New Use For Video Posts

This Earth Day, we’re worried about our planet. It seems as though every year brings news of yet another environmental catastrophe, whether it’s an oil spill, rapidly declining populations of pollinators and frogs, or increasingly extreme weather events brought on by climate change.

Yet, there are signs of hope. More people are conscious of their impact on the environment, and making changes for the better. A large part of why many are finding new motivation to help the environment is video.

Video shines a light on the far-flung reaches of the world, where many people would never travel on their own. It creates a connection with the plight of animals under environmental distress due to habit loss or other factors. And, as a result, it inspires action in a way that few other sources of information can achieve. Keep reading for our thoughts on why video just might save the planet, and steps you can take to help.

firefighting online with video

It’s one of those days. Everything is going wrong – products are failing, websites are crashing, and customers are grumbling. Worse, they’re posting about it online for the world to see!

Before things get out of hand, you need to start engaging with your customers in a helpful and meaningful way. That’s where video comes in.

Video can be a powerful tool to respond to your audience in a time of crisis. However, there are several keys to getting it right. From employing empathy, to adding value, and showing rather than telling, here’s our guide to fighting fires with online video.

Corporate Communications

Corporate communications is more important than ever. It used to mean a stuffy newsletter from a detached higher up sent on a quarterly basis. Or worse, a source of embarrassment for firms. It’s all too easy to leak a misguided memo online these days.

However, corporate communications can be a real asset, especially with the introduction of video. From recruiting, to retention, and improving the efficiency of a workforce, corporate communications offers a lot of potential upside to companies that get it right.

Here’s our guide to modernizing your corporate communications strategy with video.

Four exciting video tech trends

(Photo Credit: NYMag)

Last year brought some exciting new video technologies to market, thanks to lots of investment, and many bright minds working in the space. For instance, virtual reality is looking more promising than ever, and cameras keep improving by leaps and bounds.

So, what can we look forward to in the coming months? In this post, we take a close look at four different trends in video tech that we are really excited for in 2017.

amazingly useful drone footage

There are some shots you just can’t get with a camera on a tripod. In the past, you’d just have to accept that and move on with your life.

Today, that’s where drones come in. Increasingly affordable, and very technologically advanced, a drone might be the best purchase you make all year. This post is all about the types of shots you can only get with a drone to help inspire you once you finally take the plunge.


Sports and Video


Whether you watched the Olympics or not, one thing is clear: people are getting better and better at sports. One of the most effective (legal) tools being used to enhance performance is video, and the ways in which it’s being leveraged for athletes inspired us to explore how the same ideas could be applied to video marketing.

From performance analysis, to teaching assistance, let’s take a look at video can be used to unleash an athlete’s potential, and the lessons we can put into practice off the field.

Woman Wearing Virtual Reality Headset
_Image credit: Nan Palmero_

Virtual reality is one of those concepts that has been on the horizon for what seems like a really long time. It’s been the subject of movies, TV shows, books, articles and various other forms of speculation. Even the phrase “virtual reality” has been used so often and for so long that the actual meaning has become somewhat murky.

Recently, the technology has caught up to the hype. No longer confined to films and the occasional lab or trade show, VR is actually becoming a thing that we normal people can experience—to some degree anyway—and those in the hyper-informed echelons of the media world are letting it be known that VR is going to make a big difference to our lives. But what does this all mean for your brand, and how people interact with it?

four ways to leverage and optimize post-play screens

When someone watches the entirety of your video, you can bet that viewer is more engaged and interested in your content than those who stopped watching mid-way through. One powerful way to maintain that momentum is to leverage a customizable post-play screen – a screen that loads once your video concludes.

Post-play screens can be used in a variety of ways, and can be used for embedded videos, or videos on SproutVideo landing pages and websites, too. Here are four clever ways you can leverage post-play screens according to different goals.

You may have noticed that last week, we doubled bandwidth and quadrupled storage for all our plans, and also introduced new lower pricing tiers. While many subscribers have already gone nuts with all that extra streaming and space, we thought others might need a little inspiration for ways to implement more video in different areas of your business. Here are 8 inspiring ideas to help you get started.

Customer support has come a long way in recent years. Although you might occasionally encounter a call center in a farflung region of the globe, a growing number of companies are introducing the ability to get the help you need instantaneously by leveraging a mix of pre-recorded and live video. Here are some examples of the most creative ways companies are approaching this, and tips and tricks for getting it right for your own business.


Using online hosted video for customer support


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