new marketing integrations with SproutVideo

We are excited to announce the addition of five new marketing integrations!

SproutVideo now integrates with a total of ten different marketing platforms. Keep reading to learn about the new marketing integrations we’ve added, and how you can leverage them for your business.

New Marketing Integrations

We previously added support for Constant Contact, Mailchimp, Drip, Aweber, and Infusionsoft. To that list, we’ve just added Campaign Monitor, Act-On, Hubspot, Intercom, and Vertical Response.

All of the supported platforms work in a similar manner with SproutVideo’s lead capture tools. With an integration setup for your account, and email capture enabled for the video(s) of your choice, you can send leads directly to your email or marketing platform.

How to Setup an Integration

Enabling a marketing integration for your account couldn’t be easier. The process to set one up is the same for all supported platforms within your SproutVideo account.

If you don’t already have a SproutVideo account, you can open a free trial today (no credit card required) to test out different integrations.

Navigate to Account Settings, and select Email Integrations on the lefthand side of the screen.

Enable a Marketing Integration for Your SproutVideo Account

There, pick your preferred platform, and click Connect.

You’ll be prompted to enter your credentials for that provider. Then, you’ll be redirected back to your SproutVideo account. You can finish configuring the integration by selecting a list, among other options.

Going forward, any video with email capture enabled will send leads straight to that list. No more exporting and importing!

Details on The New Integrations

Although the basis for all of these integrations is the same, each one is a little unique. Here are the details on the differences between them.

Act-On

Because of how their platform works, SproutVideo will create a list for you within your Act-On account. Then, when your email-gated videos generate leads, we’ll send them automatically to the list we created.

Introducing the Act-On integration with SproutVideo

If you’d like to set up welcome emails or opt-in emails, you can do so within your Act-On account. This integration is great for growing your list.

Campaign Monitor

Once you’ve setup the first part of the integration, you simply need to select a list to which you’ll send your leads. All email-gated videos will now direct the leads they generate to this list.

Introducing the Campaign Monitor Integration with SproutVideo

Since you can pick a specific list, you could potentially create a custom workflow within Campaign Monitor for new subscribers added to your list.

Hubspot

The Hubspot integration is very straightforward because a lot of it happens on the backend. First, we’ll create a contact in Hubspot for any new lead generated by an email-gated video. Then, we’ll automatically pass data about their interactions with your videos using timeline events in Hubspot.

Introducing the Hubspot Integration with SproutVideo

Using that information, you can create different campaigns triggered by different viewing behavior.

Intercom

The Intercom integration is similar to Hubspot because we are able to handle a lot of it on the backend. Every time a video generates a new lead, we pass it to Intercom as a contact. Then, we’ll automatically register any viewing activity as events in Intercom.

Introducing the Intercom Integration with SproutVideo

You can use those events to run targeted marketing campaigns. For example, if someone watches a product video, you could use that event to trigger an email with a special offer.

Vertical Response

With the Vertical Response integration enabled for your account, we automatically create a new contact every time a video generates a lead. You can also pick the list within Vertical Response to which you’d like to direct leads.

Introducing the Vertical Response Integration with SproutVideo

Once the integration is setup, you can start growing your list with your videos.


Are you using a marketing integration with your SproutVideo account? Curious how you might be able to use one? Ask away in the comments below!

Written by Courtney Purchon

Courtney is the Head of Marketing at SproutVideo. Follow her on Twitter.

Posted March 1, 2017

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