Summer Posts

Blonde Girl in the Sunshine

Getting into that laid-back summer mood yet? Temperatures are rising, flowers are blooming, and, at least in New York, people are finally wearing bright colors again!

Inspired by the changing of the season, in this post, we’re exploring some of the ways you can capture the more pastoral beauty of summer in your videos, without having to travel too far from the office. Throw on your straw hat and let’s get started!

Women with Hat Lounging in Pool

Well, the weather has been absolutely amazing, and it’s got us thinking about—big surprise—videography! More specifically, we thought it would be useful to offer up some of our tried-and-true tips for capturing the glow of summer on film.

Have you been thinking about running a summer video campaign? The great news is that you can definitely produce something that has that summer feel just in time for actual summer to arrive—and you can start right now!

Here are ten fresh ideas to help you get started.

Cute Child on the Beach

Are you ready for summer??

Okay, maybe it’s not quite time to break out the flip flops, but if you’ve got a video marketing strategy, chances are you’re gearing up to do some filming this May. While summer shooting might sound like a walk in the park, it has its own unique set of challenges to keep in mind.

What you definitely don’t want is to miss out on the great opportunity to shoot some fantastic summer footage because you didn’t know how to prepare, so here’s what to keep in mind as you scout locations for your first shoot of the season.

Summer Holidays for Video Marketing

A great way to connect with your audience is to incorporate holidays and events in your online video strategy. Not only does it add relevant and entertaining material to your content marketing. It also does exactly what social media is designed to do – connect your brand with your audience in a way that feels natural.

It shows your fans and followers that your brand is more than the products and services you offer. You are a team, and your team holds many of the same interests, concerns, and values they do. When your customers can relate to you on an authentic level, they are more likely to turn to you when it comes time to buy.

Here are four summer holidays you can incorporate into your online video strategy:

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