Get the latest video news and tips straight to your inbox, every week:

Video 101 Posts

Factors for Video Image Quality

The image quality can vary significantly between two 4K cameras, as pictured above, but why? Part of the answer is the camera sensor, which we looked at in detail in the last episode of our How To Video series.

However, a lot of the difference also comes down to what happens to the image data after it hits the sensor. There are three main factors: bit rate, bit depth, and chroma subsampling.

If you’re already lost, don’t worry. We’ll break down what each of those terms means, and how they impact footage quality. Watch the video below and keep reading to gain an in-depth understanding of what really makes a difference for pixel perfection.

All About Camera Sensors

Your iPhone shoots 4K, and so does a $50,000 cinema camera. So, what’s the difference? Is all 4K created equal?

The plain and simple answer is a definite NO. As Nick LaClair explains in this episode of our How To Video series, a lot of the difference in footage quality comes down to the role sensors play in processing visual information. Keep reading for a deep dive into how camera sensor size impacts everything, from depth of field and the size of the frame to the level of noise in your image.

help executive look good on camera

Appearing on camera can be nerve-wracking, even for executives. There’s something about staring into a camera lens that tends to spike people’s stress levels, no matter how high-powered their day job might be. After all, just because they’re running a company doesn’t mean they appear on camera all the time. The last thing you want is for your subject to feel uncomfortable with their appearance, or as though they didn’t come across well in the video.

In this post, we cover tips to help executives be at their best in front of the camera. First, we’re tackling the topic of appearance, including what not to wear, and some quick fixes for the day of the shoot. After that, we’ll cover helping them project their best, along with some speaking tips to ensure their message is clearly communicated.

Choosing the Right Video Cameras

Image of Video Cameras from Microgen/Shutterstock

There are so many options for cameras on the market. Choosing the right one to purchase, or just to use for a video project, can be challenging. In fact, there really isn’t a single right answer to the question, “Which camera should I use?”

Instead, we’d like to defer to the experts on this topic. We surveyed four professional videographers to learn what they consider to be their go-to camera – the one they reach for time and again. Keep reading for amazing insights into which camera systems the pros use, and why.

Editing Audio in Adobe Audition

Audio always needs fine-tuning to sound professional. Still, this highly technical process can be intimidating for lots of video editors, even those with plenty of experience under their belt.

In truth, post-production processing of audio is an entire career track because it’s so specialized and involved. Yet there is quite a lot you can do to improve your audio if you know the basics.

In this episode of our How To Video series, Nick LaClair, head of video production for SproutVideo, walks you through removing unwanted background noise, and optimizing your vocals in Adobe Premiere. Watch the video tutorial below to learn how to edit your audio, and work more efficiently when processing audio in post. His tips will help you save time and avoid common pitfalls when polishing your audio tracks.

example of a clapper for syncing audio

Today, we’re tackling all the advanced audio techniques that separate great audio from the merely good. Our How To Video series host Nick LaClair is joined by professional audio technician, Mike Infante. Together, they’ll walk you through perfecting your mic placement, different mic pickup patterns, and dual recording systems. Make sure your videos sound as good as they look with this in-depth tutorial.

basic audio configurations for mic types
Sure, having the newest, cutting-edge audio equipment is always ideal. However, there are other ways to approach audio that won’t break your budget while still making a significant difference to your finished videos. For example, simply having the right setup for capturing sound can help avoid many common audio problems.

In this post, SproutVideo’s Head of Video Production, Nick LaClair, will go over the basics of capturing high-quality audio by showcasing three different kinds of mic configurations. Keep reading to learn the ins and outs of on-camera mics, lavaliers, and boom mics, and when to use them depending on what you’re shooting.

indoor office video shoot setup

It’s one thing to shoot a video in a studio where you have total control over the lighting setup. It’s quite another to shoot in a typical office environment, with a mix of natural and artificial light sources.

In this episode of our How to Video series, we’re focusing on how to successfully craft indoor environmental lighting to achieve a beautiful end result. This particular tutorial builds on skills we covered in our previous episodes on video interview lighting, and studio lighting.

Whether you have a lot of lighting gear, or just a bright window in a cool space, this guide will help ensure your subjects look their best on camera in an office setting.

Perfect Studio Video Lighting Tutorial

Ever wonder how the pros manage to get that perfect, glow-y lighting when filming in a studio? You’re about to find out.

In this episode of our How To Video series, we cover best practices for studio lighting. Our video tutorial walks you through the equipment to use, and exactly how to position your different lights to get the best results. Keep reading for our illuminating tips on three-point studio lighting.

interview lighting video tutorial

In this episode of our How To Video series, learn how to recreate soft, natural, and flattering lighting for a classic interview setup, and banish dark shadows for good! We’ll cover the tools you need, as well as how to determine when the lighting is just right.

Keeping reading and watch the video below to gain new expertise in this fundamental lighting scenario. 

x
Don't miss a post — get them by email! Learn how to: