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Video Trends Posts

vlogging mistakes

Whether vlogging is your livelihood, a new initiative for the company blog, or a hobby, making high quality videos is a must. This doesn’t necessarily mean using expensive hardware – that’s actually not as important as you might think.

Rather, you have to take into account a wide range of elements. From lighting to hyperlinks, special guests to authenticity, here’s a checklist of things all vloggers need to get right.

silent video

Hands up anyone who’s ever watched a video online, only to be startled when the sound starts blasting out around the office or train? Thought so! That’s why so many of us prefer to watch silent videos, whether we’re taking a quick break from work, using public transport, or trying to keep things quiet so the baby doesn’t wake!

In short, there are times when silence really is golden. A good videographer will ensure viewers’ volume preferences don’t adversely impact the messages in their video content.

In this post, we share actionable tips on producing great content for the silent screen. We’ll take a look at the very best silent videos online and discuss how the brands got it right.

video marketing beauty vlogger

L’Oréal is the most watched beauty brand, with almost 126 million views last year. Video engagement like this suggests that L’Oréal is doing something we can all learn from.

Regardless of your target demographic, budget, or experience, this brand’s ingenious video marketing ideas can be easily adapted by you and your team. We’re going to bring you the best six.

brainstorm video ideas

A well-planned video marketing strategy takes video well beyond a few minutes of material to interest or educate your audience. A solid video marketing strategy will maximize the potential of video to build a lasting connection with your audience.

In this blog, we’re going to share how to build a video marketing strategy that will enable you to set out your road map to success. So step away from the video camera and get out a pen and paper. It’s time to get planning!

drive online sales with self-service video

Do you know the perfect way to lose an online sale? Forcing your customer to stop the purchase process to phone or email your company to ask a question. Creating a comprehensive, video-based self-service process will ensure customers are equipped with all the information they need to make a purchase decision.

Additionally, it’s important to continue to provide outstanding customer service after customers buy. Video support that answers questions quickly and accurately will help turn new customers into repeat customers.

In this blog, we set out the six most important types of videos you need to provide clear, easy to follow online support for potential buyers as well as recent customers.

video rant

Bottling everything up never did anyone any good! Releasing your feelings on video is not only cathartic, it makes for an authentic video that tells your followers exactly what you’re all about.

But, you don’t want to come across as someone with anger issues! There’s a fine line between letting people know what you’re really thinking, and oversharing, or offending.

In this post, you’ll learn how to share your feelings on camera (the legally safe way), dress the set, and engage with viewers.

Grab attention with video

Did you know the average human attention span is just eight seconds? That means videographers have only eight seconds to hook viewers before they move to the next thing.

You could say that this makes life hard for video professionals, but we’re glass-half-full people here at SproutVideo! A truly memorable intro is a great opportunity to make a killer first impression, and set yourself apart from the rest.

In this post, we’re going to share actionable tips on what to do during those crucial first few seconds to make your viewers sit up and pay attention.

how to make a video go viral

The question: “What makes a video go viral?” is asked a lot, but the answer is usually rather vague.

An Australian company decided to remove the mystery from viral video and pinpoint the common features of videos we all enjoy watching and sharing. Using their knowledge of virality, they made eight videos, which got an amazing 500,000 comments and 1.6 million likes. What you read next will have a huge impact on the way you make video.

Four exciting video tech trends

(Photo Credit: NYMag)

Last year brought some exciting new video technologies to market, thanks to lots of investment, and many bright minds working in the space. For instance, virtual reality is looking more promising than ever, and cameras keep improving by leaps and bounds.

So, what can we look forward to in the coming months? In this post, we take a close look at four different trends in video tech that we are really excited for in 2017.

New approach to influencer marketing

Working with influencers is a great way to strike up a conversation with your target market, increase sales, and create exciting new content for your organization. But, instead of seeking out influencers and working with them, why not establish your own brand as a thought leader?

In this post, we’re going to share practical advice on using video to accelerate your status as a trusted, knowledgeable influencer in your own right.

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