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Video 101 Posts

Choosing the Right Video Cameras

Image of Video Cameras from Microgen/Shutterstock

There are so many options for cameras on the market. Choosing the right one to purchase, or just to use for a video project, can be challenging. In fact, there really isn’t a single right answer to the question, “Which camera should I use?”

Instead, we’d like to defer to the experts on this topic. We surveyed four professional videographers to learn what they consider to be their go-to camera – the one they reach for time and again. Keep reading for amazing insights into which camera systems the pros use, and why.

Editing Audio in Adobe Audition

Audio always needs fine-tuning to sound professional. Still, this highly technical process can be intimidating for lots of video editors, even those with plenty of experience under their belt.

In truth, post-production processing of audio is an entire career track because it’s so specialized and involved. Yet there is quite a lot you can do to improve your audio if you know the basics.

In this episode of our How To Video series, Nick LaClair, head of video production for SproutVideo, walks you through removing unwanted background noise, and optimizing your vocals in Adobe Premiere. Watch the video tutorial below to learn how to edit your audio, and work more efficiently when processing audio in post. His tips will help you save time and avoid common pitfalls when polishing your audio tracks.

example of a clapper for syncing audio

Today, we’re tackling all the advanced audio techniques that separate great audio from the merely good. Our How To Video series host Nick LaClair is joined by professional audio technician, Mike Infante. Together, they’ll walk you through perfecting your mic placement, different mic pickup patterns, and dual recording systems. Make sure your videos sound as good as they look with this in-depth tutorial.

basic audio configurations for mic types
Sure, having the newest, cutting-edge audio equipment is always ideal. However, there are other ways to approach audio that won’t break your budget while still making a significant difference to your finished videos. For example, simply having the right setup for capturing sound can help avoid many common audio problems.

In this post, SproutVideo’s Head of Video Production, Nick LaClair, will go over the basics of capturing high-quality audio by showcasing three different kinds of mic configurations. Keep reading to learn the ins and outs of on-camera mics, lavaliers, and boom mics, and when to use them depending on what you’re shooting.

indoor office video shoot setup

It’s one thing to shoot a video in a studio where you have total control over the lighting setup. It’s quite another to shoot in a typical office environment, with a mix of natural and artificial light sources.

In this episode of our How to Video series, we’re focusing on how to successfully craft indoor environmental lighting to achieve a beautiful end result. This particular tutorial builds on skills we covered in our previous episodes on video interview lighting, and studio lighting.

Whether you have a lot of lighting gear, or just a bright window in a cool space, this guide will help ensure your subjects look their best on camera in an office setting.

Perfect Studio Video Lighting Tutorial

Ever wonder how the pros manage to get that perfect, glow-y lighting when filming in a studio? You’re about to find out.

In this episode of our How To Video series, we cover best practices for studio lighting. Our video tutorial walks you through the equipment to use, and exactly how to position your different lights to get the best results. Keep reading for our illuminating tips on three-point studio lighting.

interview lighting video tutorial

In this episode of our How To Video series, learn how to recreate soft, natural, and flattering lighting for a classic interview setup, and banish dark shadows for good! We’ll cover the tools you need, as well as how to determine when the lighting is just right.

Keeping reading and watch the video below to gain new expertise in this fundamental lighting scenario. 

use of color in video

Choosing the right color schemes for your company and the content you produce is more important than many people think. The impact of color selections on the mood of consumers and the associations that are subconsciously made by certain color combinations can greatly affect the image your brand is projecting.

Here’s how to use color effectively in your videos to tell your company’s story, while still staying relevant and on-trend.

Filming Single Take Oners

Image Credit: Film camera by ponsulak on Shutterstock 

From epic fifteen minute long fight scenes, to fun holiday commercials, single take shots are suddenly everywhere. What used to be a cinematic feat is rapidly becoming commonplace in TV shows, music videos, and online videos.

Still, not all “oners” are made the same way, or for the same reasons. If you’re considering attempting a single take, whether it’s to show off your office’s holiday spirit, or to announce a fancy product release, read this post first. We’ll cover all the different types of single take shots, and how to overcome common challenges they can pose. 

psychology of video and customers By A. and I. Kruk on Shutterstock

Photo Credit: A. and I. Kruk on Shutterstock

It’s no secret – video is everywhere! Brands are using video in new and exciting ways and enjoying unheard of results, like higher time on page, lower bounce rate, and jumps in SEO. But why? What is it about video that leads to higher engagement and interaction rates?

It has a lot to do with human psychology. Video as a medium is more engaging than other mediums, tugging at our heartstrings and captivating our attention better than anything else. If you’ve ever cried at a movie, you know what we mean! And, when you use it in your marketing efforts, a lot of these same effects carry through. The difference? That emotion and connection can ultimately help convert a viewer into a paying customer.

In this guest post from our friends at Lemonlight, we’ll take a look at just why video is such a powerhouse and how you can use that to your advantage.

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