Video Seo Posts

Grab attention with video

Did you know the average human attention span is just eight seconds? That means videographers have only eight seconds to hook viewers before they move to the next thing.

You could say that this makes life hard for video professionals, but we’re glass-half-full people here at SproutVideo! A truly memorable intro is a great opportunity to make a killer first impression, and set yourself apart from the rest.

In this post, we’re going to share actionable tips on what to do during those crucial first few seconds to make your viewers sit up and pay attention.

Best practices for online video SEO.

Video SEO is key to ensuring you are getting the most out of your videos. Here’s our guide to what you need to know to rise through the rankings and leverage your rich content to drive traffic to your site.

Social Video is the New Video SEO

Video SEO used to be the name of the game, but these days, it’s all about social video. SEO is still definitely important in its own right – you can’t ignore it – but the lines are increasingly blurring between organic and social discovery. So, what does this mean for your videos, and how can you take advantage of these emerging trends?

Automated Video Marketing Campaign Strategy

The phrase ‘content is king’ has gone undisputed for several years now, and for good reason. Inbound marketing and SEO strategies have been very successful for many companies. However, customers today expect marketing to be timely, personalized, and helpful. If you miss the mark, you might not get another shot to capture their attention.

Not surprisingly, many companies are choosing to automate their marketing campaigns to ensure they are on target with their messaging to consumers. To stand out from the competition, and engage their audience, many are also finding video to be a really important tool in their arsenal.

If you’re looking to engage more prospects and drive a higher ROI, keep reading to learn how to enhance your automated marketing campaigns with video.

what is video metadata and how to use it

Metadata is one of those slippery terms. If you’re not particularly technical, the concept might feel a little intimidating.

However, understanding a bit about video metadata is key to getting traction with organic traffic. It can also provide helpful tools for your viewers to search for and discover your videos, allowing them to more quickly watch the ones they want.

On the SproutVideo platform, we’ve provided several ways to alter the metadata for your videos in relatively simple ways. In this post, we’re going to give you a solid basic overview of the key metadata you can set for your videos on our platform. This will help search engines index your content properly, and drive more organic traffic your way.

When conceptualizing video content to add to your website, it can sometimes be difficult to pick the right topic or angle. A smart way to approach it does not start with a video camera or even video editing software, but with Google Webmaster or Google AdWords to get a handle on the search terms that drive converting traffic to your website. These tools are especially valuable because you can use them to obtain all your search query data that is encrypted and consequently absent from other free reporting platforms like Google Analytics. Importantly, these tools are free to use, and are multifaceted – this is just one way to use them to better inform your content creation. Read on for our top tips for using these Google platforms to drive more clicks and conversions with your video content production.

Using keyword data for online hosted video

questions to ask about online video

There is only one question that truly counts for online video. It will shape everything, from production to editing to the final product. Read on to find out what it is, and how to answer it properly.

youtube and small business

YouTube is the default for many small businesses as the place to share their videos online. But, many are left frustrated by the effort required to attract attention away from funny cat videos and pranks.

In this post, we explore reasons that make YouTube a poor choice for many small businesses, as well as ways to successfully incorporate a YouTube channel into your online video strategy.

Before deciding where to publish your videos, consider where they are in your marketing funnel. Are they part of a brand awareness campaign, designed to attract new visitors to your website? Or are they of higher production and content value, potentially offering some sort of “secret sauce” to your viewers, and ultimately capturing leads? If you are not sure, consider the length and content of your video – if it is 30 seconds or less, engaging, and leaves someone wanting more, then it is top of funnel, which is what we will address today.

Classic Marketing Funnel

There was a lot of buzz about video and SEO in 2013, but what about video and SEM? If paid search is one of your main sources of traffic and new customers, adding video to your landing pages can help dramatically improve the performance of your campaigns.

Quality Score

Using video, you can help boost critical stats on your landing pages to lower your CPC and improve your ad rank. Bing and Adwords use a similar method to determine how much you pay for different keywords, and where your ads appear on the page. This metric is known as your Quality Score, a measurement of the relevancy of your keywords, ads, and landing pages to different search terms. Search engines take these factors and your other campaign settings like budget and maximum bids into account when determining where your ads will show and how much you will pay for each click.

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