Analytics Posts

Tying Revenue To Video

Are your videos making you money? If you’re like many marketers or business-owners out there, you might not have a clear answer to that question.

In the rush to create content and keep up with consumer expectations, it’s important to press pause and check that what you’re doing is actually working. In this post, we’ll show you different ways to tie revenue back to a specific video.

measure traction with video analytics

Traction is the early support from your target customer base that allows you to quite literally “get the ball rolling.” Like a runner sprinting off the line, you need good grip to get started. If the support is continuous, and grows in numbers, the runner moves faster and more efficiently as they accelerate. The runner, of course, is your business, and their momentum is ideally an upwards peak in customers!

While traction is primarily used in the context of early stage startups, it also applies to companies in any stage of development. For instance, when launching new product lines, rebranding, or continuing to expand at a healthy rate.

In this post, we’ll share video metrics that are helpful in measuring and improving traction for each stage of growth. These tips apply whether your company is barely more than a daydream, or already a well-established brand.

efficacy of b2b video

B2B companies have been slow to jump on the video marketing bandwagon. For some, it’s a concern of equipmentnot having the right team in place, or lacking the budget to make videos.

For still others, it’s a matter of not knowing how to measure their video marketing return-on-investment. After all, if you can’t track it, how can you be sure you’re getting your money’s worth?

Today, we’re going to focus on this particular challenge by analyzing five different B2B video marketing goals, and looking at real world examples along the way.

video marketing lessons from auto body repair shop

Customer communication is key to growing just about any business. After all, a well-informed customer who fully understands your product, or the services you’ll provide, is much likelier to be happy with the outcome. Happy customers might even tell their friends, helping to generate that all important brand awareness for your business.

As a business that relies heavily of word-of-mouth and referrals, auto body shops in particular suffer from a lack of consumer education and transparency. What’s really happening to your car, possibly the most expensive thing you own, after you drop it off?

Video, a highly effective teaching tool, can help bring transparency to your business, and educate your customers. In this post, we’ve come up with impactful, engaging tips for using video to share your expertise and services.

Use Video Marketing to Reach Your Audience

If your brand needs to connect with a new audience – or even reconnect with an old one – there’s no better way than video. Whether you recently changed your core message, introduced an exciting new product range, or want to engage with an entirely new target market, video will enable you to stay relevant. Even better, your audience can enjoy, take part in, and share your message.

In this blog post, we’re going to share tips on doing exactly that. We’ll walk you through how to define what your brand stands for using video; reflect your customers’ needs; and when and how to communicate with them using video.

Guide to A/B Testing Videos

Making an awesome video is part art, part science. Testing which bits of your video work, and which need more attention, is more fun than you might think. So get your lab coat on, your notebook out, and start a/b testing videos!

Track and improvide video engagement metrics

You invested a lot of time and effort producing your video, and the end result looks really good. It seems to be getting a lot of plays, but how do you know whether it’s really having an impact on your viewers?

Tracking viewer engagement is one of the best ways to determine whether or not your video is actually delivering your message to your intended audience. Here’s how to determine the engagement rate for your video, some tips for improving it over time, and ideas for leveraging your data in your campaigns.

understand viewer personas to drive engagement

Ever spend a ton of time and money producing a video, only to get a lackluster number of plays, and zero engagement from your viewers?

Clearly, you missed the mark somehow. We all have at some point. The key is to learn how to avoid falling flat with your video content.

By researching your audience, and understanding your target viewers, you can ensure you only create engaging content they’ll return to time and again. Here is how to get to know your audience, build targeted viewer personas, and use that knowledge to improve your video marketing strategy.

video analytics

Research projects that online video traffic will quadruple by 2020. To take advantage of this compelling trend, it’s critically important to optimize your video marketing strategy to make sure you’re getting a good return on your investment. Professional video hosting providers, like SproutVideo, can furnish you with an array of analytics tools to help.

Here’s a brief overview of the metrics that we think will help you a) judge the success of each video, and b) create videos that perform better.

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