Music Posts

Storytelling Without Dialogue

Sometimes, it’s what goes unsaid that adds the most to a story. It might not be your first instinct, but you can engage viewers and get a message across without any dialogue at all.

Given that many videos play without sound, especially if they are autoplaying, or shared on social media, knowing how to craft a silent story is an especially valuable skill. In this post, we explore the pieces that help your viewers put the picture together without a word.

Snackable Video Content

As we head into the holiday season, it’s only natural to want to incorporate some good old holiday cheer into your videos. Regardless of your industry or offering, getting into the holiday spirit is a nice way to loosen up a little in terms of your communication with your audience.

You can warm up your tone, take on holiday-related themes, or use seasonal visual and audio elements. Basically, it’s an excuse to change things up!

To help make it easy, we’ve come up with five easy ways you can tap into the general merriment of the holiday season in your videos.

Pop videos are the essence of great video marketing. For over three decades now, music videos have represented the sum of the media’s ability to capture public imagination and use it to sell something—in this case, music.

The people behind the videos, the producers and directors, have honed the skill of making great video to a point of near-perfection; in this post we’re looking into the people behind some of the most notable and audience-grabbing music videos of the recent past, because frankly, we could all learn from them. They are, after all, the masters. Read on for the inside scoop on six of your favorite music videos.

Pharrell's Happy Music Video
“Image Credit: 24hoursofhappy.com (2013)”

This month’s Video Spotlight is on the epic 2013 music video “Happy” by singer and producer Pharrell Williams, a song that’s still stuck in our head and everyone else’s — for good reason.

The song “Happy” hit number 1 in 24 countries around the world in 2013 and 2014, thanks to the simple yet incredibly effective music video campaign that went alongside it (scroll down to watch it). In this post I’ll run through what worked about the “Happy” video, and we’ll see how you can apply its successful strategies to your own online video campaigns.

music copyright and video

Gone are the days of Napster and Kazaa. Those sites are now archaic, but their popularity opened up a chasm of legal issues surrounding music pirating and synching. Song and lyric rights are contentious subjects, with copyright infringement costing some video-makers hundreds of thousands of dollars.

Music piracy is a confusing and costly issue for many videographers and you can quickly find yourself between a rock and a very costly hard place. For even the shortest of films, music is an important co-star to the scenes we film, an invaluable link to our audience’s emotions and memories.

As online filmmakers, we usually do not have the budget of a company like Volkswagen that has the resources to license the rights to a song like Bob Marley’s “Come On Get Happy.” Big names pay big dollars for these songs for a reason: they have an impact on consumer habits, including brand loyalty and identification. So, how do you navigate the legalities of using music in your videos?

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