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Video Trends Posts

how to make a video go viral

The question: “What makes a video go viral?” is asked a lot, but the answer is usually rather vague.

An Australian company decided to remove the mystery from viral video and pinpoint the common features of videos we all enjoy watching and sharing. Using their knowledge of virality, they made eight videos, which got an amazing 500,000 comments and 1.6 million likes. What you read next will have a huge impact on the way you make video.

Four exciting video tech trends

(Photo Credit: NYMag)

Last year brought some exciting new video technologies to market, thanks to lots of investment, and many bright minds working in the space. For instance, virtual reality is looking more promising than ever, and cameras keep improving by leaps and bounds.

So, what can we look forward to in the coming months? In this post, we take a close look at four different trends in video tech that we are really excited for in 2017.

New approach to influencer marketing

Working with influencers is a great way to strike up a conversation with your target market, increase sales, and create exciting new content for your organization. But, instead of seeking out influencers and working with them, why not establish your own brand as a thought leader?

In this post, we’re going to share practical advice on using video to accelerate your status as a trusted, knowledgeable influencer in your own right.

video marketing trends for 2017

Video marketing is evolving at a hectic pace, and will certainly continue to do so in the coming year. We already shared our predictions for the most impactful trends for online video in 2017. Now, let’s take a closer look at what, specifically, is going to matter for video marketing.

10 Predictions for Online Video in 2017

The end of 2016 is upon us, and what a year it was! Tumultuous at times, 2016 saw lots of ups and downs. The world of online video is no exception.

From provocative live video streams, to innovative uses for 360 video and virtual reality, 2016 offered a lot of surprising moments.

But, we believe the best is yet to come. To help you hit the ground running in the New Year, here are our top ten predictions for the continuing evolution of online video in 2017.

lodysse_de_cartier

Sometimes we need to escape from it all. Watching shows about the mega-wealthy, pinning fabulous designer clothes on Pinterest, or planning what you’d eat at a Michelin-starred restaurant…

As well as a source of escapism, luxury brands can also provide inspiration for everyday video marketing campaigns. In this post, we take a look at the techniques used by some luxury brands, and some key takeaways for you and your video marketing team.

Sports and Video

Whether you watched the Olympics or not, one thing is clear: people are getting better and better at sports. One of the most effective (legal) tools being used to enhance performance is video, and the ways in which it’s being leveraged for athletes inspired us to explore how the same ideas could be applied to video marketing.

From performance analysis, to teaching assistance, let’s take a look at video can be used to unleash an athlete’s potential, and the lessons we can put into practice off the field.

Stranger Things

Note: We tried to avoid any specific spoilers in this post. Nevertheless, reader beware if you haven’t finished watching Stranger Things yet.

If you’re like millions of Americans, you just binge watched eight episodes of Stranger Things, the runaway success on Netflix last weekend. You might have even rewatched it while shamelessly ordering more pizza, but we’re not here to judge.

With only eight episodes in the first season, Stranger Things didn’t have a lot of time to get through their storyline. And, with relative newcomers as the writers and directors of the show, the Duffer Brothers needed to quickly achieve one of the most difficult things ever with online video – get people’s attention, and keep it.

Here’s how they pulled it off.

Girl Walking with BackPack

Have you ever wondered how to harness the power of video in the classroom? In our previous post we shared engaging video assignments for elementary and middle school students. Now, we’re going to look at how it can be used to enhance your students’ learning experience (and cut down on your administrative tasks!).

Video in the Classroom

In the classroom, video means instant engagement, and making video is an increasingly important skill for youngsters to develop. We’ve put together ten exciting assignment ideas that will help elementary and middle school teachers get their students making great video! Parents, feel free to steal these ideas for rainy weekends, too.

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