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Holiday Posts

2016 Video Resolutions

This year was a big year for video. This is the year that 360-degree video became major, the year that social video outpaced SEO, and the year that we got a new video player design! Okay, so maybe that last one is less of a world-mover and more just awesome for our customers. In any case, 2015 has been amazing, and we want next year to be just as, if not more, amazing.

With that in mind, we are making some awesome resolutions to make sure that our videos keep getting better.

Feel free to borrow and steal them to use as your own!

Snackable Video Content

As we head into the holiday season, it’s only natural to want to incorporate some good old holiday cheer into your videos. Regardless of your industry or offering, getting into the holiday spirit is a nice way to loosen up a little in terms of your communication with your audience.

You can warm up your tone, take on holiday-related themes, or use seasonal visual and audio elements. Basically, it’s an excuse to change things up!

To help make it easy, we’ve come up with five easy ways you can tap into the general merriment of the holiday season in your videos.

Here at SproutVideo, we have a lot to be thankful for this Thanksgiving, like our new office space, new team members, and most of all, our loyal customers. We are also very grateful for hilarious turkey videos, and our favorites are featured below. Enjoy!

Summer Holidays for Video Marketing

A great way to connect with your audience is to incorporate holidays and events in your online video strategy. Not only does it add relevant and entertaining material to your content marketing. It also does exactly what social media is designed to do – connect your brand with your audience in a way that feels natural.

It shows your fans and followers that your brand is more than the products and services you offer. You are a team, and your team holds many of the same interests, concerns, and values they do. When your customers can relate to you on an authentic level, they are more likely to turn to you when it comes time to buy.

Here are four summer holidays you can incorporate into your online video strategy:

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