Get the latest video news and tips straight to your inbox, every week:

Posts tagged with “ authenticity”

vlogging mistakes

Whether vlogging is your livelihood, a new initiative for the company blog, or a hobby, making high quality videos is a must. This doesn’t necessarily mean using expensive hardware – that’s actually not as important as you might think.

Rather, you have to take into account a wide range of elements. From lighting to hyperlinks, special guests to authenticity, here’s a checklist of things all vloggers need to get right.

real estate video

Let’s face it, most real estate videos are boring. We’ve got news for all you realtors – they don’t have to be! It’s time to move beyond shooting a virtual tour of the house.

To produce high quality, engaging real estate videos, you don’t need to be a video expert and you certainly don’t need to hire a team of professionals. With this guide, some basic equipment, and lots of enthusiasm, you can do it yourself.

In this post, we’ll show you how to make videos that will help sell your properties faster than ever. We’ll share tips on how to use emotion and humor effectively, explore the surrounding environment, and livestreaming.

be different about page

Did you know that more than half of your website visitors want to see an About page? It’s one of those pages that many of us are guilty of overlooking. But, it’s more important than you might think.

It’s where you tell your story, set out your brand ethos, and start to build a relationship with customers. There’s nowhere better to upload a great video that really grabs their attention.

In this post, we share tips for upgrading your About page with video. You’ll learn how to produce video content that will not only interest prospects, but move them further down the sales funnel.

brands who are video marketing champions

Have you ever wondered what it takes to make videos that are memorable and emotive? Does it require oodles of cash? A huge team of videography experts? Not necessarily – although these things certainly don’t hurt!

What’s important is a thorough understanding of your target audience, a willingness to do something different when it comes to video, and a good network of ambassadors. Today, we’re looking at three brands outperforming their competition to see exactly what they do with video.

video marketing lessons from bakeries

Almost 65 percent of people eat dessert at least once a week. The baking industry is worth $311 billion across the US.That’s great news for bakery owners!

There are two ways of looking at this: customers are prepared to spend money on sweet treats; and there’s a huge amount of competition for artisan bakers. Setting yourself apart from other businesses – indie and major baked good suppliers – is more important than ever.

An engaging video marketing strategy will encourage buyers to call into your bakery on a regular basis, for everything from fresh bread, to special celebration cakes. You don’t have to hire a video production company to action these ideas – they’re either low-cost or no-cost, and are easy to produce. Let’s get started!

how to make a video go viral

The question: “What makes a video go viral?” is asked a lot, but the answer is usually rather vague.

An Australian company decided to remove the mystery from viral video and pinpoint the common features of videos we all enjoy watching and sharing. Using their knowledge of virality, they made eight videos, which got an amazing 500,000 comments and 1.6 million likes. What you read next will have a huge impact on the way you make video.

how to make authentic videos

Authenticity is frequently cited as an important part of successful video marketing campaigns. But, experts rarely share practical advice on what exactly constitutes an ‘authentic’ video, or how to make authentic videos.

Often, this industry buzzword means videos that feature real people rather than actors. Customer testimonials are not only more believable, they’re usually more compelling.

In this post, we’re going to look at the most authentic type of video marketing campaigns – those featuring real customers. We look at how to recruit the right ‘real’ people, and how to get the best out of them.

x
Don't miss a post — get them by email! Learn how to: