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Video Production Posts

drive online sales with self-service video

Do you know the perfect way to lose an online sale? Forcing your customer to stop the purchase process to phone or email your company to ask a question. Creating a comprehensive, video-based self-service process will ensure customers are equipped with all the information they need to make a purchase decision.

Additionally, it’s important to continue to provide outstanding customer service after customers buy. Video support that answers questions quickly and accurately will help turn new customers into repeat customers.

In this blog, we set out the six most important types of videos you need to provide clear, easy to follow online support for potential buyers as well as recent customers.

video rant

Bottling everything up never did anyone any good! Releasing your feelings on video is not only cathartic, it makes for an authentic video that tells your followers exactly what you’re all about.

But, you don’t want to come across as someone with anger issues! There’s a fine line between letting people know what you’re really thinking, and oversharing, or offending.

In this post, you’ll learn how to share your feelings on camera (the legally safe way), dress the set, and engage with viewers.

video marketing lessons from bakeries

Almost 65 percent of people eat dessert at least once a week. The baking industry is worth $311 billion across the US.That’s great news for bakery owners!

There are two ways of looking at this: customers are prepared to spend money on sweet treats; and there’s a huge amount of competition for artisan bakers. Setting yourself apart from other businesses – indie and major baked good suppliers – is more important than ever.

An engaging video marketing strategy will encourage buyers to call into your bakery on a regular basis, for everything from fresh bread, to special celebration cakes. You don’t have to hire a video production company to action these ideas – they’re either low-cost or no-cost, and are easy to produce. Let’s get started!

Grab attention with video

Did you know the average human attention span is just eight seconds? That means videographers have only eight seconds to hook viewers before they move to the next thing.

You could say that this makes life hard for video professionals, but we’re glass-half-full people here at SproutVideo! A truly memorable intro is a great opportunity to make a killer first impression, and set yourself apart from the rest.

In this post, we’re going to share actionable tips on what to do during those crucial first few seconds to make your viewers sit up and pay attention.

Corporate Video You can Make in Your Office

Getting started with corporate video can feel really intimidating. Sets, equipment, scripting – there are a lot of moving parts. It can be hard to know where to begin.

We’re here to tell you that it’s actually not that bad. In fact, you can film plenty of video from where you’re sitting right now – at the office.

We’ve gathered the top seven types of corporate video perfect for filming in an office setting. We also included an overview of the gear you’ll need to produce it. Keep reading to get inspired, and start cranking out video!

budget video hacks

So you want to make an amazing video, but your budget isn’t massive? No sweat!

The greatest videos aren’t necessarily the ones that have the resources and production values worthy of a Hollywood blockbuster. They’re the ones with heart.

That’s good news if you don’t have a huge budget. And here’s some more news that’ll make you smile – we’re going to show you how to do it.

In this post, we’ll share six practical, easy to follow ways to make a killer video with limited resources. In no time at all, you’ll be ready to make engaging, shareable videos that gets your audience talking.

Face your fears about being on camera

Butterflies, jitters, dry mouth, vertigo, even mild nausea – all symptoms of the fact that you’re just plain uncomfortable in front of the camera. From our experience, that’s very common. In fact, it’s normal.

But, it doesn’t have to be that way. In this post, we cover thirteen of the best tips for overcoming your fear of the lens to help you face the camera confidently.

Handheld Camera Shots in Westworld

This post contains spoilers! Hurry up and finish Season One of HBO’s Westworld before reading if you haven’t done so already.

If you obsessively watched Westworld Season One over the past couple months, you might have caught onto some of their tricks. For instance, the multiple timelines, whether or not certain people are “real,” and when characters are acting under their own free will.

That last one, as it turns out, is particularly hard to suss out at times. Was Maeve told to stay? Was Dolores ever actually cognitive of her past?

One subtle, but remarkable way that the directors highlighted particularly telling scenes was with a handheld filming technique. Here are the details on how they used it, why, and ways you can leverage it for yourself.

Make a Great Holiday Video With These Tips

The holidays are joyous, merry, and cheerful, but they can also be quite overwhelming. Between the inundation of repetitive jingles, aggressively urgent sales, and the pressure to be the perfect host, it’s all too easy to get caught up in the whirlwind and wake up in 2017 wondering what the hell just happened.

When it comes to video, it’s even harder to stand out. When you have big brands like Sainsbury’s, Burberry, and H&M releasing showstopper holiday videos, how are you ever going to get anyone to watch yours?

Here’s our guide to making a holiday video that will set you apart from the crowds, and help you reach your target audience.

Free Resources to Save Videographers Time and Money

Wouldn’t you love to make more video content? If you’re like 83% of marketers, the answer is a resounding “yes!”

Unfortunately, a lack of time and resources is likely getting in the way. Today, we’re here to help you overcome those obstacles with an extensive post covering the best free resources you can use to make more video. Keep reading to get the skinny on the best free sources of footage, tutorials, hands-on experience, editing programs, and even equipment.

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