Video SEO is key to ensuring you are getting the most out of your videos. Here’s our guide to what you need to know to rise through the rankings and leverage your rich content to drive traffic to your site.
Video SEO is an important tool in any company’s arsenal when it comes to improving search rankings and click-through rates. Studies have shown that videos are up to 50 times more likely to rank on the first page of Google search results than regular content. Not only that, but videos in search results have a 41% higher click-through rate than plain text results. So, how do you get your videos to show up in Google search results like this and drive more organic traffic to your site?
With our new Video Sitemaps feature, we make the whole process pretty painless. We automatically create a video sitemap and submit it to Google and other search engines for you. All you need to do is make a one-time update to a single file on your website and enter the URL of where your video is embedded on your site for each video you want in your sitemap and you’re all set. You can read more about the whole process in our Video Sitemaps help article. We’re really excited to offer this new feature to help you with your Video SEO efforts and looking forward to hearing how it’s helped you!