The first scene of any video is arguably the most important. This is true for feature-length films, just as much as for short corporate videos. It introduces the audience to the plot, and provides the context they need to navigate the rest of the video. Ideally, it piques their interest, and convinces them they need to find out what happens next.
But, what makes a great opening sequence actually great? In this post, we analyze four archetypal openings that each impart a different lesson about starting your video off on the right foot.