Video SEO is key to ensuring you are getting the most out of your videos. Here’s our guide to what you need to know to rise through the rankings and leverage your rich content to drive traffic to your site.
The phrase ‘content is king’ has gone undisputed for several years now, and for good reason. Inbound marketing and SEO strategies have been very successful for many companies. When done well, they also provide excellent value for both prospects and customers alike as they are typically permission-based, unintrusive, and informative.
The one point many people fail to mention when touting the benefits of inbound content marketing strategies is exactly how to keep up with the demands of creating all that content, while also planning campaigns, tracking and reporting on metrics, and meeting new consumer expectations around targeted messaging and personalization. If you are one of the many marketing professionals out there feeling overwhelmed and strapped for time, meet your new best friend: automated marketing campaigns.
Metadata is one of those slippery terms that, if you’re not particularly into the back-end side of programming, might leave you feeling confused and/or completely disinterested.
However, understanding a bit about metadata can be helpful as you develop and disseminate your videos through our platform, so in this post we’re going to give you a solid basic overview of the key metadata you can set for your videos on our platform to help send search engines index your content properly and drive more organic traffic its way.
On the SproutVideo platform, we’ve provided a few ways to alter the metadata on your videos in relatively simple ways. Here’s how.
When conceptualizing video content to add to your website, it can sometimes be difficult to pick the right topic or angle. A smart way to approach it does not start with a video camera or even video editing software, but with Google Webmaster or Google AdWords to get a handle on the search terms that drive converting traffic to your website. These tools are especially valuable because you can use them to obtain all your search query data that is encrypted and consequently absent from other free reporting platforms like Google Analytics. Importantly, these tools are free to use, and are multifaceted – this is just one way to use them to better inform your content creation. Read on for our top tips for using these Google platforms to drive more clicks and conversions with your video content production.
ReelSEO recently published an excellent article outlining some of the issues that small businesses face when using Youtube as their primary video marketing channel. They made several salient points:
As ReelSEO rightly points out, these characteristics make Youtube seem less than small business-friendly when it comes to video hosting, especially for marketing purposes.
To their list, I would add the following stats about Youtube:
Before deciding where to publish your videos, consider where they are in your marketing funnel. Are they part of a brand awareness campaign, designed to attract new visitors to your website? Or are they of higher production and content value, potentially offering some sort of “secret sauce” to your viewers, and ultimately capturing leads? If you are not sure, consider the length and content of your video – if it is 30 seconds or less, engaging, and leaves someone wanting more, then it is top of funnel, which is what we will address today.
Video SEO is an important tool in any company’s arsenal when it comes to improving search rankings and click-through rates. Studies have shown that videos are up to 50 times more likely to rank on the first page of Google search results than regular content. Not only that, but videos in search results have a 41% higher click-through rate than plain text results. So, how do you get your videos to show up in Google search results like this and drive more organic traffic to your site?
With our new Video Sitemaps feature, we make the whole process pretty painless. We automatically create a video sitemap and submit it to Google and other search engines for you. All you need to do is make a one-time update to a single file on your website and enter the URL of where your video is embedded on your site for each video you want in your sitemap and you’re all set. You can read more about the whole process in our Video Sitemaps help article. We’re really excited to offer this new feature to help you with your Video SEO efforts and looking forward to hearing how it’s helped you!