5 MIN TO READ Web series are a great way to capture and sustain audience interest. It’s a fresh way to keep audiences coming back to your brand week after week. This blog post is dedicated to crafting engaging online web series, with eleven ideas to get your own video series going.
5 MIN TO READ The one key ingredient to any successful marketing video is an effective call-to-action (CTA). A persuasive CTA allows you to strike while the iron is hot, when viewers are most engaged and intrigued by your solutions. Here are the details on why they are so important, and how to implement your own powerful CTAs.
3 MIN TO READ (Photo Credit: Jacob Lund at Shutterstock) You poured your heart and soul into your video, but when you released it… crickets. If you’re trying to do everything right, but still are not gaining much traction, there could be a reason for it! Take a look at these thirteen common mistakes that can turn off your viewers, and learn how to…
2 MIN TO READ Inspired to create online videos for your brand, but unsure where it makes sense to host them on your website? We came up with a list of six places that can use a little video love.
3 MIN TO READ A common woe among people who would like to use video in their online marketing strategy is that their industry is just too boring. If you are one of them and are still racking your brain to come up with fun and interesting content for your videos, here are seven ideas to help you get started!
3 MIN TO READ “Cause marketing” is defined by Wikipedia as any type of marketing relationship for social and other charitable causes. It sometimes incorporates fundraising because it can be a win-win for a brand and a great cause. Some of the possible benefits include improved public relations and customer relationships, and additional marketing opportunities. The very best benefits, of course, are investing in…
3 MIN TO READ Many of you will be relatively new to shooting video, and we applaud your DIY pluck. To help you out, we’ve asked around and put together a list of things that our favorite videographers wish they knew before they got started. From planning to execution to uploading your next online video, we’ve got you covered.
3 MIN TO READ When you decide to make a video, plan to spend about 70% of the total time on pre-production. That’s setting goals, planning, and budgeting. We’ve isolated the 8 most common mistakes that people make in pre-production to help you get the most out of the planning period, and avoid costly (and time-consuming) mistakes in the long run.
