Mobile Posts

off-the-cuff video shoot

When should you grab your phone to film a quick video, and when should you invest much more heavily in production? As phones become more and more capable of recording high quality video, it can be hard to know which direction to take. 

In this blog, we will be discussing the differences between polished videos and off-the-cuff videos. We’ll look at how we define both styles of video, the pros and cons of each, and explain why you might choose one over the other.

How to Film Fireworks on an iPhone or Android


In our humble opinion, July Fourth is one of the best holidays in America. Everywhere you go you’ll find parties, sparklers, fireworks, and the sweet smells of barbeque. What’s not to love?

Well, for one, you might not love the way those awesome fireworks look on your phone when filming with everything set to auto. Avoid disappointing results this Fourth with these 10 secrets to capturing stellar footage of fireworks displays using your phone.

iPhone 6S professional camera rig

Today’s guest post comes from Zack Ford, the owner of Barbaric Media, a video production studio based in Manhattan.

I am shooting films with vibrant picture quality and crisp sound design, and I am doing it with an iPhone 6s. Using a camera rig I invented, and utilizing Adobe Premiere for my entire post-production process, I have turned my small Manhattan studio apartment into a production studio capable of making powerful content. I set it all up for less than $2,000 and I handle all aspects of production myself. Here’s how you can do it, too.

Mobile video is frequently talked about as a rapidly growing driver of social sharing of videos, but it will have a much farther reaching impact than that on the future of video in general. We have talked about the importance of being mobile ready, but new data from Ericsson elucidates how critical it really is, as well as the additional ways mobile is driving change for online video. Read on for our five year forecast for mobile video.

Make great Video on the Go with these tips

Video editing has a reputation for being time-consuming and very technically involved. However, the days of needing a hefty desktop computer and massive monitor are long behind us.

That equipment is still justified in many situations. However, video editing apps and more powerful phones are making it easier and faster to produce fantastic video in the palm of your hand with a device you already own. Read on for the essentials you need to make professional-looking video with your phone.

Customer support has come a long way in recent years. Although you might occasionally encounter a call center in a farflung region of the globe, a growing number of companies are introducing the ability to get the help you need instantaneously by leveraging a mix of pre-recorded and live video. Here are some examples of the most creative ways companies are approaching this, and tips and tricks for getting it right for your own business.


Using online hosted video for customer support


It is common knowledge that online video consumption is growing by leaps and bounds, but one really important segment of online video requires special attention: mobile video. Whether on a tablet or a smartphone, mobile video is growing faster than online video in general. From 2012 – 2017, global online video traffic is forecast to grow at a CAGR of 32% on fixed devices, whereas mobile online video traffic is forecast to grow at a CAGR of 90%. In areas with high penetration of smartphones, like SouthEast Asia, Europe, and North America, expect that growth to be even more meaningful as technology improves and consumers demand a better viewing experience on mobile devices.

People are viewing online hosted video content on multiple devices

So, what can you do to get ahead of this trend?

best video apps for iPhones

Ideally, you have your kit with you whenever you need to shoot video for your company. Realistically, this isn’t always possible.

What you probably always have, however, is your iPhone. Sure, it can do in a pinch for a quick video. However, the basic camera is pretty limited. That’s where these apps come in!

Each app that made our list makes your on-the-fly video production life a little easier. They allow you to be creative when the time calls for it, and to quickly share an important moment in an impactful way.

If you’re an Android user, we didn’t forget about you! Check out our Android Edition of 6 under 5.

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