Microphone on a Mixer

Bad audio can ruin a good video. After spending hours, days even, on a video, the last thing you want to do is ruin it with an amateurish voiceover. But, that doesn’t mean you need to spend a fortune on getting it right. Take a look at these do’s and don’ts for creating a professional voiceover that will really get your message across.

Instagram Champions

You probably know by now that Instagram is a major—and growing—platform for video marketing. In 2015, Instagram launched its ad business, of which video is a big part, and they recently added longer ad formats. Now, users are seeing more and more videos in their Insta feeds, including ads.

If you’re thinking of ways to expand your marketing efforts across platforms, Instagram video is a pretty obvious channel to target. But it’s a unique platform, with its own set of limitations and idiosyncrasies. So how do you make strong brand videos for Instagram? To give you some solid answers, we’re looking to some brands who have recently been making big waves with their videos.

Using a Professional Green Screen

Today’s guest post comes from Ben Hancock of Aletalk Productions, a London-based corporate video production studio.

The limits of green screening are almost endless, and grant filmmakers on all budgets the ability to create impressive digital effects within their videos. Its versatility and the resulting post-production freedom mean that with a carefully planned green screen shoot, you can open up the door to an infinite number of editing possibilities. It also provides you with a fully controllable environment for shoots, allowing you to avoid common issues like background noise, natural lighting, and a whole host of other uncontrollable factors that go hand-in-hand with location shoots.

I’ve compiled what I feel are the four essential tips to ensure that you get a professional green screen result in all your future video production projects, and avoid having to spend endless hours in post-production correcting issues that are easily avoidable during the production stage! Read on for my top tips to getting green screens right.

Best Video Editing Apps for 2016

It’s been awhile since we pointed you toward the best in video editing apps, although creating high-quality video on the move has become an increasingly regular tactic for many brands. Not only are many mobile devices now capable of capturing video to a professional standard, but born-mobile video is also potentially better suited for addressing the mobile marketplace—a fact that matters when mobile audiences are driving more conversions than ever.

It seems like new video production-focused apps come out every day as a result, and it can be tough (and time-consuming) to try them all. Luckily, we’ve done the heavy lifting for you, bringing together a list of our favorite video production apps for mobile, fresh for 2016! Try these to get started.

Exploring video trends around the world

Explainer videos have a bad reputation for being expensive and difficult to get right. When we set out to make a video showcasing our video website features, like any normal company with finite amounts of time and resources to throw at a given project, we had those very same concerns in mind. Here is a breakdown of how we managed to stay under budget and still achieve a quality result we were happy with.

A Deer Crossing a Snowy Road in the Woods

Winter is fully upon us, with chilly winds urging many to stay cozy indoors. However, some of the best and most reusable footage can be captured during the coldest weather, providing you know how to prepare.

In this post, we’re setting you up with the key info you’ll need to film in the snow, from looking after your equipment to getting the right light. Bundle up and let’s get started!

Definitive Guide to B2B Video Marketing ROI

Video marketing is often touted as on the most highly effective ways for B2B companies to reach new potential customers, capture leads, and grow their business. But, how do you really know if you are getting your money’s worth?

In this article, we walk you through how to track, calculate, and improve B2B video marketing return on investment (ROI). Scroll all the way down for a bonus cheat sheet guide to all the equations we’ll use at the bottom of the post!

Red Door Opening into Factory

In recent years, both transparency and corporate responsibility have become major components of many organizations’ public relations strategies. Why is it so important to be transparent to consumers? Because these days, people genuinely care about the origins of what they’re buying.

Empowered by the internet to seek and find information about where products come from and how they’re made, companies that provide windows into their inner workings tend to have much better reputations than those that remain closed off. But how can you share the inside scoop in a way that will get people paying attention? Enter video.

One thing that videos are great for is providing a window—or a doorway—into your company’s inner workings. In this post, we’re looking at a few examples of companies that have used video to share their design and production processes with the public, noting what makes each one so effective along the way.

Woman Sitting at Conference Table with Laptop

As we dive into 2016, it’s a great time to think about how you’re going to keep your team pumped all year long.

Video is one of the tools in your toolkit whose value shouldn’t be underrated. Have you considered the ways you can use video to keep your team connected to each other and company culture? No? Let’s have a look!

iPhone 6S professional camera rig

Today’s guest post comes from Zack Ford, the owner of Barbaric Media, a video production studio based in Manhattan.

I am shooting films with vibrant picture quality and crisp sound design, and I am doing it with an iPhone 6s. Using a camera rig I invented, and utilizing Adobe Premiere for my entire post-production process, I have turned my small Manhattan studio apartment into a production studio capable of making powerful content. I set it all up for less than $2,000 and I handle all aspects of production myself. Here’s how you can do it, too.