Get the latest video news and tips straight to your inbox, every week:

Posts tagged with “ customer testimonial”

be different about page

Did you know that more than half of your website visitors want to see an About page? It’s one of those pages that many of us are guilty of overlooking. But, it’s more important than you might think.

It’s where you tell your story, set out your brand ethos, and start to build a relationship with customers. There’s nowhere better to upload a great video that really grabs their attention.

In this post, we share tips for upgrading your About page with video. You’ll learn how to produce video content that will not only interest prospects, but move them further down the sales funnel.

drive online sales with self-service video

Do you know the perfect way to lose an online sale? Forcing your customer to stop the purchase process to phone or email your company to ask a question. Creating a comprehensive, video-based self-service process will ensure customers are equipped with all the information they need to make a purchase decision.

Additionally, it’s important to continue to provide outstanding customer service after customers buy. Video support that answers questions quickly and accurately will help turn new customers into repeat customers.

In this blog, we set out the six most important types of videos you need to provide clear, easy to follow online support for potential buyers as well as recent customers.

how to make authentic videos

Authenticity is frequently cited as an important part of successful video marketing campaigns. But, experts rarely share practical advice on what exactly constitutes an ‘authentic’ video, or how to make authentic videos.

Often, this industry buzzword means videos that feature real people rather than actors. Customer testimonials are not only more believable, they’re usually more compelling.

In this post, we’re going to look at the most authentic type of video marketing campaigns – those featuring real customers. We look at how to recruit the right ‘real’ people, and how to get the best out of them.

How to Capture Event Video

Events are a goldmine for videographers. With so much going on, it can feel overwhelming to try to capture it all on video. In this post, we’re going to take a look at the most valuable types of footage you can’t miss at your next company event.

x
Don't miss a post — get them by email! Learn how to: