4 MIN TO READ Fact: your customers are more persuasive than you. When it comes to telling others how great your organization is, a testimonial from a customer is hugely compelling. A video testimonial featuring happy customers is something that every business should produce. But, not all video testimonials are created equal. With this guide, you can make your video stand out from the…
3 MIN TO READ Publicizing your glowing customer testimonials can be a nice way to spread the word about your product or service. But, did you know capturing testimonials on video can be even more effective than putting them in print? That said, many companies hire actors and script testimonial videos. This makes the old formula (Person in a Studio Says Why Brand X is…
5 MIN TO READ Discover how to use video to achieve business goals in customer support, learning and development, marketing, and more. We’ll also cover the video metrics needed to measure success. Review these video use cases to set clear goals for your video strategy.
13 MIN TO READ B2B video marketing uses video throughout the customer journey to inform, educate, and assist current and prospective customers. The right B2B strategy will leverage video content for lead capture, relationship building, customer support, and sales. In this complete guide, we’ll walk through every step of creating an effective B2B video marketing strategy, with examples for brainstorming.
8 MIN TO READ Corporate videos showcase the best of your company. They convey valuable information and have become indispensable for persuading consumers and attracting job candidates.
We’ve compiled the 15 best examples of corporate videos to spark inspiration! Watch to see how corporate video can increase your company’s communication efficiency.
10 MIN TO READ Evergreen content is highly effective at producing sustainable growth. This type of content continues to provide value for your target audience (and attract visitors) long past its publishing date. Our evergreen content mini-guide will teach you how to brainstorm topics, get the most out of your content, and provide you with a plethora of ideas to get started.
6 MIN TO READ Video can be an extremely useful tool for growing audiences, building brand awareness, and driving sales. The best way to highlight your content and maximize the impact of your videos is with an optimized video landing page. In this post, we’ll go over everything you need to know about video landing pages. We’ll cover what they are, who should use…
4 MIN TO READ Using B2B Marketing videos in your LinkedIn lead generation strategy is a great way to create brand awareness. But in order to reap these rewards, you have to know the right kinds of videos to make. Here are four great video creation tips to get the most out of LinkedIn for your company.
