Search Results for: testimonials

Use Video Email To Reach Customers

You’ve met a potential customer, and they seem really interested. What’s your next move?

When you’re back at the office you could send them an email, but that’s hardly going to set their world alight. Video mail, on the other hand, is a surefire way to get their attention, tell them more about your service, and take your business relationship to the next level.

In this post, we’re going to look at the most effective ways to use video to get your message across.

Accelerate Growth Marketing with Video

Growth marketing refers specifically to the entirety of the customer lifecycle. It has to do with accelerating the rate at which new prospects convert to active users of your product. It can also include new acquisition through customer referrals.

Here’s how to leverage video at every stage of the growth marketing process to improve engagement and drive referrals.

How to Capture Event Video

Events are a goldmine for videographers. With so much going on, it can feel overwhelming to try to capture it all on video. In this post, we’re going to take a look at the most valuable types of footage you can’t miss at your next company event.

Produce High Quality Videos On Your Own

Spielberg doesn’t do it alone. Neither do the Coen brothers. So how on earth can you make a decent, shareable video by yourself?

The good news is that with a few clever hacks, one-person marketing teams can produce great video. In this post, we’ll walk you through the exact steps you need to take to get set up for success even if you’re flying solo.

Product Video Shoot

Evergreen content is great for providing useful information, building a loyal blog following, earning thought leader status, and boosting your site’s SEO. But few companies use evergreen content to its full potential, opting instead to focus more on of-the-moment topics that will, much like the daily headlines, become less interesting by next week, and give people no reason to go rifling through older blog posts.

One challenge is actually knowing what sort of evergreen content you should be producing. In this post, we compiled a hit list of the most popular kinds of evergreen videos you can make to help spark your creativity.

The “sales funnel” is a concept used to describe the process of customer acquisition and maintenance, and is likely familiar to you if you’re in the retail or marketing industries. The “funnel” refers to, in effect, the whittling down of your audience to focus on the customers and potential customers with whom engagement will offer the best ROI.

In this post, we’ll take you through the sales funnel with video, explaining each step and demonstrating how video can be used to approach each stage of the customer acquisition process.

 

Sales and Marketing Funnel

 

User-Generated Content

In this guest post from John Hallam of Vidrack, a web-based video recorder for crowd-sourcing content, we explore the benefits and challenges of leveraging user-generated content for business.

In the best case scenario, user-generated content can take the headache out of creating great videos for your brand or products. Your fans and followers will happily do that for you, inspiring others to do the same.

The worst case scenario, however, is fairly dire. The videos might range from critical, to profane or highly inappropriate – hardly a boon for your company.

In this guide, we’ll look at different ways you can successfully leverage user-generated content for your business.

add video to inbound marketing

Inbound marketing is the art and science of attracting people to your website. The goal is to convert them to leads, customers, and eventually, promoters or brand ambassadors.

Video can be one of the most powerful tools in your arsenal for inbound marketing. Here’s our guide to leveraging video for magnetic inbound marketing.

Consultative sales is often an intensive process that requires one-on-one relationship management, making it a lengthy sales cycle and usually very expensive in terms of cost of acquisition. There are right ways and wrong ways to approach consultative sales, but that’s not our focus today. Whether you approach it more like an advisor or a manager, online video can help move your prospects through the sales cycle and convert them to a paying customer. Here’s how.

Sales cycle

How to Pick a Video Hosting Provider for Your Business

You finally decided to take the plunge into video hosting for your business, and want to implement videos for products, introducing your company, or customer testimonials. But, how do you actually get those videos online?

In this post, we break down the key factors you need to consider when signing up with a video hosting provider, and how to make the best choice for your business.

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