The phrase ‘content is king’ has gone undisputed for several years now, and for good reason. Inbound marketing and SEO strategies have been very successful for many companies. However, customers today expect marketing to be timely, personalized, and helpful. If you miss the mark, you might not get another shot to capture their attention.
Not surprisingly, many companies are choosing to automate their marketing campaigns to ensure they are on target with their messaging to consumers. To stand out from the competition, and engage their audience, many are also finding video to be a really important tool in their arsenal.
If you’re looking to engage more prospects and drive a higher ROI, keep reading to learn how to enhance your automated marketing campaigns with video.