Video Trends Posts

Red Video Camera System

Video marketing became a major player in the 2010s and has no plans to slow down in 2020 and beyond. A lot of what is relevant for video marketing in 2019 will still be absolutely important this year.

In this blog, we’re going over six video trends and ideas that will help you hit the ground running in 2020.

Year after year, one British retailer sets the standard for emotional storytelling in their Christmas ads. That’s right, we’re talking about John Lewis, the reigning champion of heartwarming, tear-jerking holiday campaigns.

But don’t take our word for whether or not they’re truly the leaders in the holiday ad race – just check the millions of views they’ve racked up every year for over a decade. That type of repeated, viral success is very hard to execute.

In this post, we’ll be breaking down the six aspects of the John Lewis Christmas videos that drive their virality, with takeaways for replicating these strategies in your own videos.

Gift Ideas for Filmmakers

Regardless of the holiday you celebrate, this is the season of giving. Chances are, you know someone who works in video and has been very, very good this year. If you’re stumped on what to get them, we’re here to help with twenty gift ideas for filmmakers.

Below, you’ll find some of the best gift ideas for under $500. Of course, we won’t judge if you get inspired for a little personal shopping while you’re at it.

New Coke and Nostalgia Marketing in Stranger Things

Our understanding of nostalgia, or “the intense longing for home”, has come a long way since it was first “diagnosed” in the 1600’s. Nostalgia has evolved from being seen as a cause of mental distress to being understood as a positive way of coping with it. It’s now viewed as a healthy way to remember the past, build our own identity by increasing self-esteem and social belonging, and even facing the future.

“Interesting etymological history but what does this have to do with video marketing?” you may be wondering. It turns out, this evolution is gold for marketers. Today, we’ll explain the psychology behind the power of nostalgia. We’ll also share some examples of brands successfully using nostalgia to tug at our heartstrings and our purse strings.

Company Culture and Video Marketing

In this guest post from G2, a business software and service review website, we explore how company culture can be a differentiating factor when using video to attract new hires.

The best way to set your company apart in the recruiting marketplace is to highlight your company culture. Company culture can define the tone for your work environment and has a substantial impact on employee satisfaction within their role.

If you have a great culture, show it off in a video! Having a company culture video is a great way to present the best parts of the company to potential candidates – especially when trying to recruit Millennials and Gen Z’s. It’s a strong addition to any recruiting landing page and a great way to show that your company is down to earth.

Keep reading for six tips for leveraging your company culture with video to drive successful recruitment campaigns.

This Earth Day, we’re worried about our planet. It seems as though every year brings news of yet another environmental catastrophe, whether it’s an oil spill, rapidly declining populations of pollinators and frogs, or increasingly extreme weather events brought on by climate change.

Yet, there are signs of hope. More people are conscious of their impact on the environment, and making changes for the better. A large part of why many are finding new motivation to help the environment is video.

Video shines a light on the far-flung reaches of the world, where many people would never travel on their own. It creates a connection with the plight of animals under environmental distress due to habit loss or other factors. And, as a result, it inspires action in a way that few other sources of information can achieve. Keep reading for our thoughts on why video just might save the planet, and steps you can take to help.

use of color in video

Choosing the right color schemes for your company and the content you produce is more important than many people think. The impact of color selections on the mood of consumers and the associations that are subconsciously made by certain color combinations can greatly affect the image your brand is projecting.

Here’s how to use color effectively in your videos to tell your company’s story, while still staying relevant and on-trend.

Holiday Food Video Tips

Ever wonder why food looks so much better on your plate than it does on camera? As it turns out, there are a few simple tricks to filming food so that it looks as good as it tastes.

We’re not talking about crazy food industry sleight of hand, like using shaving cream instead of whipped cream. We’re talking about easy ways you can use existing tools in your kitchen to make your meal picture perfect.

In the video below, we’ll walk you through the four key ingredients you’ll need to create a feast for the eyes.

Filming Single Take Oners

Image Credit: Film camera by ponsulak on Shutterstock 

From epic fifteen minute long fight scenes, to fun holiday commercials, single take shots are suddenly everywhere. What used to be a cinematic feat is rapidly becoming commonplace in TV shows, music videos, and online videos.

Still, not all “oners” are made the same way, or for the same reasons. If you’re considering attempting a single take, whether it’s to show off your office’s holiday spirit, or to announce a fancy product release, read this post first. We’ll cover all the different types of single take shots, and how to overcome common challenges they can pose. 

How to Light a Horror Scene on Film

As the nights grow longer, and the shadows deepen, our minds tend to turn to things that go bump in the night. With Halloween around the corner, it’s the perfect time of year to embrace the spookier side of filmmaking.

In this episode of our How To Video series, we’re diving headfirst into the world of horror. Our video tutorial will walk you through exactly how to light a scene for a most frightful effect. You’ll learn tips for working in adverse conditions, adding atmosphere, avoiding lens flare, and getting a truly terrifying end result.

x
Don't miss a post — get them by email! Learn how to: