3 MIN TO READ We all know a clickbait article when we see one. A catchy headline invites you to click through by hinting at outrageous or unbelievable article contents. It provides just enough detail for you to pause and think, “OK, why not?” In my experience, 9 times out of 10, not actually worth it. And, I’m not the only one who thinks so….
3 MIN TO READ Consultative sales is often an intensive process that requires one-on-one relationship management, making it a lengthy sales cycle and usually very expensive in terms of cost of acquisition. There are right ways and wrong ways to approach consultative sales, but that’s not our focus today. Whether you approach it more like an advisor or a manager, online video can help…
3 MIN TO READ If you don’t have an explainer video on your homepage, you are missing out. The positive impact on everything from SEO to conversion rates has been well-documented. Explainer videos have become an essential marketing tool for any business with an online presence (e.g. everyone). So, what separates an effective, compelling explainer video from the crowd? Keep reading to learn the…
3 MIN TO READ We write about original video content creation fairly frequently, but there is another increasingly popular option known as curation. Content curation has been trending for a while across all mediums, as it can be a nice way to pay a compliment to someone producing quality pieces (with proper attribution of course), as well as to take the pressure off the…
3 MIN TO READ Video marketing works. Not only does video make your website and your company more visible (fun fact: video content can greatly increase your SEO ranking), but it can be so much more compelling than copy or still images. The downside is that video marketing takes more investment than most other methods. Camera, lighting, script, editing, graphics… it can all add…
4 MIN TO READ Whether you are just getting started with online video, or are regularly sharing it online, growing your audience is key. However, it can be really challenging to rise above the noise and stand out from the crowd. In this post, we cover five key steps that lay out exactly how to create and scale an audience for your online videos.
4 MIN TO READ When conceptualizing video content to add to your website, it can sometimes be difficult to pick the right topic or angle. A smart way to approach it does not start with a video camera or even video editing software, but with Google Webmaster or Google AdWords to get a handle on the search terms that drive converting traffic to your…
3 MIN TO READ Online video has completely changed certain industries. Retail is no exception. Online retail has always suffered from the distance between the purchase decision and the physical experience of the purchased product. Workarounds like product sampling have worked reasonably well for certain categories – just ask BirchBox. Still, online video is the only tool that truly helps bridge that gap instantaneously….
