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Guest Post Posts

Good Lighting for Video Subjects

First impressions are formed in just a couple seconds. If your video is poorly lit, the best interview in the world, with the most interesting person in the world, can instantly lose credibility and cause viewers to click away.

If you are just starting out with video, or don’t have an expensive light kit handy, then utilize the following steps to make your subject look their best.

You’ve decided you need an explainer video for your homepage to help prospective website visitors understand what you do faster. Great! Your boss approved the budget and you are ready to find a video production company to help you. You may be familiar with companies that have produced videos for your competitors or maybe you’ve been perusing some production company sites to see the quality of their work. Awesome! Now before you start interviewing potential production houses, you need to ask yourself a few questions. Here are five key points to help you get started:

Five Tips to Pick a Video Production Studio

User-Generated Content

In this guest post from John Hallam of Vidrack, a web-based video recorder for crowd-sourcing content, we explore the benefits and challenges of leveraging user-generated content for business.

In the best case scenario, user-generated content can take the headache out of creating great videos for your brand or products. Your fans and followers will happily do that for you, inspiring others to do the same.

The worst case scenario, however, is fairly dire. The videos might range from critical, to profane or highly inappropriate – hardly a boon for your company.

In this guide, we’ll look at different ways you can successfully leverage user-generated content for your business.

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