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Posts tagged with “ video marketing”

New approach to influencer marketing

Working with influencers is a great way to strike up a conversation with your target market, increase sales, and create exciting new content for your organization. But, instead of seeking out influencers and working with them, why not establish your own brand as a thought leader?

In this post, we’re going to share practical advice on using video to accelerate your status as a trusted, knowledgeable influencer in your own right.

charm viewers with smart video marketing

Audiences are tricky to manage. Say the wrong thing, and they can quickly lose interest in your message. A little charm goes a long way to ensuring viewers engage with your video and stay firmly on your side.

A viewer that has been well and truly charmed is one that will tell others about the video they have seen and help you to share your message. In this post we’re going to look at what makes a charming video and how you can amp up the charm factor in your own video. We share practical tips on building a community of loyal fans, from authenticity and regular posting, to the art of storytelling.

What Not To Do When Working With Children or Animals

We’re usually advised to avoid working with small or furry subjects entirely. They’re renowned scene-stealers, and are notoriously hard to corral, much less direct.

However, marketing videos that amp up the cute factor are more likely to get noticed. To help you take advantage of that simple fact, here are twenty things to not do if you’re featuring children or animals in your marketing video.

Video Marketing Lessons from Auto Brands

Have you seen a car advert recently that make you stop what you were doing and pay attention? We bet you have – the auto industry consistently churns out hit after hit.

We took a close look at the techniques used to hook viewers in a few of our favorites, and came up with some steal-worth tips you should drive right off the lot into your next campaign.

 

How to Capture Event Video

Events are a goldmine for videographers. With so much going on, it can feel overwhelming to try to capture it all on video. In this post, we’re going to take a look at the most valuable types of footage you can’t miss at your next company event.

Concept Videos for Attracting Investors

If you have an idea for a great product, but haven’t got a prototype, how do you convince investors to fund your venture?

Here are all the practical tips you’ll need for creating a video that has the wow factor to get investors keen to be part of the journey.

Customer testimonials on camera

Fact: your customers are more persuasive than you. When it comes to telling others how great your organization is, a testimonial from a customer is hugely compelling. A video testimonial featuring happy customers is something that every business should produce.

But, not all video testimonials are created equal. With this guide, you can make your video stand out from the crowd. And, we’ll share some tips on working efficiently and empathetically with your customers to produce engaging, authentic testimonials.

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