Search Results for: testimonials

What’s the first thing that comes to your mind when I say ‘video marketing’? Chances are you’re thinking about explainer videos, funny ads or even customer testimonials. I’d bet a dollar to a dime that you can even go further from those types of videos but you’d never think about educational video. 

You’re not alone – most business owners neglect educational content in their video marketing strategies. However, that doesn’t make it right. In fact, that’s all wrong!

When done correctly, however, educational videos can bring new visitors, increase your visibility and maximize the effectiveness of your marketing. If you’re skeptical, you should try making one. Before you jump in, though, here are some considerations to make to ensure your final video is as close to a perfect educational video as it can be.

efficacy of b2b video

B2B companies have been slow to jump on the video marketing bandwagon. For some, it’s a concern of equipmentnot having the right team in place, or lacking the budget to make videos.

For still others, it’s a matter of not knowing how to measure their video marketing return-on-investment. After all, if you can’t track it, how can you be sure you’re getting your money’s worth?

Today, we’re going to focus on this particular challenge by analyzing five different B2B video marketing goals, and looking at real world examples along the way.

post-production tips

This post was contributed by VEEDYOU Media, a professional video editing services firm. They definitely know a thing or two about getting the most out of video editing!

Video marketing can offer excellent return on investment. That’s especially true if you keep your production costs low and setup your advertising campaign correctly.

However, some of the biggest gains in conversion rates can actually be derived from the editing process in post-production. Simple changes can result in an even higher ROI.

In this post, we explore five tips you can easily use in post-production to ramp up your conversions.

brainstorm video ideas

A well-planned video marketing strategy takes video well beyond a few minutes of material to interest or educate your audience. A solid video marketing strategy will maximize the potential of video to build a lasting connection with your audience.

In this blog, we’re going to share how to build a video marketing strategy that will enable you to set out your road map to success. So step away from the video camera and get out a pen and paper. It’s time to get planning!

contract lawyer

Is your marketing strategy best described as ambulance chasing? If there ever was an industry that needed to drag its marketing efforts out of the dark ages, it’s the legal industry.

So why not try something modern and highly impactful? A well-made video will tell people what you’re all about, and the difference you can make when they’re in need. Read on for tips on how to produce an authentic, targeted video.

use video to drive repeat purchases

Repeat customers are the foundation of every successful business. But, is your organization at risk of losing the connection you’ve worked so hard to make with your customers?

The sale is definitely not closed when the buyer has parted with their cash; in fact, it’s only the beginning! In this blog, we share 11 exciting videos that will keep your company on your customers’ radar.

drive online sales with self-service video

Do you know the perfect way to lose an online sale? Forcing your customer to stop the purchase process to phone or email your company to ask a question. Creating a comprehensive, video-based self-service process will ensure customers are equipped with all the information they need to make a purchase decision.

Additionally, it’s important to continue to provide outstanding customer service after customers buy. Video support that answers questions quickly and accurately will help turn new customers into repeat customers.

In this blog, we set out the six most important types of videos you need to provide clear, easy to follow online support for potential buyers as well as recent customers.

video marketing lessons from auto body repair shop

Customer communication is key to growing just about any business. After all, a well-informed customer who fully understands your product, or the services you’ll provide, is much likelier to be happy with the outcome. Happy customers might even tell their friends, helping to generate that all important brand awareness for your business.

As a business that relies heavily of word-of-mouth and referrals, auto body shops in particular suffer from a lack of consumer education and transparency. What’s really happening to your car, possibly the most expensive thing you own, after you drop it off?

Video, a highly effective teaching tool, can help bring transparency to your business, and educate your customers. In this post, we’ve come up with impactful, engaging tips for using video to share your expertise and services.

video marketing lessons from bakeries

Almost 65 percent of people eat dessert at least once a week. The baking industry is worth $311 billion across the US.That’s great news for bakery owners!

There are two ways of looking at this: customers are prepared to spend money on sweet treats; and there’s a huge amount of competition for artisan bakers. Setting yourself apart from other businesses – indie and major baked good suppliers – is more important than ever.

An engaging video marketing strategy will encourage buyers to call into your bakery on a regular basis, for everything from fresh bread, to special celebration cakes. You don’t have to hire a video production company to action these ideas – they’re either low-cost or no-cost, and are easy to produce. Let’s get started!

how to make authentic videos

Authenticity is frequently cited as an important part of successful video marketing campaigns. But, experts rarely share practical advice on what exactly constitutes an ‘authentic’ video, or how to make authentic videos.

Often, this industry buzzword means videos that feature real people rather than actors. Customer testimonials are not only more believable, they’re usually more compelling.

In this post, we’re going to look at the most authentic type of video marketing campaigns – those featuring real customers. We look at how to recruit the right ‘real’ people, and how to get the best out of them.

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