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Guest Post Posts

Testimonial Videos

Testimonials are a powerful way to encourage new customers and to build your brand identity. Yet they have to be done properly to be effective.

Testimonial videos that feel rote, generic, or coached aren’t going to inspire trust in your brand — quite the opposite. If you want to create testimonial videos that customers really listen to, you need to improve your techniques.

In this guest post from D-Mak Productions, we explore six trade secrets to producing compelling testimonial videos.

hiring freelancers for business video

The standards for business video are incredibly high. Any problems related to the audio, visuals, or post-production can derail the final product, leading to reduced viewer engagement and unhappy clients. This applies whether the content is destined to be a commercial, shared online, or for internal communications.

For that reason, video production companies rely on freelancers with highly specialized skill sets. Since freelancers are typically hired per project, on-boarding these new team members presents its own challenges.

In this guest post from Melty Cone Video, they share their expertise in hiring freelancers. Here are their tips for consistently promoting great working relationships, efficient working environments, and ensuring smooth shoot days.

psychology of video and customers By A. and I. Kruk on Shutterstock

Photo Credit: A. and I. Kruk on Shutterstock

It’s no secret – video is everywhere! Brands are using video in new and exciting ways and enjoying unheard of results, like higher time on page, lower bounce rate, and jumps in SEO. But why? What is it about video that leads to higher engagement and interaction rates?

It has a lot to do with human psychology. Video as a medium is more engaging than other mediums, tugging at our heartstrings and captivating our attention better than anything else. If you’ve ever cried at a movie, you know what we mean! And, when you use it in your marketing efforts, a lot of these same effects carry through. The difference? That emotion and connection can ultimately help convert a viewer into a paying customer.

In this guest post from our friends at Lemonlight, we’ll take a look at just why video is such a powerhouse and how you can use that to your advantage.

People Watching Video on Smartphone by Jacob Lund

Photo Credit: Jacob Lund on Shutterstock

It’s a hard truth that not every product is exciting. They might be incredibly necessary, they might even solve important problems, but at the end of the day, they are still… boring.

However, that doesn’t mean the stories told about these products have to be boring. In fact, using video, you can demonstrate the exact opposite. The key to success is to use powerful, emotional connections to sell something that otherwise might be seen as dull.

In this guest post from Bold Content Video, we’ll examine four different campaigns that managed to deliver exciting videos about relatively boring products, with key takeaways for your own business.

Royal VIP on Set

In this guest post from Bold Content Video, learn exactly how to work with a VIP on set, and the important considerations you’ll need to keep in mind.

How would you handle a film shoot featuring a member of the British Royal Family? We at Bold Content Video have recently wrapped a project doing just that.

In fact, our set was packed with VIPs, as you can see in the behind-the-scenes photo above. From left to right: Radio DJ Roman Kemp, Former Professional Footballer Rio Ferdinand, The Duke of Cambridge Prince William, Journalist/Influencer Carl Anka, and Musician Loyle Carner.

While it may seem incredibly daunting to conduct such a high-profile event, with the right tips, it will be simpler than you think. Keep reading for our suggestions to help your next VIP (or Royal!) shoot run smoothly.

post-production tips

This post was contributed by VEEDYOU Media, a professional video editing services firm. They definitely know a thing or two about getting the most out of video editing!

Video marketing can offer excellent return on investment. That’s especially true if you keep your production costs low and setup your advertising campaign correctly.

However, some of the biggest gains in conversion rates can actually be derived from the editing process in post-production. Simple changes can result in an even higher ROI.

In this post, we explore five tips you can easily use in post-production to ramp up your conversions.

Story-Telling and Videos

Why do we find stories so engaging? Why do tall tales stand clear and vibrant in our memories when facts and figures have long since faded?

Maybe it’s because stories have been the backbone of humanity from day one. But how do you craft a story? Is there a formula? A concrete set of steps?

In this post, I’m going to answer those questions by sharing the eleven essential ingredients you need to tell irresistible stories with video.

Using a Professional Green Screen

Today’s guest post comes from Ben Hancock of Aletalk Productions, a London-based corporate video production studio.

The limits of green screening are almost endless, and grant filmmakers on all budgets the ability to create impressive digital effects within their videos. Its versatility and the resulting post-production freedom mean that with a carefully planned green screen shoot, you can open up the door to an infinite number of editing possibilities. It also provides you with a fully controllable environment for shoots, allowing you to avoid common issues like background noise, natural lighting, and a whole host of other uncontrollable factors that go hand-in-hand with location shoots.

I’ve compiled what I feel are the four essential tips to ensure that you get a professional green screen result in all your future video production projects, and avoid having to spend endless hours in post-production correcting issues that are easily avoidable during the production stage! Read on for my top tips to getting green screens right.

Filming Tips for a Better Editing Experience

In a world where producing great video is essential, and capturing HD footage is effortless, editing has become the special sauce that can set you apart.

Tommy Tranfaglia and his team created DreamItReel to give the masses access to professional video editing. As video editing experts, they know all too well that not all footage is created equal. Here are five quick tips from Tommy for making sure that what you’re filming will be easy to edit when the time comes.

Intro to Motion Graphics in Video

In this guest post from Motion Array, learn how to design and use motion graphics in your videos.

There are lots of elements to making a great video, from shot composition to editing techniques and color grading. One often overlooked element is motion graphics. It’s true that not every video needs graphics, and it’s also true that poorly conceived graphics can bring down the overall quality of a video. But, the right motion graphics can really improve the final result when integrated properly.

Whether you are a motion graphics expert or you find the whole thing to be a confusing mess, we are going to explain the ins and outs of common motion graphics elements today, along with some tips for how to easily implement them in your next video.

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