After a rapid rise that began about a decade ago, video is now the predominant way of sharing information online. According to Cisco, video accounts for roughly 60% of total web traffic across the globe, and is expected to grow to 80% to 90% of total traffic by 2019. Online video is by far the highest growth area in recent years, increasing 18% between 2013 and 2014. And in the business and enterprise segment, the adoption of video is expected to double between 2014 and 2019.
Those numbers are certainly impressive, but what does all this growth mean for video—where is it going? In this post we take a global perspective on the evolution of online video, giving attention to key trends and video leaders on every continent.
Email campaigns are the bread and butter of SMB marketing. As a growing startup, SproutVideo is no exception. We are constantly looking for better ways to engage our subscribers, grow our list, and provide relevant content to different segments of our subscriber base.
Since we are huge proponents of using video in email marketing, we analyzed the impact video had on one of our recent campaigns, and came up with some killer takeaways for other small businesses tackling the same challenges of subscriber engagement, open rates, and click-through rates. Keep reading to get the details.
Doing collaborative video projects with other brands can be an incredibly valuable part of a B2B video marketing strategy. By combining forces, co-promotion allows both companies to reach new audiences that might have been unaware of their offering before. It also enables you to connect your brand story to others, creating alliances and enriching the social value of your brand.
By working with a new team, you also benefit from an influx of fresh ideas, which can liven up your creative process and help you think outside the box. For all of these reasons, collaboration was benchmarked as a rising trend in video marketing at VidCon 2015—and it doesn’t hurt that it’s now relatively painless to connect with other teams, even over large distances.
But of course, all collaborations come with their challenges. In this post we outline the most common ones for co-promotional video campaigns, and identify some useful approaches for resolving them. If you’re planning another kind of collaboration, this is still for you: most of the points made can be applied to all co-promotional campaigns, video or otherwise.
Marketing automation tools are a business owner’s dream come true. Want to reach out to every new subscriber in a contextual manner? Nurture leads? Send a special offer after someone watches a product video? Marketing automation platforms can help you do all of that, and more. It used to take a big team to handle all of those campaigns, but now it just requires a little advanced planning and a great lead generation strategy.
Since video is one of the most powerful tools in your lead generation arsenal, we have been hard at work adding new marketing automation integrations, and are excited to announce that Drip, a lightweight marketing automation platform for savvy businesses, is now live on our site. Keep reading for tips on how to leverage this new integration, as well as details on how to enable it in your account.
Updating a video player for a video hosting platform is no small undertaking. It’s the most visible part of our platform, and it reaches millions of people worldwide. For the first time in several years, we decided to give our video player a more modern, streamlined look, and we really hope you like it. See what the new player looks like, and get all the details about what’s different, in this post.
Where the heck has the time gone?? It’s hard to believe it’s been 5 years since SproutVideo was founded. In honor of our 5th birthday, we thought it would be fun to look back and see how our site has evolved over time. Keep reading to take a walk down memory lane with us, and to see embarrassing screenshots of our old site designs.
Pop videos are the essence of great video marketing. For over three decades now, music videos have represented the sum of the media’s ability to capture public imagination and use it to sell something—in this case, music.
The people behind the videos, the producers and directors, have honed the skill of making great video to a point of near-perfection; in this post we’re looking into the people behind some of the most notable and audience-grabbing music videos of the recent past, because frankly, we could all learn from them. They are, after all, the masters. Read on for the inside scoop on six of your favorite music videos.
After many, many months of hard work at SproutVideo HQ, we are extremely excited to release our video website features as a part of our core platform offering. These easy-to-use, beautiful, and powerful video sites are now available at no extra cost with all our existing pricing plans for all our customers. We added features, themes, and a fancy new way of designing a gorgeous, unique video website. Keep reading for an overview of the new video website features, including security and marketing tools, as well as more details on our new themes.
As you’re finishing preparations for the amazing tour video of the house you want to sell, it’s time to think about audio. Audio is by far the easiest giveaway for a low-budget video, and so this is where you need to invest some attention to detail — although not a lot of time — to get a strong result.
The most common problem with the audio in amateur videography is a noisy soundtrack, meaning the viewer can hear a lot of white noise or environmental sounds in addition to the focal sounds you intended for them to hear. This could be the rumble of traffic outside, an airplane going by, or just the white noise that registers when the microphone is too far away from the sound source.
Luckily, it’s pretty simple to get rid of that extraneous noise by doing a few simple things. Without further ado, here’s your audio to-do list:
To achieve a polished and professional-looking video tour of your home, lighting is one of the most important elements to get right. The quality of lighting will also have a major visual impact on how attractive—and large or small—your house looks on camera. As a general rule, dark spaces appear smaller, and bright spaces appear larger. But you also don’t want the lighting to be too bright or too harsh. Here are some simple tips for getting the lighting right.