on the back-burner.

In this post, we explain how to plan and execute an affordable, engaging video strategy that will get people talking about your exciting new venture.

be different about page

Did you know that more than half of your website visitors want to see an About page? It’s one of those pages that many of us are guilty of overlooking. But, it’s more important than you might think.

It’s where you tell your story, set out your brand ethos, and start to build a relationship with customers. There’s nowhere better to upload a great video that really grabs their attention.

In this post, we share tips for upgrading your About page with video. You’ll learn how to produce video content that will not only interest prospects, but move them further down the sales funnel.

brands who are video marketing champions

Have you ever wondered what it takes to make videos that are memorable and emotive? Does it require oodles of cash? A huge team of videography experts? Not necessarily – although these things certainly don’t hurt!

What’s important is a thorough understanding of your target audience, a willingness to do something different when it comes to video, and a good network of ambassadors. Today, we’re looking at three brands outperforming their competition to see exactly what they do with video.

video marketing beauty vlogger

L’Oréal is the most watched beauty brand, with almost 126 million views last year. Video engagement like this suggests that L’Oréal is doing something we can all learn from.

Regardless of your target demographic, budget, or experience, this brand’s ingenious video marketing ideas can be easily adapted by you and your team. We’re going to bring you the best six.

brainstorm video ideas

A well-planned video marketing strategy takes video well beyond a few minutes of material to interest or educate your audience. A solid video marketing strategy will maximize the potential of video to build a lasting connection with your audience.

In this blog, we’re going to share how to build a video marketing strategy that will enable you to set out your road map to success. So step away from the video camera and get out a pen and paper. It’s time to get planning!

contract lawyer

Is your marketing strategy best described as ambulance chasing? If there ever was an industry that needed to drag its marketing efforts out of the dark ages, it’s the legal industry.

So why not try something modern and highly impactful? A well-made video will tell people what you’re all about, and the difference you can make when they’re in need. Read on for tips on how to produce an authentic, targeted video.

use video to drive repeat purchases

Repeat customers are the foundation of every successful business. But, is your organization at risk of losing the connection you’ve worked so hard to make with your customers?

The sale is definitely not closed when the buyer has parted with their cash; in fact, it’s only the beginning! In this blog, we share 11 exciting videos that will keep your company on your customers’ radar.

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