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Guest Post Posts

Filming Tips for a Better Editing Experience

In a world where producing great video is essential, and capturing HD footage is effortless, editing has become the special sauce that can set you apart.

Tommy Tranfaglia and his team created DreamItReel to give the masses access to professional video editing. As video editing experts, they know all too well that not all footage is created equal. Here are five quick tips from Tommy for making sure that what you’re filming will be easy to edit when the time comes.

Intro to Motion Graphics in Video

In this guest post from Motion Array, learn how to design and use motion graphics in your videos.

There are lots of elements to making a great video, from shot composition to editing techniques and color grading. One often overlooked element is motion graphics. It’s true that not every video needs graphics, and it’s also true that poorly conceived graphics can bring down the overall quality of a video. But, the right motion graphics can really improve the final result when integrated properly.

Whether you are a motion graphics expert or you find the whole thing to be a confusing mess, we are going to explain the ins and outs of common motion graphics elements today, along with some tips for how to easily implement them in your next video.

Good Lighting for Video Subjects

First impressions are formed in just a couple seconds. If your video is poorly lit, the best interview in the world, with the most interesting person in the world, can instantly lose credibility and cause viewers to click away.

If you are just starting out with video, or don’t have an expensive light kit handy, then utilize the following steps to make your subject look their best.

You’ve decided you need an explainer video for your homepage to help prospective website visitors understand what you do faster. Great! Your boss approved the budget and you are ready to find a video production company to help you. You may be familiar with companies that have produced videos for your competitors or maybe you’ve been perusing some production company sites to see the quality of their work. Awesome! Now before you start interviewing potential production houses, you need to ask yourself a few questions. Here are five key points to help you get started:

Five Tips to Pick a Video Production Studio

User-Generated Content

In this guest post from John Hallam of Vidrack, a web-based video recorder for crowd-sourcing content, we explore the benefits and challenges of leveraging user-generated content for business.

In the best case scenario, user-generated content can take the headache out of creating great videos for your brand or products. Your fans and followers will happily do that for you, inspiring others to do the same.

The worst case scenario, however, is fairly dire. The videos might range from critical, to profane or highly inappropriate – hardly a boon for your company.

In this guide, we’ll look at different ways you can successfully leverage user-generated content for your business.

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