Gone are the days of Napster and Kazaa. Those sites are now archaic, but their popularity opened up a chasm of legal issues surrounding music pirating and synching. Song and lyric rights are contentious subjects, with copyright infringement costing some video-makers hundreds of thousands of dollars.
Music piracy is a confusing and costly issue for many videographers and you can quickly find yourself between a rock and a very costly hard place. For even the shortest of films, music is an important co-star to the scenes we film, an invaluable link to our audience’s emotions and memories.
As online filmmakers, we usually do not have the budget of a company like Volkswagen that has the resources to license the rights to a song like Bob Marley’s “Come On Get Happy.” Big names pay big dollars for these songs for a reason: they have an impact on consumer habits, including brand loyalty and identification. So, how do you navigate the legalities of using music in your videos?