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Video Trends Posts


Sometimes we need to escape from it all. Watching shows about the mega-wealthy, pinning fabulous designer clothes on Pinterest, or planning what you’d eat at a Michelin-starred restaurant…

As well as a source of escapism, luxury brands can also provide inspiration for everyday video marketing campaigns. In this post, we take a look at the techniques used by some luxury brands, and some key takeaways for you and your video marketing team.

Sports and Video

Whether you watched the Olympics or not, one thing is clear: people are getting better and better at sports. One of the most effective (legal) tools being used to enhance performance is video, and the ways in which it’s being leveraged for athletes inspired us to explore how the same ideas could be applied to video marketing.

From performance analysis, to teaching assistance, let’s take a look at video can be used to unleash an athlete’s potential, and the lessons we can put into practice off the field.

Stranger Things

Note: We tried to avoid any specific spoilers in this post. Nevertheless, reader beware if you haven’t finished watching Stranger Things yet.

If you’re like millions of Americans, you just binge watched eight episodes of Stranger Things, the runaway success on Netflix last weekend. You might have even rewatched it while shamelessly ordering more pizza, but we’re not here to judge.

With only eight episodes in the first season, Stranger Things didn’t have a lot of time to get through their storyline. And, with relative newcomers as the writers and directors of the show, the Duffer Brothers needed to quickly achieve one of the most difficult things ever with online video – get people’s attention, and keep it.

Here’s how they pulled it off.

Girl Walking with BackPack

Have you ever wondered how to harness the power of video in the classroom? In our previous post we shared engaging video assignments for elementary and middle school students. Now, we’re going to look at how it can be used to enhance your students’ learning experience (and cut down on your administrative tasks!).

Video in the Classroom

In the classroom, video means instant engagement, and making video is an increasingly important skill for youngsters to develop. We’ve put together ten exciting assignment ideas that will help elementary and middle school teachers get their students making great video! Parents, feel free to steal these ideas for rainy weekends, too.

Native Video

Just because it’s a trend, doesn’t mean it’s universally good. This holds particularly true for native video on social media.

Native video has exploded in the past couple years, as Facebook and other social giants beefed up support for video content, and began promoting it heavily over other content types. But, is native video actually good for your business?

The truth is, native video is more popular than it should be, and here’s why.

Cannes Lions Trends

This year’s Cannes International Festival of Creativity Trends saw an explosion of ideas, with seriously innovative use of technology from those working in creative communications and advertising. Today, we look at the trends and see what they mean for videographers.

Filming Food

If you’re a great cook and want to share your passion, video is the way to do it. The outsize success of Buzzfeed’s Tasty videos make it clear that videos about food are a great way to reach a wide audience. With this simple guide, you can sidestep common mistakes and create a food video that will get your viewers’ taste buds salivating!

Virtual Reality Headset on Girl with Cat
_Image Credit: Rough Guides_

Remember when 3D TVs came out? Maybe you even bought one, or at least considered it. After all, Avatar was pretty cool in 3D, and helped propel the 3D experience for movies into the mainstream.

Since 3D TV began its steady and quick decline in about 2012 after quite a lot of public fanfare, it begs the question – what is so different about virtual reality and 360 video? Are those technologies heading for the same fate?

2016 Presidential Candidates

Online video has impacted virtually every aspect of modern life, and politics is no exception. In some regards, this is really nothing new—ever since President Kennedy was elected, we’ve all been keenly aware of how much video optics matter when it comes to winning over an audience.

The savviest politicians tend to be those who, like all good brands, know how to use video to showcase their platform and draw a crowd. On a national stage, these are the ones who tend to rise in the ranks. But as much as video can help a candidate, it can also hurt—as we’re going to discuss in this post.

Let’s start by taking a look at how politicians prepare (and sometimes don’t prepare) for their close-up.

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