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Great Business Tools Posts

using video for customer support

Over the past ten years, customer support has evolved at warp speed. In highly competitive markets, with distracted, time-pressed customers, excellent customer service can make or break a company. It’s imperative for businesses, no matter distance or size or budget, to make each and every customer feel as if they are the only one.

In this post, learn how to turn customer support into an asset for your business by using video to drive engagement, utilization, and retention.

clever ways to use only a laptop to make video

Need to make a video, but don’t have a camera? No problem!

There are plenty of imaginative ways to create video with just a laptop. We’ll walk you through ten of the most accessible and straightforward ways you can make video without any fancy gear at all. Warning: once you read this post, you’re out of excuses for not making more video!

new marketing integrations with SproutVideo

We are excited to announce the addition of five new marketing integrations!

SproutVideo now integrates with a total of ten different marketing platforms. Keep reading to learn about the new marketing integrations we’ve added, and how you can leverage them for your business.

using viewer logins for business

Sometimes, you don’t want the whole world to see your video. In fact, many of the businesses we talk to are more concerned about the privacy of their videos than anything else.

Issuing a login to viewers, with which they can access your videos, is a highly secure and easy way to share your content. It’s simple to setup, straightforward for the viewer, and can be tightly controlled by the content owner.

In this post, we’ll walk you through eight of the most clever ways you can use logins for sharing your videos, with some tips and tricks thrown in to boot.

Free Resources to Save Videographers Time and Money

Wouldn’t you love to make more video content? If you’re like 83% of marketers, the answer is a resounding “yes!”

Unfortunately, a lack of time and resources is likely getting in the way. Today, we’re here to help you overcome those obstacles with an extensive post covering the best free resources you can use to make more video. Keep reading to get the skinny on the best free sources of footage, tutorials, hands-on experience, editing programs, and even equipment.

Leveraging Customer Feedback

We wouldn’t be anywhere without our customers.

This isn’t just about keeping the lights on. It’s really about building a better video hosting platform for business by listening carefully to what our customers are telling us.

Gathering, analyzing, and implementing customer feedback is one of the most important activities a business can embark on. All too often, it’s left too late, or done as an afterthought.

Here’s how we moved from reactive, anecdotal user research to a methodical, customer-centric process.

New Integration wtih Drip Marketing

Marketing automation tools are a business owner’s dream come true. Want to reach out to every new subscriber in a contextual manner? Nurture leads? Send a special offer after someone watches a product video? Marketing automation platforms can help you do all of that, and more. It used to take a big team to handle all of those campaigns, but now it just requires a little advanced planning and a great lead generation strategy.

Since video is one of the most powerful tools in your lead generation arsenal, we have been hard at work adding new marketing automation integrations, and are excited to announce that Drip, a lightweight marketing automation platform for savvy businesses, is now live on our site. Keep reading for tips on how to leverage this new integration, as well as details on how to enable it in your account.

explainer video

If you don’t have an explainer video on your homepage, you are missing out. The positive impact on everything from SEO to conversion rates has been well-documented. Explainer videos have become an essential marketing tool for any business with an online presence (e.g. everyone).

So, what separates an effective, compelling explainer video from the crowd? Keep reading to learn the six keys to explainer video success.

Video Interview
Photo Credit: Mashable.

Using video conferences to prescreen job candidates is not new, and has been happening since Skype and other platforms made it easy to connect with people through a webcam. A more recent trend is the use of pre-recorded videos in the application process, where, rather than writing out their responses to interview questions or a phone screen, a candidate has to submit a video of themselves instead. According to a recent article in Forbes, nearly 1 in 5 job candidates has participated in a video interview in the past year. Why are so many companies jumping on this video interview trend, especially for pre-screening candidates?

This is a tricky subject for us to discuss, because we clearly have a vested interest as a video hosting service provider. That being said, if you are looking into self-hosting your videos, there are some key issues to consider before taking the plunge.

Efficiency

The first and foremost point is efficiency. Even if you have a lot of videos, your storage and bandwidth needs are still going to be less than if you pooled your content with other sites, so you will wind up paying a lot more per GB. Video hosting providers are able to negotiate better rates with CDNs because they handle more volume in both bandwidth and storage. Even after taking their margin into account, you are likely getting a better deal on each GB of storage and bandwidth than if you try to go it alone.

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