Inbound Marketing Funnel

Video isn’t a one-size fits all for your inbound marketing funnel. Many companies make the mistake of thinking video is a magic bullet, that they only need one, or that it’s just a box they should check. Those same companies likely wind up wondering why video didn’t make much of a difference in their marketing efforts.

In order for video to be truly impactful for inbound marketing, your videos should be aligned with the specific aims you are seeking to achieve at each stage in the buying decision process, as well as your overall marketing strategy. Here is a breakdown of the four different types of videos you can use to nudge potential customers along, and tricks for making yours compelling.

Filming Food

If you’re a great cook and want to share your passion, video is the way to do it. The outsize success of Buzzfeed’s Tasty videos make it clear that videos about food are a great way to reach a wide audience. With this simple guide, you can sidestep common mistakes and create a food video that will get your viewers’ taste buds salivating!

Giving Back

There are a lot of reasons to give back to your community, whether that community is geographic and local, professional, or interest-based. Luckily there are also a lot of ways to give back, especially now. Donating to charity or supporting a worthy project is now as easy as the click of a button or sending a text. Last year alone, over $258 billion was given to charities by individual donors.

Companies and corporations are also realizing that giving back is something that consumers want them to do. If you work in marketing or in the leadership of a company, chances are you have thought about what causes you should be supporting and how best to do it. Well, in this post we’re outlining six simple ways you can build your video strategy and your charitable profile at the same time, with some great ideas for giving back with video.

educational video

The new marketing video is not remotely about you, your product, or your company. It’s about what you can teach your audience that will make them smarter, more efficient, or more effective at something they care about. Here is a breakdown of why educational videos have become such a key part of successful content strategies, and inspirational examples of brands knocking it out of the park.

Special Effects from the Matrix

Sophisticated special effects can give your video a real boost! When used correctly, you will see genuine engagement, more shares, and increased sales leads. Learn more about the techniques you can use to make your videos stand out from the crowd with our simple guide.

video production tips

In an ideal world, your budget for making a video will always include plenty of resources to hire a talented producer to oversee all aspects of your shoot’s planning, execution, and the final editing process. I don’t know about you, but sadly, that’s not the world we live in! Here’s an in-depth look at best practices for managing the entirety of the video production process, giving you a failsafe action plan and thorough checklists for when you have to do it yourself.

Blonde Girl in the Sunshine

Getting into that laid-back summer mood yet? Temperatures are rising, flowers are blooming, and, at least in New York, people are finally wearing bright colors again!

Inspired by the changing of the season, in this post, we’re exploring some of the ways you can capture the more pastoral beauty of summer in your videos, without having to travel too far from the office. Throw on your straw hat and let’s get started!

Women with Hat Lounging in Pool

Well, the weather has been absolutely amazing, and it’s got us thinking about—big surprise—videography! More specifically, we thought it would be useful to offer up some of our tried-and-true tips for capturing the glow of summer on film.

Have you been thinking about running a summer video campaign? The great news is that you can definitely produce something that has that summer feel just in time for actual summer to arrive—and you can start right now!

Here are ten fresh ideas to help you get started.

Virtual Reality Headset on Girl with Cat _Image Credit: Rough Guides_

Remember when 3D TVs came out? Maybe you even bought one, or at least considered it. After all, Avatar was pretty cool in 3D, and helped propel the 3D experience for movies into the mainstream.

Since 3D TV began its steady and quick decline in about 2012 after quite a lot of public fanfare, it begs the question - what is so different about virtual reality and 360 video? Are those technologies heading for the same fate?

How to Relax on Camera

Very few people feel totally natural in front of a video camera. In fact, several people I know who speak in front of large audiences on a fairly regular basis, with plenty of confidence and charisma, freeze up when it’s just them and a camera. It’s hard to put a finger on exactly why this happens; part of it is probably that in front of the camera you become extremely aware of yourself—of how you might look, sound, and what people are going to think when they see you.

The good news is, what people think of you is actually not as big of a deal to them as it is to you. What people remember about a branded video is less often who delivered the message, and much more often what that message was. In other words, what you are saying matters a LOT more than how you look or sound while saying it.

Still, that knowledge alone might not completely calm you down when the camera is on you. So we’ve put together a list of tips to help you relax and get more comfortable in front of the camera that you can implement on your next shooting day.