Pop videos are the essence of great video marketing. For over three decades now, music videos have represented the sum of the media’s ability to capture public imagination and use it to sell something—in this case, music.
The people behind the videos, the producers and directors, have honed the skill of making great video to a point of near-perfection; in this post we’re looking into the people behind some of the most notable and audience-grabbing music videos of the recent past, because frankly, we could all learn from them. They are, after all, the masters. Read on for the inside scoop on six of your favorite music videos.