Our last post gave you the first steps to planning your next video campaign in record time — a single workday! Here’s the conclusion, and thanks for checking back in!
So you’ve got the morning out of the way, and you’re in the process of gathering up a valuable store of data about your video’s audience…
12:15 pm – Refer to your own data: 30 minutes.
If you’ve produced videos before, you should have a great deal of data that will be able to tell you, simply and quickly, what people visiting your site or viewing your videos have responded to best.
12:45 pm – Analyze your data and choose a topic: 15 minutes.
Knowing what you now know about your target audience’s interests and behavior, narrow your list of topics down to the one that will likely get the best response based on your research.
1:00 pm – Break for lunch: 60 minutes.
Good work so far. You’re halfway there. Combine protein and carbs for the best recovery and brain-energy boost, and get back to work.
2:00 pm – Refine your video idea: 30 minutes.
Now that you’ve got your topic and a lot of information in front of you, spend half an hour brainstorming what your video should ideally include, and try to get a basic outline in place.
2:30 pm – Storyboard: 60 – 90 minutes.
Storyboarding is the pretty straightforward process of breaking your video into visual or modular steps in order to plan production efficiently. You can do it using pen and paper, or you can you a program like StoryBoard Pro — this is totally up to you.
Based on your brainstorm and outline from the last step, break your video down into camera shots, and draw or render a simple image for each shot that communicates what that shot might look like.
Then, make note of practical points crucial to each shot, for example what verbal content needs to be delivered, how long the shot should last, location or setting, props you’ll need, special effects, subtitles or anything else to be added in post-production, and so on. Being fairly detailed will help you in the last steps of the planning process (see Resources, below).
4:00 pm – Dynamic rest: 30 minutes.
Your energy is fading. Run up and down the nearest staircase. Get some herbal tea. And then go find a teammate or the nearest person who has ten minutes and run the video concept by them, requesting constructive feedback.
3:50 pm – Refine your storyboard. 10 minutes.
Based on feedback from your team, get your video down to its leanest: cut things that don’t work and refine details to make your video truly pop.
4:00 pm – Resources: 30 minutes
Now go through your storyboard and list everything you’ll need for video production, from filming equipment to makeup to lighting to video editing software. Then write out a production schedule for filming, and call your team, because you’ve got a video to make!
Note: The one thing that’s missing here is scripting. Unfortunately, depending on the type of video, it’s hard to guess how long scripting will take. Some videos rely on team interviews, visuals, or ad-libbing, so scripting isn’t intensive. However, videos with a lot of verbal or textual content may take time to script.
That’s your video planning day, with an hour to spare! Be sure to let us know how it worked for you!
Have any ideas for making the process even more efficient? Get in touch through comments, or find us on Twitter, @SproutVideo. Happy filming!