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charm viewers with smart video marketing

Audiences are tricky to manage. Say the wrong thing, and they can quickly lose interest in your message. A little charm goes a long way to ensuring viewers engage with your video and stay firmly on your side.

A viewer that has been well and truly charmed is one that will tell others about the video they have seen and help you to share your message. In this post we’re going to look at what makes a charming video and how you can amp up the charm factor in your own video. We share practical tips on building a community of loyal fans, from authenticity and regular posting, to the art of storytelling.

Use Video Email To Reach Customers

You’ve met a potential customer, and they seem really interested. What’s your next move?

When you’re back at the office you could send them an email, but that’s hardly going to set their world alight. Video mail, on the other hand, is a surefire way to get their attention, tell them more about your service, and take your business relationship to the next level.

In this post, we’re going to look at the most effective ways to use video to get your message across.

10 Predictions for Online Video in 2017

The end of 2016 is upon us, and what a year it was! Tumultuous at times, 2016 saw lots of ups and downs. The world of online video is no exception.

From provocative live video streams, to innovative uses for 360 video and virtual reality, 2016 offered a lot of surprising moments.

But, we believe the best is yet to come. To help you hit the ground running in the New Year, here are our top ten predictions for the continuing evolution of online video in 2017.

Use Video Marketing to Reach Your Audience

If your brand needs to connect with a new audience – or even reconnect with an old one – there’s no better way than video. Whether you recently changed your core message, introduced an exciting new product range, or want to engage with an entirely new target market, video will enable you to stay relevant. Even better, your audience can enjoy, take part in, and share your message.

In this blog post, we’re going to share tips on doing exactly that. We’ll walk you through how to define what your brand stands for using video; reflect your customers’ needs; and when and how to communicate with them using video.

What Not To Do When Working With Children or Animals

We’re usually advised to avoid working with small or furry subjects entirely. They’re renowned scene-stealers, and are notoriously hard to corral, much less direct.

However, marketing videos that amp up the cute factor are more likely to get noticed. To help you take advantage of that simple fact, here are twenty things to not do if you’re featuring children or animals in your marketing video.

Handheld Camera Shots in Westworld

This post contains spoilers! Hurry up and finish Season One of HBO’s Westworld before reading if you haven’t done so already.

If you obsessively watched Westworld Season One over the past couple months, you might have caught onto some of their tricks. For instance, the multiple timelines, whether or not certain people are “real,” and when characters are acting under their own free will.

That last one, as it turns out, is particularly hard to suss out at times. Was Maeve told to stay? Was Dolores ever actually cognitive of her past?

One subtle, but remarkable way that the directors highlighted particularly telling scenes was with a handheld filming technique. Here are the details on how they used it, why, and ways you can leverage it for yourself.

New - Upload Larger Video Files

As you may have noticed from years past, we love releasing product updates just before the holidays. Think of it as our little gift to you during a hectic time of year.

This year, we made it possible to upload much larger video files to our platform. We also made uploads resumable, meaning they’ll pick up where you left off if the upload gets interrupted. Keep reading for more details on how our fancy new uploader will make your life easier!

The 10 Best Marketing Videos of 2016

2016 was a tumultuous year, with many ups and downs across the board. The one exception has been online video, which has only moved from strength to strength.

In this post, we’re looking back at some of our favorite marketing videos from 2016. These ten videos made us laugh, cry, or rush out to try the product! Enjoy.

Make a Great Holiday Video With These Tips

The holidays are joyous, merry, and cheerful, but they can also be quite overwhelming. Between the inundation of repetitive jingles, aggressively urgent sales, and the pressure to be the perfect host, it’s all too easy to get caught up in the whirlwind and wake up in 2017 wondering what the hell just happened.

When it comes to video, it’s even harder to stand out. When you have big brands like Sainsbury’s, Burberry, and H&M releasing showstopper holiday videos, how are you ever going to get anyone to watch yours?

Here’s our guide to making a holiday video that will set you apart from the crowds, and help you reach your target audience.

Happy Holiday Cookie

One of our favorite things about this time of year is looking back over the best winter marketing videos. There’s something wonderfully evocative about a holiday marketing video, whether it’s a tear-jerker or a festive fall-off-the-sofa funny commercial.

In this post, we look at the very best holiday videos that were a huge hit, and wrap up lots of tips for videographers as our gift to you.

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