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Video 101 Posts

Filming Single Take Oners

Image Credit: Film camera by ponsulak on Shutterstock 

From epic fifteen minute long fight scenes, to fun holiday commercials, single take shots are suddenly everywhere. What used to be a cinematic feat is rapidly becoming commonplace in TV shows, music videos, and online videos.

Still, not all “oners” are made the same way, or for the same reasons. If you’re considering attempting a single take, whether it’s to show off your office’s holiday spirit, or to announce a fancy product release, read this post first. We’ll cover all the different types of single take shots, and how to overcome common challenges they can pose. 

psychology of video and customers By A. and I. Kruk on Shutterstock

Photo Credit: A. and I. Kruk on Shutterstock

It’s no secret – video is everywhere! Brands are using video in new and exciting ways and enjoying unheard of results, like higher time on page, lower bounce rate, and jumps in SEO. But why? What is it about video that leads to higher engagement and interaction rates?

It has a lot to do with human psychology. Video as a medium is more engaging than other mediums, tugging at our heartstrings and captivating our attention better than anything else. If you’ve ever cried at a movie, you know what we mean! And, when you use it in your marketing efforts, a lot of these same effects carry through. The difference? That emotion and connection can ultimately help convert a viewer into a paying customer.

In this guest post from our friends at Lemonlight, we’ll take a look at just why video is such a powerhouse and how you can use that to your advantage.

External Hard Drive for Storage and Laptop by Byjeng on Shutterstock

(Photo Credit: Laptop by Byjeng on Shutterstock)

With the advent of 4K and 8K production workflows, video editing means working with incredibly large file sizes. This can present all kinds of issues, from running out of space to frustratingly slow performance. So, what is the best way to store all that data while editing your videos?

Before you run out to buy yet another external drive, make sure that’s really your best bet. We interviewed two video experts to break down your options for working with large files while editing video, and go over the pros and cons of each solution.

Jendra Jarnigan on set

In this episode of our Pro Perspectives series, we catch up with veteran cinematographer Jendra Jarnagin on a bustling set. As Director of Photography of this film, she’s right in the thick of it.

The set appears chaotic, with cast, crew, and equipment in a near constant state of motion. To the untrained eye, it can be hard to see how anything ever gets done. As Jendra explains, it’s really organized chaos. In this post, she walks us through the magic of making movies in prep, with tips for every step of the way.

Making a professional screencast

One of the simplest, most common types of video out there is also one that so many companies manage to get really wrong. We’re talking about screencasts.

They’re everywhere, and they’re usually too long, boring, and suffer from easily correctable faults. Whether they’re out of focus, or hard to follow, there are easy solutions to these problems.

If you’ve ever wondered how to make a sharp screencast video that people will actually want to watch, this post is for you. Here are step-by-step instructions, and a video guide, to show you the ropes.

contract lawyer

Is your marketing strategy best described as ambulance chasing? If there ever was an industry that needed to drag its marketing efforts out of the dark ages, it’s the legal industry.

So why not try something modern and highly impactful? A well-made video will tell people what you’re all about, and the difference you can make when they’re in need. Read on for tips on how to produce an authentic, targeted video.

video rant

Bottling everything up never did anyone any good! Releasing your feelings on video is not only cathartic, it makes for an authentic video that tells your followers exactly what you’re all about.

But, you don’t want to come across as someone with anger issues! There’s a fine line between letting people know what you’re really thinking, and oversharing, or offending.

In this post, you’ll learn how to share your feelings on camera (the legally safe way), dress the set, and engage with viewers.

budget video hacks

So you want to make an amazing video, but your budget isn’t massive? No sweat!

The greatest videos aren’t necessarily the ones that have the resources and production values worthy of a Hollywood blockbuster. They’re the ones with heart.

That’s good news if you don’t have a huge budget. And here’s some more news that’ll make you smile – we’re going to show you how to do it.

In this post, we’ll share six practical, easy to follow ways to make a killer video with limited resources. In no time at all, you’ll be ready to make engaging, shareable videos that gets your audience talking.

Face your fears about being on camera

Butterflies, jitters, dry mouth, vertigo, even mild nausea – all symptoms of the fact that you’re just plain uncomfortable in front of the camera. From our experience, that’s very common. In fact, it’s normal.

But, it doesn’t have to be that way. In this post, we cover thirteen of the best tips for overcoming your fear of the lens to help you face the camera confidently.

Cute Shy Dog Covering Nose

Sometimes, it’s what you don’t say that really counts. This couldn’t be more true for marketing videos, where choosing your words wisely makes a world of difference to the success of your campaign. 

In this post, we’ll look at what NOT to say in your marketing video. From scripts that aren’t realistic to videos that omit that all-important call-to-action, if you avoid the common pain points on this list, your marketing video will be a hit!

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