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Youtube Posts

Pop videos are the essence of great video marketing. For over three decades now, music videos have represented the sum of the media’s ability to capture public imagination and use it to sell something—in this case, music.

The people behind the videos, the producers and directors, have honed the skill of making great video to a point of near-perfection; in this post we’re looking into the people behind some of the most notable and audience-grabbing music videos of the recent past, because frankly, we could all learn from them. They are, after all, the masters. Read on for the inside scoop on six of your favorite music videos.

In the last few years, quite a few video marketers have established online video as a way to make a big impression as a superstar personality, without the need for high-tech production resources. Though they represent a departure from the slick world of corporate video spots, online video personalities offer a human element that is quirky, accessible, and relatable which keeps viewers hooked.

As you plan your next video marketing campaign, why not learn from some of the superstars of online video? Here are a few of our favorites to help get the ball rolling.

Video Marketing Lessons from Michelle Phan and other Stars

ReelSEO recently published an excellent article outlining some of the issues that small businesses face when using Youtube as their primary video marketing channel. They made several salient points:

  • Youtube had 159 million unique visitors and 13.3 billion video views in December alone: a large, engaged audience
  • Roughly half of Youtube videos have fewer than 500 views
  • Top videos are purely entertaining (think music videos, celebrities, etc.) or produced by major companies with major budgets (Jean-Claude Van Damme for Volvo, for example)

As ReelSEO rightly points out, these characteristics make Youtube seem less than small business-friendly when it comes to video hosting, especially for marketing purposes.

Youtube logo

To their list, I would add the following stats about Youtube:

What to Do if Someone Steals Your Videos

One of the worst things that can happen to you is someone misappropriating your content online. Luckily, you can do a lot to prevent that from happening in the first place. Even in the worst case scenario, you still may have some recourse. Here are the key steps you need to take to ensure that your content will remain yours, and what to do if it falls into the wrong hands.

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