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Video Trends Posts

drive online sales with self-service video

Do you know the perfect way to lose an online sale? Forcing your customer to stop the purchase process to phone or email your company to ask a question. Creating a comprehensive, video-based self-service process will ensure customers are equipped with all the information they need to make a purchase decision.

Additionally, it’s important to continue to provide outstanding customer service after customers buy. Video support that answers questions quickly and accurately will help turn new customers into repeat customers.

In this blog, we set out the six most important types of videos you need to provide clear, easy to follow online support for potential buyers as well as recent customers.

video rant

Bottling everything up never did anyone any good! Releasing your feelings on video is not only cathartic, it makes for an authentic video that tells your followers exactly what you’re all about.

But, you don’t want to come across as someone with anger issues! There’s a fine line between letting people know what you’re really thinking, and oversharing, or offending.

In this post, you’ll learn how to share your feelings on camera (the legally safe way), dress the set, and engage with viewers.

Grab attention with video

Did you know the average human attention span is just eight seconds? That means videographers have only eight seconds to hook viewers before they move to the next thing.

You could say that this makes life hard for video professionals, but we’re glass-half-full people here at SproutVideo! A truly memorable intro is a great opportunity to make a killer first impression, and set yourself apart from the rest.

In this post, we’re going to share actionable tips on what to do during those crucial first few seconds to make your viewers sit up and pay attention.

how to make a video go viral

The question: “What makes a video go viral?” is asked a lot, but the answer is usually rather vague.

An Australian company decided to remove the mystery from viral video and pinpoint the common features of videos we all enjoy watching and sharing. Using their knowledge of virality, they made eight videos, which got an amazing 500,000 comments and 1.6 million likes. What you read next will have a huge impact on the way you make video.

Four exciting video tech trends

(Photo Credit: NYMag)

Last year brought some exciting new video technologies to market, thanks to lots of investment, and many bright minds working in the space. For instance, virtual reality is looking more promising than ever, and cameras keep improving by leaps and bounds.

So, what can we look forward to in the coming months? In this post, we take a close look at four different trends in video tech that we are really excited for in 2017.

New approach to influencer marketing

Working with influencers is a great way to strike up a conversation with your target market, increase sales, and create exciting new content for your organization. But, instead of seeking out influencers and working with them, why not establish your own brand as a thought leader?

In this post, we’re going to share practical advice on using video to accelerate your status as a trusted, knowledgeable influencer in your own right.

video marketing trends for 2017

Video marketing is evolving at a hectic pace, and will certainly continue to do so in the coming year. We already shared our predictions for the most impactful trends for online video in 2017. Now, let’s take a closer look at what, specifically, is going to matter for video marketing.

10 Predictions for Online Video in 2017

The end of 2016 is upon us, and what a year it was! Tumultuous at times, 2016 saw lots of ups and downs. The world of online video is no exception.

From provocative live video streams, to innovative uses for 360 video and virtual reality, 2016 offered a lot of surprising moments.

But, we believe the best is yet to come. To help you hit the ground running in the New Year, here are our top ten predictions for the continuing evolution of online video in 2017.

lodysse_de_cartier

Sometimes we need to escape from it all. Watching shows about the mega-wealthy, pinning fabulous designer clothes on Pinterest, or planning what you’d eat at a Michelin-starred restaurant…

As well as a source of escapism, luxury brands can also provide inspiration for everyday video marketing campaigns. In this post, we take a look at the techniques used by some luxury brands, and some key takeaways for you and your video marketing team.

Sports and Video

Whether you watched the Olympics or not, one thing is clear: people are getting better and better at sports. One of the most effective (legal) tools being used to enhance performance is video, and the ways in which it’s being leveraged for athletes inspired us to explore how the same ideas could be applied to video marketing.

From performance analysis, to teaching assistance, let’s take a look at video can be used to unleash an athlete’s potential, and the lessons we can put into practice off the field.

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