2 MIN TO READ There is a big difference between a strategy and a tactic. Strategy is your overarching methodology for achieving a goal and guides your decisions about how to go after it. Those decisions are your tactics – the tools and activities you employ to make progress against your ultimate objective, and can be quite varied depending on what you are undertaking….
5 MIN TO READ You finally decided to take the plunge into video hosting for your business, and want to implement videos for products, introducing your company, or customer testimonials. But, how do you actually get those videos online? In this post, we break down the key factors you need to consider when signing up with a video hosting provider, and how to make…
3 MIN TO READ When you plan your editorial or marketing calendar, there are a lot of factors that need to be taken into account. For instance, the logical sequence of topics, availability of content and tools, current events, your personal sources for inspiration, and business methodology. When it comes to video marketing, an increasingly important factor is the time of day your message…
4 MIN TO READ There is only one question that truly counts for online video. It will shape everything, from production to editing to the final product. Read on to find out what it is, and how to answer it properly.
4 MIN TO READ The fitness industry is massive and growing. The US represents the largest health and fitness market in the world, valued at an estimated $30 billion, with more than 38,000 locations and over 60 million members. Demand is growing as the US Bureau of Labor Statistics estimates that employment opportunities in this industry will grow faster than average over the next 10…
3 MIN TO READ YouTube is the default for many small businesses as the place to share their videos online. But, many are left frustrated by the effort required to attract attention away from funny cat videos and pranks. In this post, we explore reasons that make YouTube a poor choice for many small businesses, as well as ways to successfully incorporate a YouTube…
3 MIN TO READ Update: We added themes and a video site editor to significantly improve the look and feel of these sites. Read about it in this blog post! Update #2: We launched our video websites out of beta! You no longer have to make a request to have these features added to your account. You can just open a free trial account…
4 MIN TO READ Great – you finally finished that video you have been working on for what seems like forever. It’s ready to share with the world! Now, the big question is, “how do I get people to watch my awesome video?” Sometimes, high production value and a great script aren’t enough. You need to employ specific strategies and tactics to get people…
