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Video Production Posts

Make a Great Holiday Video With These Tips

The holidays are joyous, merry, and cheerful, but they can also be quite overwhelming. Between the inundation of repetitive jingles, aggressively urgent sales, and the pressure to be the perfect host, it’s all too easy to get caught up in the whirlwind and wake up in 2017 wondering what the hell just happened.

When it comes to video, it’s even harder to stand out. When you have big brands like Sainsbury’s, Burberry, and H&M releasing showstopper holiday videos, how are you ever going to get anyone to watch yours?

Here’s our guide to making a holiday video that will set you apart from the crowds, and help you reach your target audience.

Free Resources to Save Videographers Time and Money

Wouldn’t you love to make more video content? If you’re like 83% of marketers, the answer is a resounding “yes!”

Unfortunately, a lack of time and resources is likely getting in the way. Today, we’re here to help you overcome those obstacles with an extensive post covering the best free resources you can use to make more video. Keep reading to get the skinny on the best free sources of footage, tutorials, hands-on experience, editing programs, and even equipment.

Getting Conversational Video Right

Even the most extroverted people can suddenly lose confidence when in front of the camera. A great videographer will be able to put them at ease, and make the experience enjoyable for interviewee and audience.

Most videographers will produce videos that feature the team members speaking directly to camera, whether it is a CEO’s address to the company, explainer video, or staff training. This post shares tips on making a video that is natural, conversational and engaging.

Cute Shy Dog Covering Nose

Sometimes, it’s what you don’t say that really counts. This couldn’t be more true for marketing videos, where choosing your words wisely makes a world of difference to the success of your campaign. 

In this post, we’ll look at what NOT to say in your marketing video. From scripts that aren’t realistic to videos that omit that all-important call-to-action, if you avoid the common pain points on this list, your marketing video will be a hit!

Frame a Shot Properly for Added Impact

Ever watch a movie that just gets your heart pounding, whether from suspense, action, or a scare? Getting a strong emotional reaction out of viewers drives engagement, sharing, and brand recall, making it an important factor in the success of your videos.

The way you frame your shots has a lot to do with their impact on viewers. Here’s how to get it right every time, using math as your secret weapon.

Famous Directors

It’s time to put the camera down, step away from the editing software, and have a little fun! How do we propose you do that? Take some time out to find out which director’s style you have, of course.

Do you love to use specials effects for that wow factor? Are lovable characters a feature of every video you make? Discover your directorial hero or heroine!

Create Formula for Success with Online Video

Creativity is annoyingly fickle. Whether it’s lacking inspiration, or a bad case of writer’s block, sometimes it can take more energy just to get started with a video project than it does to film or edit it.

Overcome this all-too-common obstacle to cranking out video with a simple solution: a reliable recipe you can use again and again for different videos. Here’s how to build a durable formula for success with online video.

 

SproutVideo Websites

 

Channel your inner Liza Minelli or Justin Timberlake and bring some pizazz to your marketing videos! From tips on hiring dancers and entertainers, to practical production suggestions, this post will help you add some glitz and glamour to your marketing videos.

SproutVideo Websites

Thousands of dollars are potentially at stake, so you want to be sure to get this right: should you hire a video production studio, or do it yourself?

It’s not just the expense entailed in hiring the studio or purchasing your own equipment, it could also be lost revenue and time if the end result isn’t that great, and the video doesn’t have the desired results.

Here’s our guide to knowing when you should go it alone, or bring on the professionals.

Produce High Quality Videos On Your Own

Spielberg doesn’t do it alone. Neither do the Coen brothers. So how on earth can you make a decent, shareable video by yourself?

The good news is that with a few clever hacks, one-person marketing teams can produce great video. In this post, we’ll walk you through the exact steps you need to take to get set up for success even if you’re flying solo.

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